Mar

SPOTLIGHT: FRAGRANCE GALLERY & POP UP SHOP

SPOTLIGHT: FRAGRANCE GALLERY & POP UP SHOP NEW YORK, NEW YORK – MARCH 21: (L-R) Chris Collins, Vera Wang, Matthew Bauer, Linda G. Levy, Jerry Vittora, Anna Sui, and Francisco Costa participate in the ribbon cutting as The Fragrance Foundation celebrates Fragrance Day and Fragrance Week with first ever pop up shop on Madison Avenue on March 21, 2025 in New York City. (Photo by Kevin Mazur/Getty Images for Fragrance Foundation)
Spotlight

SPOTLIGHT: FRAGRANCE GALLERY & POP UP SHOP

SPOTLIGHT: FRAGRANCE GALLERY & POP UP SHOP NEW YORK, NEW YORK – MARCH 21: (L-R) Chris Collins, Vera Wang, Matthew Bauer, Linda G. Levy, Jerry Vittora, Anna Sui, and Francisco Costa participate in the ribbon cutting as The Fragrance Foundation celebrates Fragrance Day and Fragrance Week with first ever pop up shop on Madison Avenue on March 21, 2025 in New York City. (Photo by Kevin Mazur/Getty Images for Fragrance Foundation)

It was a jam-packed weekend of many exciting firsts for TFF and the fragrance community

What scent are you wearing? It was the million dollar question that echoed up and down Madison Avenue as the festivities for the first-ever Fragrance Week on Madison Avenue kicked off encompassing the celebration of Fragrance Day™ 2025 on March 21. A partnership between The Fragrance Foundation and the Madison Avenue Business Improvement District (B.I.D.), Fragrance Week on Madison Avenue which took place from March 18 to March 23 was about community in every sense, and everyone was invited to stop in and experience the wonderful world of fragrance. 

“What makes this Fragrance Day unlike any other, is the debut of our first-ever Fragrance Foundation Gallery and Pop-Up Shop on Madison Avenue,” says Linda G. Levy, president of The Fragrance Foundation. “We are beyond thrilled to collaborate with the Madison Avenue B.I.D and be at the heart of their Fragrance Week on Madison Avenue celebration with a unique fragrance experience for New Yorkers and tourists alike.”

While New Yorkers are no strangers to the aromas of the city, it’s hard to deny that Madison Avenue between East 57th to East 86th Streets was the best smelling place in all of the five boroughs as fragrance and fashion boutiques like Diptyque, Aesop, Creed, Vera Wang, Orveda Mansion and D.S. & Durga among others commemorated fragrance with events and activities adding their unique flair to the celebrations. 

However, it was 924 Madison Avenue, the heart of Fragrance Week, that took the prize for the best-smelling locale. After all it was the outpost for the very first Fragrance Foundation Gallery and Pop-Up Shop where brands displayed included the likes of Aroma by Costa Brazil, Princess by Vera Wang, Sundae by Anna Sui, among other new launches such as FlowerBomb Extreme by Viktor & Rolf, Good Girl & Bad Boy by Carolina Herrera, La Vie Est Belle L’Elixir by Lancôme, Libre L’Eau Nue by YSL,  Sweetest Song by Bath and Body Works, Your Turn by Billie Eilish, Mind Games Mentor & Prodigy, and more. 

Opened to the public from March 21 to 23 (with a press preview event held on March 20), The Fragrance Foundation Gallery and Pop-up Shop officially opened its doors with a star-studded ribbon cutting led by TFF President Linda G. Levy and Board chairman of The Fragrance Foundation Jerry Vittoria with special guests, fashion designers and brand founders, Anna Sui, Vera Wang and Francisco Costa, Madison Avenue B.I.D President, Matthew Bauer and Chris Collins, Chair of TFF’s Entrepreneur Committee to mark the momentous partnership with The Fragrance Foundation and the Madison Avenue B.I.D. 

The 1,500 square-foot ground floor space was transformed into a one-of-a-kind curated, multi-brand experiential hub against a gallery-like setting for attendees who lined up outside each day awaiting entrance. As various scents like Ave Maria by House of Bō, Savant | Manhattan Cherry by World of  Chris Collins, and Pear Jam by NETTE wafted through the air, what could be dubbed as a scent of its own was organically formed, engulfing the attendees as they explored the pop-up. 

