Our November Accords includes valuable and inspiring content from 3 perspectives: our 2022 Champion, Sephora’s Artemis Patrick, the first ever TFF FIT Diversity Scholarship recipients, and perfumers who share their holiday candle creativity. Although their roles are certainly different – retail executive, students and perfumers – all share their passion and appreciation of fragrance.
November is a special month for all of the fragrance community as we celebrate Thanksgiving here in the USA and look forward to the holidays next month globally. This year the meaning of Thanksgiving and all the holidays has an even greater feeling of gratitude than possibly ever before. Although the globe is filled with challenging news daily, we have a renewed appreciation for health, happiness and our in person gatherings. As a fragrance community and industry, our gratitude extends to all consumers who have discovered and elevated the important role fragrance plays in daily life to enhance their experiences, transport them spiritually, indulge in self care and of course enjoy the “invisible accessory”.
Happy Thanksgiving from the entire TFF team!
We appreciate your support and are grateful we are united with #FragranceForwardTFF to welcome all and celebrate together. We wish you all great health, happiness and success as we kick off the holiday season and fragrance shopping!
October at The Fragrance Foundation included several significant events. Therefore, we are featuring our annual DEI webinar and the rollout of Scents of Success in this issue of Accords and will highlight the Circle of Champions and more in the November edition.
October 20th we proudly presented our 2nd annual DEI #FragranceForwardTFF webinar, “Moving Forward Together” an extraordinary, inside look at the fragrance industry – decoding DEI and sharing insights from some leading voices from a variety of perspectives. We applaud our extraordinary Moderator, Arthel Neville who is a trailblazing broadcaster in news and programming who led the panel discussion and the result was captivating, insightful and inspiring.
We greatly appreciate our panelists including Bernardo Möller for sharing his personal and professional journey including his view of the challenges and rewards of entering the fragrance industry with the debut of the House of Bō. Shawn Outler for Macy’s, Inc. and Nicole Monson for The Estée Lauder Companies, Inc. also contributed significantly, sharing how their companies have implemented DEI policy, practices and measurement to their employees as well as to consumers. We are united that DEI is an opportunity, and there is much ahead to be accomplished. Together as a fragrance community we must take action to achieve our goals: to recruit, hire, retain and celebrate diversity in all aspects.
TFF and our members will continue this ongoing dialog and most importantly we will continue to take action to lead the fragrance community so that our future industry reflects the diverse USA population. We will not stop!
September marked a major milestone in the BIG return to the office, New York Fashion Week, the UN General Assembly and many fragrance events brought people together at a pace we have not experienced for over 3 years. The timing was perfect for us to host the premiere of TFF Connections Brunch at Melba’s in Harlem.
It was exciting to kick off the new season of fragrance, fashion and culture at such an iconic Harlem restaurant known for not just great food, but for a welcoming ambience to all. The group that gathered was intimate enough that every attendee had the opportunity to make new connections and renew friendships that were virtual in what felt like forever these past few years.
Last fall, as many of you may know, The Fragrance Foundation launched #FragranceForwardTFF. In this issue of Accords, our editor April Long has captured our spirit of the new event with a Spotlight on our great new TFF TV connection, the extraordinary TV Talk Show Host and Author Cheryl Wills. Cheryl kicked off the NY1 30 year anniversary and NYFW with the exuberant TFF crowd and spent time getting to know the fragrance community.
I had this great opportunity to share The Fragrance Foundation commitment of advancing industry diversity, equity and inclusion. This was the perfect moment to do this by creating connections, fostering connections and inspiring connections and by taking action. We invited guests to make our connections expand to communities and consumers who have not been engaged with us previously. Our mission must expand its reach and we are taking action to reach out to all those who make up the USA population, specifically to those who are underrepresented in the fragrance community.
September Accords features in Scents & Sensibility the 3 brand creators, Francisco Costa, Teri Johnson and Chris Collins, who were special guests highlighted at the event who shared their first hand experiences of making TFF connections.
In celebration of Hispanic Heritage month, we are pleased to share insights from 3 talented perfumers Cosmo’s Esther Morales, Givaudan’s Andriana Medina and Rodrigo Flores-Roux, who share their connection to their heritage and how it inspires their fragrance creations.
A special THANK YOU to our strategic leader and partner Helen Shelton, Global Chief Diversity Officer of Finn Partners who strategizes all aspects of #FragranceForwardTFF with our TFF Senior Director Sharné Jackson and myself as women of action.
TFF Awards 2022 on June 9th at the David H. Koch Theater at Lincoln Center in NYC was an extraordinary reunion of the fragrance community after 3 long years. We had an exciting lineup of presenters along with dynamic co-hosts Mario and Courtney Lopez who all share our passion for fragrance as well as our commitment to #FragranceForwardTFF. This signature event included TFF Awards Finalists to celebrate, announcements of TFF Awards Winners and featured iconic Honorees Jeff Gennette of Macy’s Inc. and François Demachy formerly at Dior.
The theme of the evening was Gratitude based on a creative collaboration with award winning artist and filmmaker Louie Schwartzberg. Louie’s incredible time lapse cinematography capturing flowers in miraculous ways brought grandeur to the presentations of all categories of awards.
For all of us in the fragrance community who have great respect and admiration of nature, we had a new guide in Louie who joined me on stage to share his vision. In addition videos of flowers in kaleidoscope mandalas opened and closed the presentations.
We inducted Jeff Gennette into The Fragrance Foundation Hall of Fame. This award from the Fragrance Foundation is our way of recognizing a person in the industry who has contributed in a significant and impactful way to the fragrance business. In addition, the person to whom we award this honor must be aligned with our mission and our values. Personally and professionally, Jeff Gennette exemplifies all we stand for at TFF.
Our 2022 Lifetime Achievement Perfumer François Demachy was honored and met many of us for the first time in person after a long pandemic delay. However all of us were happy to hear from François “that it all started for him in New York” where at long last he was returning to be celebrated for his many achievements. I have gotten to know François from across the pond for decades, as I had the exhilarating experience launching Dior Sauvage as a retailer. We had a plan and instead we set a sales record for a launch together.
If you were not able to join us in person June 9th, please experience the highlights at TFF’s website or just click here for the sizzle reel and individual TFF Awards Winners.
Thank you to the entire fragrance community for your support of TFF Awards and throughout the entire year! We are grateful for all of you.
