As we head into the Memorial Day weekend, we are counting down the days to our biggest night of the year! Our TFF Awards on June 11 in New York City promises to be another spectacular celebration of our craft, with a record breaking number of attendees.

The month was marked by many fragrance moments from Consumer Choice Voting to Mother’s Day and the debuts of unique olfactive projects by our member fragrance houses and brands. At each experiential exhibition, the trends and artistry of fragrance was explored through the perfumers’ perspectives and interpreted through music, art and natural elements. Our issue takes a look at “The Iconoclasts” from Symrise and Mane’s “Perfumer Playground,” each pushing the boundaries of scent into the realm of something tangible in arts and culture.

The intersection of art and fragrance also resulted in TFF traveling to Chicago for the Alliance de Francais de Chicago’s “Art Symposium” Series. My lecture was all about our TFF artistic collaborations and the perfumers as artists, further strengthening the connection of fragrance as an art form.

TFF celebrated the contributions of Asian Americans for AAPI Month with a walking tour of fragrance’s new address in SoHo with visits to Blueme’s Zen-inspired flagship on Elizabeth Street and Elorea’s heartfelt homage to Korean culture thoughtfully executed through aesthetic elements at their Spring Street store. 

The issue also celebrates another milestone – Carol Han’s 5th Anniversary since launching NETTE. As always, we salute the creativity and impact of our many AAPI members from Darryl Do of Delbia Do to Vera Wang and Jason Wu who celebrated the 5th Anniversary of The Asian American Foundation. 

Wishing everyone a wonderful Memorial Day weekend!