Since its inception in 2018, Fragrance Day has grown and evolved in its mission to drive awareness, excitement, and education around the fragrance category for consumers and unite the fragrance community. That was obvious throughout the weekend’s events as perfumers and founders of niche and emerging fragrance brands like House of Bō, Brown Girl Jane, World of Chris Collins, Eauso Vert, The New Savant, Nomad Noé and Arquiste, rotated to meet with fragrance lovers for an unparalleled, intimate experience. 

Not only were visitors invited to experience fragrance IRL and get to know the names behind the bottles, they were treated to dedicated panel discussions, classical musical performances and fireside chats covering topics like building a brand on sustainability, the connection between fragrance and music as well as the importance of diversity and storytelling. These featured some of the fragrance world’s heavy hitters including Vera Wang, Anna Sui, Francisco Costa, Pascal Gaurin, Rodrigo Flores-Roux and Carlos Huber founder of Arquiste fragrances as well as Faye Wood and Tanya Gonzalez co-founders of Eauso Vert. As everyday fragrance consumers walked in, they not only got to experience fragrance favorites such as Anna Sui’s Sundae and Billie Eilish’s Your Turn, they also were able to meet and mingle with the legendary perfumers behind the scents, such as Jerome Epinette and Frank Voelkl.

“Madison Avenue on the Upper East Side is unparalleled in the depth and breadth of its fragrance offerings,” says Matthew Bauer, President of the Madison Avenue B.I.D. “The olfactory artistry of the fragrance brands residing on Madison Avenue throughout the year will rise in the crescendo of in-store experiences during Fragrance Week. We are honored to join with The Fragrance Foundation to celebrate the joy of scent.”

In attendance throughout the weekend were the entrepreneurs behind many beloved fragrance brands. Here’s what they had to say about Fragrance Day, being a part of the first-ever pop-up shop and what they hope attendees take away from this intimate experience.

Credit: Regina Fleming Photography

What are your thoughts on the turnout for the first TFF Pop-Up Shop and the continued growth of Fragrance Day?

The turnout for the first ever TFF pop-up shop was incredible! So many people came to visit the shop to meet some of the founders and to participate in the Fragrance Day activities. Everyday there was a line down the street. What a success! Just when you think Fragrance Day couldn’t get any bigger or better, every year out does the last. I can’t wait to see what TFF has up their sleeves for 2026.” –Chris Collins, World of Chris Collins 

What does fragrance mean to you, and why is it so important to share it?

“Fragrance to me channels the most magical sense. It’s the only sense that has a direct connection to the emotional centers of the brain, and I think it has such power to affect the way we feel from our confidence to our mindfulness. If we can bring that power into something that is also sophisticated, chic and inspiring and bring aromatherapy to the modern day, I think that is so powerful and has the ability to transform lives and make your day better.” –Carol Han-Pyle, NETTE

Why do you think it’s important to get everyone together to experience the fragrance world that we all love?

It’s such a great opportunity that Linda was finally able to do this and get this experience into the store. Then of course, celebrating the most important day which is Fragrance Day. I love getting to meet with perfumers like Pascal Gaurin. That will always be my highlight. I’m a fragrance fanatic before anything. I’ve been collecting since I was 13 years old, so to me they are my idols.” –Bernardo Moller, House of

How does it feel to be here with your brand at the first ever Fragrance Day Pop-Up?

“It’s incredible. It’s so exciting. There are so many fragrance lovers who we’ve gotten to meet in person, some of them we’ve connected on social media before, but just seeing how people really connect with scent is magical.” –Corentin Hamon, Nomad Noé

“It’s the start of spring, and it’s also Nowruz, the Persian new year. The weather is great and the energy is great. Everyone is so inquisitive and we’ve enjoyed taking people on a journey through scent and seeing what they like and learning about the ways in which they’ve even surprised themselves.”–Arash Yomtobian, Nomad Noé

Why is Fragrance Day so important? 