We are in the final countdown to June 9th for the 2022 TFF Awards, where we will gather in person for the first time in 3 years for this signature event. Now is the perfect opportunity to celebrate TFFAwards Finalists and share the storytelling behind 5 TFF Award categories. While several awards categories are voted on by TFF members to determine the ultimate winners, these Finalists ultimate winners are determined otherwise.
In our Accords sections’ “Spotlight” + “Scents and Sensibility”, we feature those Finalists in the 4 Consumer Choice categories where consumers submit ballots to determine the ultimate winner. We asked the creators or brand leaders of those who achieved Finalist status to share their inspiration and their perspective on the significance of being a Finalist. Unfortunately, a few Finalists were not able to provide their responses in time for publication.
Accords’ “What the Nose Knows” features the Perfumers who created the Finalists for Perfume Extraordinaire, the exceptional award based only on the fragrance itself. This is the only award category eligible for nominations by fragrance houses or brands with in-house perfumers. It is judged confidentially and anonymously by perfumers who were not creators of nominations this year. The expert judges complete a confidential ballot focused only on the fragrance itself with a variety of evaluations, and each of the fragrances are submitted in a standard “agnostic” bottle, so that there is no identity.
Every year I advocate celebrating all the Finalists, not just the winners.
This year, more than ever, I must emphasize that reaching Finalist status
which was achieved by indies, mid sized brands and mega-sized brands was a major competition with many in a close race to the final count.
While all winners for each category will be announced live at the TFF Awards June 9th, let’s celebrate all the Finalists and all who attend and be grateful for this major reunion of the community!
Our April issue of Accords includes 3 important topics in celebration of Earth Month: sustainability, Indie Brands and an update on the sense of smell from Monell research. Although the topics seem divergent, each topic typifies what we have in common. We are united that scent is essential to our well being, enhances our lives and we all must respect our planet Earth.
Sustainability is an important focus for the fragrance community. We are united as an industry and are implementing new practices in the entire product cycle from ingredient sourcing to the ultimate packaging. This is a journey we are on now and will be forever with fragrance houses, brands, retailers and all. We highlight leaders of brands that vary in size to show clearly how all can engage in this effort and their stories take us on travels from the jungle to the urban corporate office.
The 2022 Fragrance Foundation Awards Finalists in the Indie category represent brands each created with a unique story and point of view. They were judged objectively by a panel of experts with no brand affiliation. From TFF’s point of view indies are not competitors as each fabulous brand has its own unique personality and scents.
Once again, we thank the Monell Institute for sharing the latest significant research to keep us informed about the sense of smell. This information resonates with us all and we appreciate the clarity as there is much information available affecting those with COVID and other medical challenges that is confusing at times.
Happy Earth Day today – April 22nd! Let us all celebrate together the joy of fragrance as Spring brings us the promise of renewal and reconnecting with nature and IRL reunions!
While this spring continues to evolve globally with uncertainty and ever evolving change affected by war and the pandemic, we are dedicated to joining forces with our community to share the creativity, innovation and transformative powers of fragrance.
Our March issue of Accords provides highlights of the BIG day. You can still experience any segment via TFF’s website. March 21st, The Fragrance Day 2022 elevated this annual celebration to a new height and was viewed on the day by more than 3000 viewers. Replay was available the next day and thousands viewed on their own around the globe.
We received great reviews on the content, with Perfumers called out as the greatest stars who shared trends from fragrance house members or their creative process with brand creators. The new event feature of the Scent Discovery Kit, received by the first 1000 US residents to register, was a major success and the ability to experience the scents while learning its story was considered of great value to all.
Fragrance Day was also a natural progression of #FragranceForwardTFF, our #1 priority to galvanize the industry for Diversity, Equity and Inclusion. As March is Women’s History Month, we were fortunate to include discussions with two fabulous and successful women of the industry: Ilaria Resta of Firmenich and Carol Hamilton of L’Oréal, who inspired us with all they shared.
In addition, the annual TFF interview with the Monell Center’s Dr. Pamela Dalton on the sense of smell and the impact of Covid was highly informative. TFF will continue our connection with Monell and share updates throughout the year.
While TFF offered this free event to all, The Fragrance Day was celebrated by retailers and brands across the USA with both in store and online special events and promotions. This year we had more media coverage than ever before, generating coverage to a potential audience of over 200 million via TV, print and social media.
Enjoy this issue and make every day Fragrance Day!
This Accords issue takes us forward into 2022 with the Fragrance business continuing to remain strong. Consumers embrace fragrance in ways that were strengthened this last year as a personal invisible accessory, as well as an emotional escape to transport us or enhance self-care.
For this issue we asked some of our new TFF members to share insights about their brands so our community could get to know them personally. The brands range from newly launched to established brands who wanted to join our community officially with TFF membership. We hope all of our readers will join us in welcoming all who are based throughout the USA, with brand stories that are each unique and fascinating.
We are also highlighting TFF 2022 Notables, whose words will translate to action for diversity, equity and inclusion #FragranceForwardTFF.
Looking forward to celebrating The Fragrance Day March 21st with you all in store and at TFF’s virtual event!
This special January edition of Accords was redefined with the untimely passing of Manfred Thierry Mugler last week. While much has been shared in the news, we reached out to TFF close friends and colleagues who knew him well to share unique insights & perspectives. From each of their distinct vantage points, each shares personal stories with some common themes providing insights to Thierry Mugler. On behalf of myself and all at TFF, we thank Sandrine, Nicole, Olivier and Michael for their contributions at this very difficult time. We have lost a visionary but he left us gifts that are eternal.
In my experience as a competitor at other fragrance brands, as a retailer with huge Mugler Parfums success, as a consumer and now in my current TFF position, I know we have lost one of a kind. Now we know with certainty his fragrance legacies are rightfully named, and we will remember Thierry Mugler forever: Angel and Alien and Aura.
Accords had reached out for Perfumers’ takeaways from 2021 & predictions for the future. There are common themes but certainly subjective interpretations of the past and future we value as insightful and inspiring from Michelle, Clement, Constance and Gino.
As the first month of the 2022 year concludes, we honor those we lost and join together as a community going forward with gratitude and #FragranceForwardTFF.
This December issue features major highlights of the month including two TFF signature events and great TFF Indie members available to share their holiday season perspectives.
