The New Year is the time to reenergize and shine a light on everything that is new in our community. At TFF, we are thrilled to welcome a fabulous line-up to our membership, touching nearly every facet of fragrance and every corner of the USA. 

From Laguna Hills, California, the inspiration for Laguna Candles, and Atlanta, home of Elysian Parfums to the Northeast with Vermont’s Free Yourself and Massachusetts’ Yankee Candle Co., the cross country celebration of fragrance in all its forms is inspiring and the perfect way to kick off the 250th anniversary of the USA this year. 

The diversity of new members from regional retailers such as Belk to manufacturers such as Cohere Beauty and Belle Aire in the Midwest, makes our community and industry more dynamic than ever. The American fragrance market is poised to continue its legacy of innovation as a new crop of fragrance brand founders push the boundaries with homegrown inspiration. 

Cities have become fragrance hubs with scent stores and studios from Atlanta’s House of Iyrah to Sarasota’s Bia Candle Co. Here in the tri-state area, Newark is home to Reisfield’s lab and Long Island City is the hotspot for multicultural fragrance development with House of Dastan. 

The American fragrance community is a rich tapestry with creative and entrepreneurial spirit. 

I am energized and excited by the newness and the expansive growth of fragrance enthusiasts in so many parts of the country. This is the continued vitality of the American fragrance business and the new face of the American fragrance industry and ever-growing community.

No New Year’s edition would be complete without a few resolutions. 

Get inspired from perfumers who grew up from all parts of the world and now are in the USA  from Miami to New York! My New Year’s resolution is to be intentional, live in the moment, and take TFF across the USA more than ever before!