“We’re really happy to be here among all of these incredible  brands. Fragrance Day and the awareness is huge for us because we’re a newer younger brand. In real life  sampling is really important too. It gives you a different connection than what you can get online. Fragrance is a lot about storytelling, so it’s great to showcase and sample in real life as well as meet and chat with different people.” –Faye Wood, Eauso Vert

Why do you think it’s important to showcase your scents to the general public who might have differing levels of awareness around fragrance? 

“It’s a unique opportunity for us, especially, and for me on a more personal note, knowing that this is centered around my Latin heritage. When I was younger  I was unaware of any fragrances that were inspired by something other than a more Euro-centric view. So for us to create a fragrance collection that’s really inspired by my Latin heritage, it’s an opportunity for us to center the Latin experience but also the  ingredients that have origins in Latin America and put them at the forefront of luxury fragrance.” –Tanya Gonzalez, Eauso Vert

Why is it important for people to experience your scents in this format?

“So much about fragrance is so visceral, so singular. I think experiencing something physically, talking to someone about it, and really thinking about what notes you’re smelling is important. Our nose is so powerful. It’s like a muscle that can be strengthened over time. So being in conversation with someone and having them say ‘Oh, I smell the salty tears’ or ‘I get that peony accord’  helps us to create language around what we’re smelling which ultimately helps us as people in the world.” –Erica Anderson, The New Savant 

What are your thoughts on how much Fragrance Day has grown? 

“It’s a beautiful industry. Fragrance as opposed to other areas of the luxury industry is really focused on experience. For Fragrance Day to grow and become a bigger part of our zeitgeist is a really valuable thing. There is so much going on in the world. If we can take a moment to literally stop and smell the roses, it’s valuable. There’s a big plus in  Fragrance Day growing and becoming a more noteworthy window into this industry and into the world.” –Carlos Huber, Arquiste 

Feb

SPOTLIGHT: 2025 NOTABLES

SPOTLIGHT: 2025 NOTABLES
Spotlight

SPOTLIGHT: 2025 NOTABLES

SPOTLIGHT: 2025 NOTABLES

On February 5th, TFF welcomed 14 exceptional fragrance industry talents to the 2025 Class of Notables. The event, which was held at IFF’s New York City headquarters, celebrated these emerging leaders with a gathering of family, friends & teams to celebrate! We asked the incoming Notables to share what they hope to bring to the TFF Think Tank, as well as initiatives such as #FragranceForwardTFF. We look forward to seeing their energy and passion shape the future of fragrance. As you read more about our 2025 Class of Notables, listen to the TFF Notables 2025 Spotify Playlist filled with the theme songs of the night that captured the essence of this year’s Notables Class!

Photography for the event can be found here. Credit: Regina Fleming Photography. Download PIN is 3700.

What most excites you about being a 2025 TFF Notable?

Fragrance has had a profound impact on my life. It’s exciting to be acknowledged for my work in an industry that brings so much joy and connection, and it’s amazing to celebrate this milestone alongside other inspiring professionals.

What do you hope to bring to TFF’s initiatives such as #FragranceForwardTFF among other programs and events?

I’m passionate about mentoring the next generation of talent, sharing insights from my own journey, and helping to shape a more dynamic and forward-thinking industry. Through collaboration, education, and community engagement, I look forward to contributing to TFF’s mission and inspiring the future of fragrance.

At the Awards, your favorite theme song played. What is it about that song that captures the essence of you?

“Rainbow” the Kacey Musgraves song resonates deeply with me because of its uplifting message. No matter the challenge—big or small, in my professional or personal life—there’s always a silver lining. It’s a reminder of resilience, optimism, and the power of perspective.

What most excites you about being a 2025 TFF Notable?

It is equal parts humbling and motivating to be recognized amidst and to meet others within the industry who have excelled within their roles and who share a common passion for beauty and fragrance.

What do you hope to bring to TFF’s ongoing initiatives such as #FragranceForwardTFF among other programs and events?

I am looking forward to participating in upcoming events and programs from TFF. I hope to be a resource to and an example for those who are looking to enter and or pivot their careers within or into the beauty and fragrance industry.

At the Awards, your favorite theme song played. What is it about that song that captures the essence of you?

Bob Sinclair’s “Love Generation” is such a joyful and uplifting song. For me, it represents a call for us to embrace the power of positivity in an increasingly complex and chaotic world.