Our 3rd annual Bootcamp event with NEXT For AUTISM and AARMY was a success in many ways. We joined together as a community working out and supporting the cause to raise $500,000 and major awareness. This year we are especially proud of the new programs Laura Slatkin and NEXT For AUTISM created for young adults on the spectrum for enhanced everyday life skills and professional development. Our fundraiser continues through December 31st, so please join us and donate here.
Our TFF Creatives event with diptyque was terrific with so much shared about this fabulous brand never revealed before in the USA. Fabienne Mauny explained so many treasures of diptyque on the topics raised by Katie Becker’s insights. It was pure creative inspiration! In Accords we share highlights, and you can watch the full discussion on our website here.
In this last issue of the year, we featured a few special TFF Indie brand creators who took time out for us during these hectic times, to share their viewpoints. Bravo Stacey, Belinda, Holly, Rodrigo and Carlos for these outstanding fragrance brands!
On behalf of The Fragrance Foundation team, we extend our heartfelt gratitude to our Board of Directors, members and community for their support and enthusiasm all year round. The fragrance gift holiday season is soaring as we countdown to Christmas; and afterwards we all will hopefully take time off to relax and rejuvenate! TFF looks forward to reconnecting in the New Year 2022.
Wishing you all great health, happiness and fabulous fragrance forever!
The Circle of Champions event was truly extraordinary on many levels.
On an individual level for the attendees, it was the first in-person event for the fragrance community in two years. That human connection was exhilarating and heartwarming for all 175 in the fragrance community, plus more than 50 FIT student guests.
For The Fragrance Foundation, it was a landmark for our Circle of Champions signature event as we honored outstanding educators as Champions, reflecting our core value of nurturing talent. Professors Virginia Bonofiglio and Stephan Kanlian have displayed unwavering leadership and dedication, and have shared their expertise at FIT’s programs for decades, impacting hundreds of students.
It was my great honor at this momentous event to present the awards to these Champions and to announce the first ever Fragrance Foundation FIT Scholarship dedicated to students of diverse backgrounds interested in pursuing a career in fragrance!
The Fragrance Foundation FIT Diversity Scholarship signifies a collective commitment to diversity, and a natural next step in the advancement of our #FragranceForwardTFF initiative. It was a groundbreaking evening for us all at TFF as we showed we can amplify our commitment to championing diversity in all of its forms, and strive towards a fully inclusive industry that is an accurate reflection of our world.
The evening concluded with the guests joining me to recite the TFF DEI Pledge together as one. Click here to take the pledge! This is just the beginning of actionable steps clearly showing all we can achieve together!
The Inside Scoop with Linda G. Levy: Moving Forward with Optimism
This edition of Accords features varied perspectives and subject matter, but are all interwoven with fragrance, as an important factor in personal or professional paths. Also, all share my personal priority of positivity and moving forward cautiously, with great optimism.
Our spotlight is on Michael Clinton who has just published ROAR, which is a “must read.” While it would have been a success at any time, ROAR particularly resonates now as many of us have reflected on our lives during this pandemic, evaluating not just what we have achieved so far, but also starting to make changes for an even more fulfilling future. His terms of “rewiring” instead of retiring and “life layering” serve as great mantras to move forward with positivity. He shares his own personal story, as well as many others including our TFF star, Rob Smith.
Michael also adds “ageism” as an important obstacle we must all overcome and TFF will certainly include this as we unite and lead the fragrance community in Diversity, Equity and Inclusion. Of course, in this exclusive interview with Michael, our editor April Long has Michael share the importance of fragrance in life reflection, memory and its transportiveness.
Larissa Jensen, Vice President, Industry Advisor at The NPD Group, shares the positive business growth of fragrances and optimism for the upcoming holiday season. I am thrilled that a new measure in the industry “The Fragrance Index” has brought heightened awareness to the overall beauty category. We are all appreciative of how fragrances have impacted consumers’ lives, prompting memories, escapism, mood elevation, enhanced selfcare, and as an important daily invisible accessory.
Our 3 featured Perfumers share their stories of what they dreamed early on before training as perfumers. I am happy these 3 talented individuals reimagined their dreams. One day if you are lucky enough to meet them in person, perhaps you will be certain as I am that we gained 3 talented perfumers even if we lost a pastry chef in Fanny, an actor in Jessica, and a florist for Christine. Instead their related fields have benefited from their fragrance creations. They all found their authentic talents translated from their original career goal to that of a perfumer, where they could incorporate these other areas of creativity.
We will be back in October as we enter a very exciting stage where TFF goes into a major action phase with Diversity, Equity, & Inclusion!
This holiday weekend, when we pay tribute on Memorial Day to honor and remember our Veterans who sacrificed their lives in the military. We also kick off the summer season officially. For both of these significant occasions, we are filled with gratitude and cautious optimism, as the world moves forward. We are emerging more resilient and going forward, into the “new normal”.
In this May Accords, we feature discussions of the past and the future of the pandemic impact at retail, for consumers and fragrance creativity. The insights in this issue cover a broad range of perspectives but share common themes from Retailers, NPD, and Perfumer Finalists in the Perfume Extraordinaire category for the TFF Awards.
All of us at TFF look forward to all of the global fragrance community joining us at our big TFF Awards event on June 10th. We will celebrate fragrance creativity, our passion for fragrance, honor Calice Becker, Vice President Perfumer & Director of the Givaudan Perfumery School with the Lifetime Achievement Perfumer Award; and Philippe Benacin, Chairman and CEO Interparfums, with the Hall of Fame Award; as well as announce all 2021 TFF Awards winners.
At the event, Louie Schwartzberg, award winning visual artist and filmmaker, who is TFF’s collaborative creative force in 2021, will share his inspiration for the magnificent films he creates of nature & humankind.
The webinar is free to the fragrance global audience, and open to anyone who registers to join the awards presentation. Please register here. See you June 10th with Dolly Parton, Alicia Keys, Kylie Minogue, Isabella Rossellini, Marc Jacobs, Narciso Rodriguez, Thom Browne, André Leon Talley, and Christian Siriano!
This edition of Accords marks one full year we are staying home. We look forward with optimism to a brighter future. While we must never forget the lives lost or the impact this pandemic has had ravaging the planet, we all must move forward together. During this most challenging year, we have stayed connected as a fragrance community virtually and hope we will be reunited in person later in 2021. Our theme of Fragrance Day for Accords exemplifies our bonds creatively and through the sense of smell.
