September ushers in a fresh fall mindset with a renewed energy to position us for even greater success in the future! As our ever expanding community continues to evolve, we are reinvigorating our strategies and our creative vision. As we look to 2027, TFF is building a 3-year plan to embrace the future of fragrance and a new chapter for the organization. Launching in the New Year, TFF will refocus our energy and reimagine new directions and possibilities for the world of fragrance and the American fragrance industry.
As I proudly enter my 10th year as TFF President, I enlisted TFF’s Executive Committee, TFF’s Board of Directors and our Entrepreneurs in open dialogue to reestablish our Mission and Objectives ensuring that top priorities are incorporated into our initiatives and impact. What remains steadfast is that together we can do more together than each of us can do individually. What transpired is that we charted a new strategic vision focusing on Consumer Engagement and Nurturing Talent, while continuing with our other objectives in support of the evolving industry.
September marks a clear new path forward for TFF with this reassessment and an incoming Board Chair after 10-years under the successful leadership of Jerry Vittoria. With a new Chair to be voted in, the Board has also seen new members join the ranks of its Executive Committee and the general Board, bringing in fresh new perspectives and valued industry leadership. You will get to meet our four new Executive Committee members in the upcoming story.
September was marked by a series of special events. TFF was excited to collaborate and co-host in-store events with its members to celebrate the season’s launches, sustainability and the fragrance consumer.
One of our co-collaborations this month was with Aēsop, also turning the page on a new chapter with its scents and storytelling with its Fragrant Fables collection. Our event at the Meatpacking boutique brought together our fragrance community to hear from IFF Perfumer Celine Barel who shared her inspirations for the newest scent and the reimagined collection of the brand’s signature scents.
In September, NYC also hosts one of the most meaningful and largest climate events in the world, Climate Week NYC. With the future of our environment at the heart of this week-long event, TFF x Costa Brazil partnered for a celebratory event with a special talk on scent and sustainability focusing on the brand’s commitment to the earth’s elements from the Amazon.
This issue of Accords will take you deeper into each experience.
Enjoy these great reads!