What most excites you about being a 2025 TFF Notable?

I am excited for  the opportunity to connect with a community of individuals who share my passion for fragrance. My journey in this incredible industry began with an after-school job, selling fragrance over the phone at a retail store. Reflecting on my path to this point, being a Notable truly brings everything full circle for me.

As a Notable, what do you hope to bring to TFF’s ongoing initiatives such as #FragranceForwardTFF among other programs and events?

I hope to contribute my experience and perspective to amplify our collective voice. I strongly believe in the #FragranceForward mission—many people are unaware of the opportunities in the fragrance industry. Having discovered its power after being on a different path, I’m eager to share my story and inspire others.

At the Awards, your favorite theme song played. What is it about that song that captures the essence of you?

“A Sky Full of Stars” captures how I approach life and work—focused on hope, possibility, and finding light through challenges. It’s a reminder that the journey is as important as the destination.

What most excites you about being a 2025 TFF Notable?

I am incredibly grateful to be recognized among this exceptional group of emerging leaders and fragrance industry talents. I strongly believe in the power of community to drive change and make an impact. Together, we can bring our unique perspectives to the future of our industry through the Fragrance Foundation Think Tank.

What do you hope to bring to TFF’s ongoing initiatives such as #FragranceForwardTFF among other programs and events?

I hope to bring fresh perspectives and innovative ideas to TFF’s initiatives, especially through the #FragranceForwardTFF program, to educate the younger generation about the fragrance industry. I look forward to mentoring emerging talents and driving positive change with my fellow Notables by fostering a more diverse, equitable, and inclusive industry.

At the Awards, your favorite theme song played. What is it about that song that captures the essence of you?

Queen’s “Don’t Stop Me Now” holds a special place in my heart as it was inherited from my dad and is my wedding song. It reflects my enthusiasm, determination, and positive outlook on life. 

What most excites you about being a 2025 TFF Notable?

It’s always inspiring to be among peers who are passionate about fragrance, to discover the variety of new ideas and perspectives they are bringing to life at different levels of the industry. The spectrum of fragrance creation is vast and intricate, and I find there is always something new to learn that could spark your next idea.

What do you hope to bring to TFF’s ongoing initiatives such as #FragranceForwardTFF among other programs and events?

My hope is that we can bring a freshness to the institution of fragrance, explore new lenses through which the magic of fragrance can be expressed and enjoyed in a moment where people are experiencing more and more genuine excitement and connection to scent.

At the Awards, your favorite theme song played. What is it about that song that captures the essence of you?

 I chose “Sound and Vision” by David Bowie. I love the song’s energy, the simplicity of the instrumentation paired with evocative lyrics that appeal to the senses as well as the imagination. It starts and ends with a question, which echoes the mystery I feel about fragrance: “Don’t you wonder sometimes, about sound and vision?”

What most excites you about being a 2025 TFF Notable?

Being a part of the Notables group deepens my community within the fragrance industry. It’s nice to meet new people outside of my office and immediate network, though usually you will know many of the same people!

As a Notable, what do you hope to bring to TFF’s ongoing initiatives such as #FragranceForwardTFF among other programs and events?

I think the most impactful way to bring awareness to TFF’s initiatives and events is to help spread the word that so many jobs exist within the fragrance arena. Being inclusive can mean going beyond your own network to help more people gain access to this space—make yourself available for a LinkedIn chat, a coffee, an email. I spoke to college students last year at a TFF event, and you could tell the information gave them some direction and clarity, as well as made them even more excited about their future careers. 

At the Awards, your favorite theme song played. What is it about that song that captures the essence of you?

I just love a good beat, and I love to dance. Aaliyah has been one of my favorite artists since middle school, and I thought the refrain from “Try Again” about perseverance made sense in a work context.

What most excites you about being in the 2025 TFF Notables Class?

It’s an incredible honor to be nominated as a Notable and stand alongside such a talented and remarkable group of people! I’m excited to have the chance to learn from and collaborate with my fellow notables and have a positive impact on our fun and creative industry.

As a Notable, what do you hope to bring to TFF’s ongoing initiatives such as #FragranceForwardTFF among other programs and events?