The good news for fragrance is that creativity has often flourished and more people have discovered how scent can enhance their lives. The majority of our community and consumers have actually rebalanced their lives to focus on what is truly important and take nothing for granted. All over the world, people have as the saying goes “taken the time to stop and smell the roses.” The phrase has long been a friendly reminder to slow down and enjoy life, to take the time to savor the beauty around you, to relax. It is one positive force that has spread globally for those fortunate enough to be able to adopt it.
This edition of Accords puts a spotlight on our 2021 Fragrance Day collaboration with award winning filmmaker Louie Schwartzberg, who brought our focus on flowers to an extraordinary level. Enjoy getting to know Louie in this special interview with our editor April Long and you will learn why we feel fortunate and grateful for this awe inspiring man whose unique lens will continue to mesmerize us all. Louie often says our partnership began when we met and he quotes “You had me with hello.” Louie had me way before “hello” when I stepped into a theater and viewed his astonishing filmmaking. You need not go to the theater, you can be wowed on Netflix to start your journey.
Our first ever 2-day virtual Fragrance Day on March 21 & 22 allowed us to showcase Louie’s magnificent videos as well as feature over 20 world renowned Perfumers, many brands, new TFF Indies, fragrance houses, retailers and more. I was honored to interview Monell Center’s Research Scientist Dr. Pamela Dalton. April Long sat down with Dr. Dalton to add even more to our education on the sense of scent.
In every Accords we proudly feature Perfumers and today we have Perfumers who had roles in Fragrance Day sharing their perspectives on this special 2021 event. As this is Womens’ History month, we highlight these 5 women Perfumers from diverse backgrounds.
If for any reason you could not watch Fragrance Day live, or wish to experience any portion again, please replay and enjoy here.
Spring is off to a great start and we look forward to the fragrant journey ahead with you all!
TFF Notables has now reached its sixth year, and continues to be a very important force in our objective to nurture talent. The original Notables was established with the single premise to recognize talent of those described as “up and coming in the industry”. Now we are doing so much more. A theme I use as a guiding light leading TFF, is always that TOGETHER we can achieve so much more. Together, we take action with measurable results.
All of the Notables from 2015-2021 participate voluntarily in the Notables Think Tank. We utilize this forum to ideate, brainstorm and formalize strategies. We are forever grateful for their willingness to share “off the record” as well as formally so we may have reality checks on all topics and initiatives, including our own TFF performance.
Our goals remain even more steadfast as we take action and focus on nurturing talent via mentoring, college outreach and TFF’s signature event, Masterclass. We will reach out to colleges and universities across the USA as alumni, to share that fragrance is a career path, and incorporate information on our website, social and more.
Most importantly as you can read in their own words, Diversity, Equity & Inclusion is our #1 commitment. We are dedicated to an even more diverse Notables as our community grows. Other key topics about educating consumers regarding naturals and sustainability will be evident in 2021.
This Accords allows many Notables to share their perspectives of this special role at TFF. We are grateful to all of them that were able to meet our request based on their demanding schedules.
TFF Masterclass is an important event, as it is a major element tied to our objectives of nurturing talent and contributing to our role in fragrance education.On December 15th, the Masterclass with Leonard Lauder was an extraordinary global event for all of us in the fragrance community. Over 2000 tuned in live the day of the event. Since then, more than 1000 have tuned in to watch on our websiteto enjoy this hour of personal storytelling and major insights.
For Accords December edition, the timing is just right to share even more from Leonard Lauder as we all experience a year end like never before. While we are challenged during this global pandemic, there is no better time to pause and reflect on personal and professional growth as well as the impact of fragrance in the world. This unique opportunity to learn first hand from Leonard Lauder how he grew up from his childhood highchair to the CEO seat in the boardroom is recorded in his recently published memoir, The Company I Keep.
On a personal note, I was greatly honored to have and share this conversation with Mr. Lauder. I have reconnected with so many in the fragrance world who enjoyed and valued bringing this discussion into their living rooms, conference rooms and board rooms. The heartwarming reviews and gratifying feedback continue to arrive in my email and on Instagram, but please continue to share, as we conclude a year where we all learn to grow together. Mr. Lauder himself generously let me know that the wrap up of the program with Louis Armstrong singing “What a Wonderful World“ was very moving for him. I join him in saying it is a wonderful world thanks to people like you!
Wishing all of you a healthy, safe, peaceful holiday season and looking forward to a better world together in 2021!
It was my great honor to moderate the first virtual Creatives event on November 20th for an audience of more than 1200 viewers. All of us gained insights into the creative process & the special bond between Frédéric Malle, Perfumer Publisher & Carlos Benaïm, Master Perfumer, IFF.
This event was, as we all say during this global pandemic, a big “pivot” from the original 2020 plans. When the perfume publishing house held its September Perfume Summit in Paris, Carlos was not able to participate in person. So I was inspired to define TFF Creatives as a celebration of Frédéric’s 20th anniversary of his brand with him in New York City & his star USA Perfumer Carlos. Up until a few weeks prior to the event, our plan was for the three of us to have a discussion in person at the brand’s Madison Avenue boutique. Once again a plan had to be adjusted as we could not meet in person. I must admit we were all disappointed to not be physically together, but the virtual event was possibly even more meaningful, as we appreciated getting together after months of separation. The kinship between Frédéric & Carlos, based on their friendship & creativity together, is so in sync, the discussion was truly inspiring. Our locations may have been separated by miles, but the warmth was palpable & for me it was so smooth a conversation that it flowed naturally. I was merely leading a conversation that was part of an ongoing exchange spanning decades.
This edition of Accords contains several subjects highlighted during the event in more depth, as well as additional content. As April Long, our editor, spoke with Frédéric & Carlos separately, they had even more to share that is unique to each of them. Also we were delighted to include a few other star perfumers of the Editions de Parfums Frédéric Malle brand: Dominique Ropion & Maurice Roucel to add their insights as the 20th anniversary celebration continues.
Our last topic was how fragrance is integrated into our current lifestyles & its overall future. Frédéric and Carlos shared respectively an increased presence of fragrance as soothing, comforting and transportive plus a redefined and expanding ingredient palette used in new perfumes. All of this will be revealed by young talented perfumers, leaving us with much to look forward to indeed!
At the September TFFAwards webinar, I announced our new important objective: to grow and expand our community to include diverse members. We have made great progress. We added new benefits for indie brands based on our resources. We have reached out and met new indies and discovered great new brands who align with our mission. They join us to inspire the world to discover the artistry and passion of fragrance.
