THE INSIDE SCOOP: LINDA G. LEVY

The excitement around fragrance continued into May with new launches, Mother’s Day and, of course, the prelude to the 2025 TFF Awards, Consumer Choice Voting that spanned most of the eventful month. To make sure the consumer got the chance to cast their vote for Fragrances of the Year, TFF did another successful TV tour de force in 12 cities across America from Tampa to Phoenix.
Spring trends of citrus and florals blossomed with new fragrances just in time for the Mother’s Day celebration. With Spring in full swing, TFF is now heading towards our highly anticipated iconic gala with this year’s Awards ceremony.
Next week will see 19 Winners receive the ultimate accolade on one of the world’s greatest stages in Lincoln Center here in NYC. It will be a night of magic with industry icons and legends coming together and a guest list of luminaries from fashion, entertainment, and of course, fragrance.
On June 5, we will honor one of America’s most revered brands and most esteemed business visionaries who redefined the American Fragrance landscape and lifestyle, Mr. Ralph Lauren who will join the Hall of Fame echelon. Continuing our celebration of industry icons, TFF will bestow the Lifetime Achievement Perfumer honor to one of the most prolific perfumers today, Daniela Andrier, for her extensive portfolio of fragrance. To share the excitement with our fragrance community, we will have Live IG reports from beauty editor and expert Deena Campbell on our Red Carpet experience. Follow us on Instagram to get updates on winners and all the glamour and fun from the night. #TFFAwards!
Finally, as we head into the second to last edition of Accords before we sign off for the summer, TFF wanted to spotlight members who saw major milestones and captured the essence of a legend with a new fragrance introduction. Congratulations to Robertet as they celebrated their 175th anniversary with a new Creative Center at their NYC office. With a customized scent experience, Robertet took us on an artistic journey of their heritage to the future. And in a very exciting launch, Harlem Perfume Co. Teri Johnson launched Eartha to celebrate the iconic Eartha Kitt in collaboration with Eartha’s daughter Kitt Shapiro and Takasago Perfumer Catherine Selig. This ode to her mother’s love was a fantastic reminder of mothers everywhere as we took the time to celebrate Mother’s Day.
Enjoy this month’s Accords, and join our countdown to the Awards! And make sure to check out the upcoming issue of Accords that will share all the excitement from the fragrance industry’s biggest night.