The creative process is steeped in influences from different cultures, ingredients from a global palette, and tastes from around the world. Having a team with unique backgrounds enhances your capabilities and is an incredible asset, it’s important for companies to recognize this. I have the privilege to embrace #FragranceForwardTFF every day with my awesome creative team at Robertet!

At the Awards, your favorite theme song played. What is it about that song that captures the essence of you?

Red Hot Chili Peppers “Can’t Stop” takes me back to growing up on the Jersey shore and summers at the beach. When it starts playing, synesthesia kicks in and I can actually smell the salty air.

What most excites you about being in the 2025 TFF Notables Class?

I’m thrilled about the opportunity to connect with other passionate fragrance professionals, learn from industry leaders, and contribute to the evolution of this fascinating field.

As a Notable, what do you hope to bring to TFF’s ongoing initiatives such as #FragranceForwardTFF among other programs and events?

I’m eager to support TFF’s mission of promoting inclusivity and accessibility in the fragrance world. I believe everyone should have the opportunity to experience the power and artistry of scent, regardless of their background.

At the Awards, your favorite theme song played. What is it about that song that captures the essence of you?

“Avril 14th” by Aphex Twin captures my essence with its understated beauty and contemplative mood. Its simplicity and elegance are something I hope to achieve daily.

What most excites you about being a 2025 TFF Notable?

Meeting my fellow Notables has been the most wonderful part of this entire process. They’re all in slightly different areas of the fragrance industry and I’m excited at the prospect of celebrating their current and future career accomplishments. It’s also been lovely to share this milestone with my friends and family!

As a Notable, what do you hope to bring to TFF’s ongoing initiatives such as #FragranceForwardTFF among other programs and events?

The fragrance industry has taught me so much and consistently lifted me up in my career and inspired me. I hope to both pay it forward and continue to learn and grow creatively through participation in TFF’s upcoming initiatives.

At the Awards, your favorite theme song played. What is it about that song that captures the essence of you? 

The song I chose was Harry Styles’ “Golden. I love the upbeat nature of the song and that the lyrics are so inspiring and encouraging. When times are challenging, I try my best to stay hopeful and positive.

What most excites you about being a 2025 TFF Notable?

I am most excited to work with the organization on its efforts to encourage university students to explore a career in Fragrances. 

As a Notable, what do you hope to bring to TFF’s ongoing initiatives such as #FragranceForwardTFF among other programs and events?

I hope to be an ambassador and strong voice in the celebration of our industry’s diversity.

At the Awards, your favorite theme song played. What is it about that song that captures the essence of you?

“Sir Duke” by Stevie Wonder, a song that always brings a smile to my face, was my choice for the ceremony. Its upbeat rhythm and celebration of life’s positive influences felt perfect for the occasion.

What most excites you about being in the 2025 TFF Notables Class?

I am excited to be more connected to all the great minds in the fragrance industry and find new and interesting ways to engage with our customers and colleagues. It is a tremendous honor to be selected to be a part of the 2025 TFF Notables Class and I hope to represent MANE and The Fragrance Foundation with passion and integrity.

As a Notable, what do you hope to bring to TFF’s ongoing initiatives such as #FragranceForwardTFF among other programs and events?

I am very interested to build upon the Scents of Success platform that I feel is a key initiative in educating young talent. We are the makers of memories and now, as a Notable, I hope to share my experience in this beautiful industry with others who may not be exposed to the many opportunities within it.

At the Awards, your favorite theme song played. What is it about that song that captures the essence of you?

My song was David Bowie’s “Let’s Dance”. At my core, I always strive to come from a place of light and joy. We all work incredibly hard and how we connect with each other impacts how we create together. Sometimes, we need to take a step back, enjoy what we do and dance.

What most excites you about being a 2025 TFF Notable?

It is an opportunity to connect with and learn from some of the most innovative minds in the fragrance world. Being alongside other marketers, perfumers, sales executives is such an honor and a motivation to continue pushing boundaries in the fragrance industry.

What do you hope to bring to TFF’s ongoing initiatives such as #FragranceForwardTFF among other programs and events?