For a limited time, we are offering one-year memberships to indies whose overall USA brand footprint has considerable growth potential and to whom we can provide guidance. These entrepreneurs have progressed in their brand development and are now in the position to benefit as TFF members. In addition, we also reconnected with those brands that had contacted us in the last year who had not applied for membership due to constraints on either side.
In this edition of Accords, we feature extraordinary creators of fragrance brands, each with unique identities: Teri Johnson of Harlem Candle Company, Matthew Herman & David Kien of Boy Smells, and Brianna Lipovsky of Maison d’Etto. Each of their stories clearly indicate that they are on a trajectory to fragrance success. While we have met them in what appears to be the early chapters in their journeys, they all clearly are open to a future of growth at a time when there are many unknowns. But this we know for sure: their creativity, resourcefulness and first-class candles and fragrances make us proud to welcome them as new members into our fragrance community.
Starting today we will welcome these and other new indie brands, highlighting them all in our weekly newsletter Noteworthy and on our TFF Website. 2020 has brought us so many challenges, but this is proof positive that TFF is embracing the best we can be together, with diversity, equity and inclusion as our guide.
This year’s 2020 TFFAwards celebration was a live webinar with over 2,000 attendees in our global audience. We joined together as a fragrance community with an exciting host and presenters who all shared their passion and personal perspectives of fragrance. There was great anticipation leading up to September 10th when we announced the winners of 25 categories for 2020 TFFAwards.
In this issue of Accords, we are featuring the finalists & winners in two categories that, like all other award categories, represent our TFF mission: to inspire the world to discover the artistry and passion of fragrance. They are Perfume Extraordinaire of the Year & Indie Fragrance of the Year, which are in limited USA distribution. One finalist in each category was not included here as timing and other constraints affected their participation.
These are very important awards that are judged by those with expertise specific to the categories, who have not created any of the entries. They judge independently and anonymously from each other. For Extraordinaire, the fragrances are presented “blind” and coded without any identification for confidentiality. Voting criteria focuses on the juices’ design, signature, creativity, and quality. For Indie, they are fully identified with packaging, marketing, and judged by other experts on creative factors of the juice quality, as well as presentation and packaging.
While I am frequently emphasizing the achievement of reaching TFFAwards Finalist status, you can all more clearly understand that significance as you hear from the perfumers and creators themselves in Accords today. Next, you definitely should experience the fragrances themselves on your own. I am proud, both personally & professionally, to bring you these extraordinary individuals’ stories whose inspirations are thoughtfully delivered to you by our fabulous Accords Editor, April Long.
THE INSIDE SCOOP SPECIAL ANNOUNCEMENT: LINDA G. LEVY
For this edition of Accords, I am excited to announce our 2020 TFF Awards special host and all the award presenters.
Inspired by her new book, A Woman Makes A Plan, we are thrilled to announce our host will be Maye Musk, international author, dietitian, and model. Maye is a woman of many accomplishments, whose determination and positive outlook drove her to overcome many difficulties & build her own path to success. Maye is truly a role model and shows us that age is not an obstacle but an attribute.
While in prior years, our TFF Awards red carpet was filled with many celebrities from outside the industry as well as insiders, this year we proudly have a star line up where all presenters are highly engaged in fragrance and are active TFF members today. These fabulous presenters will be streaming in from a wide range of USA locations which include their homes, music studios, ateliers, and even a horse ranch. The presenters all share our passion for fragrance and will explain their personal perspectives on fragrance.
ANNOUNCING…… The exciting presenters of the TFF Awards 25 categories are: Two music icons who are both Grammy Award winners and Kennedy Center Honorees: CHER, the one and only who is also an Oscar and Emmy winning, multi-platinum recording artist, actress, and humanitarian; Lionel Richie, singer, songwriter, composer, multi-instrumentalist, American Idol judge and philanthropist; three extraordinary fashion designers Francisco Costa, Wes Gordon, and Jason Wu; multi-talented artist Rebecca Moses; international polo player Nacho Ignacios and his photographer wife Delfina Blaquier; plus entrepreneurs Chris Collins, Rob Smith and recording artivist Mila Jam. Not only are these fabulous friends of TFF creative forces, each in their own special style, but they are also leaders who GIVE BACK and stand up for Diversity, Equity and Inclusion, the new TFF initiative which has an action plan I will present myself on the webinar.
Looking forward to September 10th with all of you in the audience when we celebrate all the finalists and announce the winners!
We are in the final countdown to the 2020 TFFAwards webinar which will be presented September 10 at 12 noon EDT. So if you have not registered yet, please sign up now at tffawards.org.
We are very proud to share this issue featuring three inspiring entrepreneurs. Chris Collins, Shalini Kumar and Abigail Cook Stone each developed brands that are unique, as are their personalities. They are true personal love stories in fragrance. In the last few years TFF and I developed lifetime relationships with each founder that makes me so proud every time I catch a whiff of their fragrance and have a huge smile visiting them online and in-store. They are inspiring individuals whose brand stories exemplify our TFF mission and objectives.
As we have shared recently, The Fragrance Foundation is dedicated to our major new initiative to expand our membership and community with a focus on diversity, equity and inclusion. A major force within this effort is to nurture indies and amplify the talent of the diverse creative forces in fragrance, reflecting the entire USA population. We are embracing all new members, so it was fitting to bring these three unique stories to our audience. We look forward to many more joining us.
Our course of action and ambition is to broaden our membership, offering benefits including education, mentorship and connectivity within this exciting industry.
THE INSIDE SCOOP – DIVERSITY, EQUITY AND INCLUSION: LINDA G. LEVY
Photo by: Michael Avedon
This edition of Accords marks the official launch of a major new initiative at The Fragrance Foundation: Diversity, Equity and Inclusion. The Fragrance Foundation Board is aligned and we have dynamic, creative professionals who are dedicated to the importance of this initiative so we can move forward to formulate specific objectives and a plan of action.
We are fortunate to share the stories of three accomplished leaders of change who will be instrumental at TFF as we define our goals and who will take on this important effort with us. We are confident their contributions will be key to our success in expanding our fragrance community. Julee Wilson, Jason Wu and Rob Smith are great talents who have already dedicated their lives and careers to make the world a better place through positive outreach and inclusiveness, each in their own way.
We ask that you all commit, stay the course, and take action with us to engage an expanded fragrance community. Let us together join in and contribute to our mission: Inspiring the world to discover the artistry and passion of fragrance. Our objectives remain steadfast: engage consumers, nurture talent, create content rich experiences, give back and insure all are welcomed and included.
We are proud to publish this special edition of Accords, which offered TFF members the opportunity to share both professional and personal stay home experiences and inspiration. We will continue to ask for your input so that TFF communication continues its two way dialogue.
On a personal note, I too have made some self discoveries. AM is coffee time and PM is wine time. I can actually enjoy cooking chez nous with my husband and secure a table without a reservation. I have read books that would normally be stacked to pack on vacation and have watched meaningful films and television shows, counterbalanced by Schitt’s Creek. Fragrance has personally been my guiding light. Personal fragrances bring major joy and differentiate the days and evenings. Soaps, essential oils, and lotions, enhance all cleansing routines and every day cooking ingredients are the backdrop for candles and diffusers.
The contributors to this special edition of Accords prove that we are truly a united community. While we are confined in ways we never would want to be, we have become more self aware and inspired, which will hopefully benefit us in the long term. The positive outcome of this extraordinarily difficult time will be how we emerge more resilient, better connected to all of the people in our lives and have clarity on the priorities that will guide us forward.
Please share your feedback on this issue and your interest in future content. We want to stay connected in scent and spirit with you all!
This edition of Accords had to pivot, so we delayed its publication to bring relevance and unique content to you. We feature an insightful interview by April Long with our TFF creative collaborator Rebecca Moses, whose original project was The Fragrance Day, a collection of illustrations based on scent families. Now Rebecca delivers to the world, on her own, a sense of global relevance and beauty at this difficult time. Rebecca has formed a Stay Home Girls community and movement which is inspiring!
For our Perfumers’ Q&A, we posed additional questions to 3 fabulous Perfumers who share their unique perspectives including those of the pandemic impact on their craft.
Also, I share with you my TFF fragrance perspective based on my connection to the community. While all of us know that right now nothing seems normal, we join together to appreciate what is most important in the world: health, happiness, friends, family and the care and support for those most affected. On a lighter Accords note, please take some time off while we all stay home to enjoy visits on Instagram Lives from our creative fragrance world, light a candle, or spray a scent that transports you or creates your own sense of calm.
This edition of Accords is momentous for The Fragrance Foundation, and certainly for the fragrance global community. When Leonard A. Lauder gave me a resounding YES to be our solo featured guest, it was an extraordinary opportunity to bring spectacular content to our audience of readers in the USA and around the globe.
Our editor, April Long, and I sat down with Leonard for an astounding conversation from the preeminent beauty executive, whose relationships have enhanced all who know him. Every personal story and business insight he shares are truly life lessons that you want to capture in your mind, not only for business, but in your heart forever.
Please savor this Accords edition and share your feedback and comments with me, so this dialogue continues. Let us all look forward to when Leonard A. Lauder will be inducted into the World Retail Hall of Fame in April, and when he publishes his memoir later in 2020, reflecting on his life and career.
Thank you Leonard for all that you have shared here and all that is yet to come!
This final edition of the year includes the visions from diverse perspectives! Wendy Liebmann shares exciting new dimensions of the ever-changing consumer and how the retail landscape is truly in an evolution. Ron Winnegrad is a teacher extraordinaire, and we are thrilled he shares his insights that have impacted so many of us who are lucky to know him personally, or through what he teaches us today. I know I am a better me, because of Ron on both an olfactive and personal level.
Our Perfumers, Maurice, Marie, and Olivier have provided us with a grand finale for this year with Q&As that are sure to inspire.
2019 was a huge year in the evolution of The Fragrance Foundation, and our ongoing connection with the fragrance community. We are happy to report major results, as well as look forward to a fabulous 2020, right after these BIG fragrance sales days in the coming weeks.
A major 2019 accomplishment was the total revamp all of our communication in terms of strategy, and the debuts of Accords, our weekly newsletter Noteworthy and the new TFF website. Look out for enhancements and newness to these communications in the new year! Our social media following continues to grow, and at 41,000 Instagram followers and still going strong. We will focus on reaching out to engage consumers in new ways in 2020.
Looking forward to 2020, there is much in the works! The Fragrance Day, Saturday, March 21st, 2020 will be bigger than ever. We have an amazing collaboration with a fabulous creative talent soon to be announced. Our TFF retailers are joining us across the country, and a new Madison Avenue Fragrance Week celebration will debut in March.
The Fragrance Foundation is now officially expanding around the globe with new partnerships!
Welcome The Fragrance Foundation UK, which has well been established for many years and joins hands with us. And Welcome to The Fragrance Foundation Austria, which begins their next phase in their evolution.
Our November edition of Accords shares exclusive insights from our Circle of Champions 2019 honoree Carol Hamilton, on both a personal and professional level. Even if you were at the event on October 30th, there is so much more to learn about Carol. Did you know she leads the number one fundraiser on behalf of ovarian cancer research? Did you know Carol is the chair of the Women’s Leadership Board at Harvard? These are just some of the major accomplishments of this petite woman whose stilettos definitely do not slow her down. She is a true a woman of action. Congratulations again Carol!
This month’s Perfumer Q&A continues to deliver imaginative responses with exclusive content from Perfumers Daphné Bugey, Nicolas Beaulieu, and Arnaud Winter. We’re giving you an insider look into the lives of perfumers, including their scent memories, their experiences smelling someone wearing a fragrance they created, the most rewarding parts of their jobs, and much more.
And now for the big news that unites the fragrance community – Power Pedal – our premiere Give Back event in partnership with NEXT for AUTISM. We are thrilled to introduce Trey Laird to the entire fragrance planet as the creative force who co-founded AArmy, where we will be hosting the event on December 10th. Although Trey Laird has been a creative force in the fashion, jewelry, and beauty world with great success, he is now in a new lane engaging consumers in the wellness space. Join us for Power Pedal to spin for a cause, and raise awareness so those living with autism may live fulfilling and joyful lives. Click here for more information on how you can register to ride or donate.
This October issue of Accords is very special as all of our content is provided by women in fragrance, each exceptional in different ways.
I am most fortunate to know all these women personally, each on a different level, so it is with tremendous pride that we share this exclusive content.
Mathilde Laurent is an extraordinary perfumer who is an exceptional creative force of nature. I was privileged to meet her in NYC when L’envol launched years ago, and attended the spectacular event in Paris when her cloud was premiered, but will sadly miss the exhibition later this month at the Louvre Abu Dhabi. However, every time when Mathilde & I intersect I feel a level of heightened awareness & inspiration, as I expect all our readers will as well.
Laura Slatkin is an inspiration in a completely different way. She is in my terms a “Woman of Action” who sets an example to all who know her with her grace, style, intelligence & generosity. She is truly a Game Changer in the fragrance industry as Nest Fragrances has set a high standard redefining home fragrances & continues to grow. However, what also makes Laura a Game Changer is what she has achieved with NEXT for Autism. Laura is inspiring all of us in the fragrance community & together we are showing what a force we are when we unite to truly Give Back in meaningful ways.
Enjoy as well our Perfumer Q&As this month including 3 great women: Celine, Gabriela & Patricia who share their personalities creative points of view.
Be on the lookout later this month as our website relaunches in a new modern format!
Every year when summer draws to an end, I wish it would last forever along with la dolce vita… However, when we return to work after Labor Day, Fashion week begins, fragrances are launched, momentum builds and we are all back!
This September has begun with tremendous excitement on the runways, in the stores and touching us all on social media.
Accords brings that to all our readers with Jason Wu sharing his story of what lead up to his fabulous return to the runway. Carly Cardellino Vaccaro shares why fragrance is such an essential everyday accessory in so many ways.
The Fragrance Foundation has much going on for Fall. Our new website will debut soon. In the next few months we will reveal our collaboration with a talented artist and designer to bring Fragrance Day 2020 to new heights.
Autumn will debut our new Give Back partnership with NEXT for AUTISM, so we look forward to bringing new meaning to our TFF membership and beyond.
This issue of Accords features two men whose contributions to the fragrance industry are vast, from very different perspectives. Legendary fragrance author & expert Michael Edwards shares his own personal history as well as what makes him such an insightful writer about perfume history.
Professor Stephan Kanlian shares his fragrance point of view and a look into the future as the FIT program he chairs reaches its 20-year milestone with an ever-evolving curriculum and accomplished graduates.
As we approach the end of summer, there is much excitement to look forward to for TFF members and the Fragrance community!
A brand new TFF website will launch in the fall, taking its cue from Accords and we will be adding new exclusive features to our weekly Note Worthy newsletter.
Our partnership with NEXT for Autism, with Game Changer Laura Slatkin, will be integrated into all TFF events & communication. The activities will enlist participants from all of TFF and fragrance consumers as well.
Fragrance Day March 21, 2020 will rise to new heights with a new artistic collaboration and grow globally with TFF licensees. The programs & opportunities will be shared with TFF members in September!
Today we are happy to share this edition of Accords with a focus on the very important subject of fragrance education & a look at The Fragrance Foundation’s accomplishments and future, with insight from The Notables. For our Perfumer Q&A, we asked 3 of the 2019 TFF Awards winners about their creations and inspirations.
Although we are all taking vacations to relax and recharge, TFF is busy these summer months to work on exciting Fall events and major activations that will be shared soon. Keep up to date for these announcements in our weekly Note Worthy newsletter.
I hope all of you are enjoying a wonderfully fragrant summer!
On the evening of June 5th, The 2019 Fragrance Foundation Awards took place at Lincoln Center’s David H. Koch Theatre, with Jane Krakowski returning as our fabulous host. Over 900 people from the global fragrance community attended, as well as media and celebrities. We celebrated the outstanding accomplishments of the brands, perfumers and visionaries in the fragrance world.
The Fragrance Foundation celebrated 3 legends in our industry. Iconic designer, Tom Ford, received this year’s Hall of Fame award, Dominique Ropion, IFF Master Perfumer, received the Lifetime Perfumer Achievement award, and Laura Slatkin, Founder of NEST Fragrances received the Game Changer award. The Fragrance Foundation also announced its new Give Back campaign which will support NEXT for Autism, an organization founded by Laura & Harry Slatkin. The evening was a heart-felt night that was one to remember forever.
Also, as a historic first for The Fragrance Foundation Awards, the evening featured an exclusive ambient fragrance created by Dominique Ropion. The fragrance, called Fleurs d’un Soir, which translates to Flowers of the Evening, included orris root, rose, and jasmine notes.
Thank you to all of our sponsors who made the night possible — The Estée Lauder Companies, Firmenich, Givaudan, Hearst and IFF and all of our Silver and Bronze 2019 Sponsors.
A big thank you to everyone who attended to support The Fragrance Foundation’s mission – to inspire the world to discover the artistry and passion of fragrance.
We hope you enjoy this edition of Accords which features insightful and exclusive interviews with Tom Ford, Dominique Ropion and Laura Slatkin!
We hope you find this month’s Accords articles as exciting and insightful as we do!
Our TFF 2018 Circle of Champions Honoree, Kate Oldham shares the latest about the new Saks flagship and more. Being relevant in retail is forever challenging and Kate’s take on this subject is impactful. As an ex-retailer myself, I know the challenges continue every day to make retail exciting, so I look forward to this evolution with retailers everywhere where fragrances should be experiential.
The development of ambient fragrance in diverse spaces is an important new dimension for fragrances on a global basis. So Caroline Fabrigas’ ability to pivot in the industry and work closely with fragrance houses and brands to deliver new fragrant experiences is exciting. Together with Caroline, The Fragrance Foundation looks forward to delighting you in June!
Our Q&A with talented Perfumers continues this month. Rodrigo, Anne and Nathalie each share some personal insights which allow us to learn more about their creativity.
The countdown is on with less than a month until the June 5th TFF Awards. We are extremely proud to honor this year’s Hall of Fame Honoree, Tom Ford, Lifetime Achievement Perfumer, Dominique Ropion, and Game Changer, Laura Slatkin. At the Awards, these three fabulous Honorees will be there to celebrate the big night. Do not miss this opportunity to be there in person….or follow along on Instagram as the event unfolds live!
Looking forward to seeing you June 5th for the BIG night,
At The Finalists’ Luncheon on April 5th, we got the inside scoop from our hostess, Padma Lakshmi, and 2019 Instagrammer of the Year, Mona Kattan, about all things scent.
Padma Lakshmi, 2019 Fragrance Foundation Finalists’ Luncheon Hostess
What’s your first scent memory? My first scent memory is from when I was just a toddler, and it’s the aroma of mustard seeds and fresh curry leaves frying in a small iron ladle that my grandmother would hold over a flame. That to me is so evocative of southern India and southern Indian cooking. Curry leaves taste and smell differently when they’re fresh versus when they’re fried. So you can literally smell how they go from that green, herbaceous spiky smell to a very nutty, oily fatty smell. That is my first scent memory of fragrance.
What’s the relationship for you between fragrance and food? There’s an inherent relationship. Both involve alchemy, both involve mixing and measuring, top and bottom notes. You have to have a sense of artistry, and you have to know the science, but underneath all of that you have to understand that, whether it’s with a dish or with a perfume, we’re trying to evoke a feeling or an emotion. All good fragrance and all good cooking is narrative – because you’re trying to transport that person who is wearing the fragrance or eating the food to a place of joy. You want them to feel loved and beautiful, and that beauty comes from within, it comes from an emotion.
Do you remember the first fragrance that you bought? Calvin Klein Obsession. I loved the spiciness. In India, fragrance is a big part of the beauty ritual but not necessarily with bottled perfume. When I was a young girl, we would have our hair washed and have an oil bath, and then we would have a little wok with coals on it. We’d put dried bits of a resin from the styrax tree on it. You would lay down with your head on the lap of an older woman and she would take locks of your hair and dry it with the heat from the coals so that the smoke would go through your hair and perfume it. It’s a very strong, heavy scent. Obviously incense is a big part of our culture, and also the smell of hand sewn tuberose flower garlands at the temples. All of the sensual trappings that fragrance has always come with, were a big part of the rituals I had growing up. I always associated fragrance with femininity. All of these smells of growing up and developing as a woman, they haunt me, like imaginary emotional strings.
Do you have a signature scent? I make my own perfume. I just mix up a tincture with organic essential oils. Right now I’m wearing a lot of neroli, geranium, and grapefruit, with just a little jasmine, black pepper and rosemary.
The Fragrance Foundation’s mission is to inspire the world to experience the artistry and passion of fragrance. What does that mean to you? I think it’s so important, because the world is a very fast-paced place. Especially with social media, everything is revving up. The beauty of fragrance is that in order to produce it and in order to experience it, you have to slow down. I love that. It’s an experience that you have to have in the moment, every time. That, to me, is a beautiful, ephemeral, sensual pleasure that cannot be transmitted any other way than viscerally.
Mona Kattan, Fragrance Foundation 2019 Instagrammer of the Year
What’s your earliest scent memory? My earliest memory of scent is jasmine. My father used to pick jasmine flowers all the time, and my mom used to wear a jasmine perfume. So the smell of jasmine always brings back memories of my parents, and that feeling of warmth and comfort.
What was the first fragrance you bought? I got my first job when I was 14, and I bought myself two fragrances. One was Curve for Women, and the other was Lancome’s Oui. I bought them at Walmart! They were super special to me, and I treasured them.
Do you have a signature scent? I’m always wearing all of the fragrances we’re working on. It’s so much fun to test the scents that are in development. And of course I wear them when they’re finished. But I do love other brands, too. I love Baccarat, Bond No. 9, and Byredo. I’m such a perfumer junkie – I think there’s something from every brand that I love.
How does fragrance make you feel when you wear it? It gives me energy. It gives me life. Especially when I’m exhausted, or I’m having a bad day. I spray a really nice fragrance, and I feel happy. It makes me feel sexy, empowered, confident, and strong.
The Fragrance Foundation’s mission is to inspire the world to discover the passion and artistry of fragrance. What does that mean to you? I find the Fragrance Foundation’s mission so special, because as a fragrance junkie, I feel like there’s so much room within in the industry for people to care more. Even as a resource for research and education – I think that area is so under-served, and the Fragrance Foundation is doing such a good job of becoming the voice of fragrance, getting all of the partners together in the room. The Fragrance Foundation is so important and really hope they keep growing and doing more because fragrance really is an industry that needs and deserves a lot more attention.
Thank you to our Finalists’ Luncheon Hostess, Padma Lakshmi, and 2019 Instagrammer of the Year, Mona Kattan, for making this event unforgettable. Tune in next month for the next addition of Accords.
We are very proud to bring you new featured articles this month from two outstanding creative forces, plus our monthly Q&A with three perfumers.
This month our two main features focus on the creative perspectives of TFF 2018 Game Changer award honoree Frédéric Malle, and world renowned photographer Michael Avedon.
Frédéric shares his creative process with perfumers, and it will be clear to all why he calls himself an “editor.” Michael Avedon shares what he learned from the fifteen perfumers he photographed for our Fragrance Day celebration, and how he captured the soul and spirit of each individual with their personal object. Be sure to see these portraits as well as videos of the perfumers featured in the countdown to Fragrance Day March 21st on Instagram @fragrancefoundation. We are shining a spotlight on the perfumers, as they are the artists of the industry.
Very exciting news from The Fragrance Foundation will be announced in the next few weeks. We will be revealing a fantastic hostess for our April 5th Finalists Luncheon in NYC, as well as the Instagrammer of the Year & Face of the Year who will receive awards on April 5th. Also, we will be announcing the big three 2019 honorees for the June 5th TFF Awards: Hall of Fame Honoree, Lifetime Achievement Perfumer, and Game Changer. If you cannot attend these events, you can follow along on Instagram as they happen live.
Just in case you missed the premiere issue of Accords last month, it is still available: John Demsey’s forecast for the future of fragrances, 2018 Lifetime Achievement Perfumer Olivier Cresp’s view of addiction, and the first round of Perfumer Q&As.
As the fragrance community participates in the countdown to Fragrance Day March 21st, please be sure to follow us @fragrancefoundation.
Welcome to The Fragrance Foundation’s premiere issue of our digital monthly magazine, Accords.
It is our ambition to provide exciting, exclusive content that is entertaining and valuable. Our features each month will include insights and personal perspectives from industry icons, perfumers, fragrance creative collaborators, and more.
In addition, we will keep you up to date on all the current happenings at The Fragrance Foundation, as well as share sneak peeks into our future initiatives. The Fragrance Foundation team welcomes input to grow our community and create a direct dialogue with consumers. While this new digital magazine debuts now to an audience with a majority of readers within the fragrance industry, we look to expand our reach to engage consumers in the world of fragrance.
All of us are dedicated to our mission to inspire the world to discover the artistry and passion of fragrance.