I hope to bring fresh perspectives and innovative marketing strategies to TFF’s initiatives, especially #FragranceForwardTFF. I’m passionate about making fragrance more accessible, inclusive and exciting for every generation of consumers. I’m also eager to support TFF’s mission by fostering meaningful connections within the industry and inspiring the next wave of fragrance enthusiasts.

At the Awards, your favorite theme song played. What is it about that song that captures the essence of you? 

“Birds of a Feather” by Billie Eilish is all about deep connections, which I try to make whether it’s in my friendships, my work, or the brands I help build. I hold all the people in my life very close. Working on Billie’s fragrance brand makes it extra fitting!

What most excites you about being a 2025 TFF Notable?

I feel like I’ve already made new friends with people I otherwise wouldn’t have crossed paths with in my daily work, and I can’t wait for our diverse perspectives to come together thanks to the Fragrance Foundation and their initiatives to help lead our industry into the future.

What do you hope to bring to TFF’s ongoing initiatives such as #FragranceForwardTFF among other programs and events?

I hope to bring energy and enthusiasm! I love what the Fragrance Foundation is doing with these initiatives and I’m happy to have a chance to actively participate!!

At the Awards, your favorite theme song played. What is it about that song that captures the essence of you?

My current pump up song is “Speed Drive” written by Charli XCX. Not only is it a banger, there is one lyric that truly represents me:  “jump into the driver’s seat and put it into speed drive.”

What most excites you about being in the 2025 TFF Notables Class?

The opportunity to meet and work with other Notables on fragrance industry initiatives.

As a Notable, what do you hope to bring to TFF’s ongoing initiatives such as #FragranceForwardTFF among other programs and events?

I hope to bring my passion for DEI and education to programs that provide opportunities to young professionals entering the industry.

At the Awards, your favorite theme song played. What is it about that song that captures the essence of you?

I love to dance, and “Don’t Stop ‘Til You Get Enough” by Michael Jackson always inspires me to get up and move!

Jan

SPOTLIGHT: NEW YEAR, NEW MEMBERS

SPOTLIGHT: NEW YEAR, NEW MEMBERS
Spotlight

SPOTLIGHT: NEW YEAR, NEW MEMBERS

SPOTLIGHT: NEW YEAR, NEW MEMBERS

One of the most exciting moments of the New Year at TFF is welcoming our newest members officially to the fragrance community. Joining TFF is a milestone for many brands, and we are delighted to see our diverse, robust, and engaged community continue to grow. In this January ACCORDS Spotlight, we are showcasing new 2025 TFF members by introducing them to our readers and giving them an opportunity to share their vision. We asked each of them to express what it means for them to join TFF, to showcase their brand’s unique point of view, and tell us how their business embraces values such as #FragranceForwardTFF and our collective mission to inspire the world to discover the artistry and passion of fragrance.

We have always held great respect for the Fragrance Foundation as a leader in our industry. We believe that more education and communication through organizations such as TFF will help our industry to become more consumer-centric, innovative and sustainable. These are important principles for our brand.

Blueme is about leveraging the science of smell to bring wellness to consumers. We started our journey working with fragrance houses that have a research-based focus on wellness, and we intentionally launched eight fragrances that aim to provide a broad range of benefits: balance, calm, focus, happiness, nostalgia, renew, romance, and spiritual. We designed our vessels using ceramics that mimic a natural rock in its imperfect finish. Ceramics take 1/3 of the energy to produce as opposed to glass, and each candle and fragrance comes with refills so that people can reuse the beautiful vessels and enjoy them for a long time. 

The passion that ignites the launch of Blueme has propelled me over the last thirty years. In my previous journey, I launched and grew Chesapeake Bay Candle into a household name. But there were always restrictions because at the opening price point for fragrance, it is very hard to blend some of the more interesting ingredients. Now that I have focused more on the premium market, Blueme allows me and my team to explore a much bigger library of possible notes. We think of fragrance not as a “nice to have” but “must have” in one’s life, as we believe it is one of the most accessible ways to practice self-care.

Joining The Fragrance Foundation as a new member is a significant milestone for BOHOBOCO. Created by Michal Gilbert Lach, BOHOBOCO • PERFUME was born from a vision of offering something beyond the ordinary—a niche perfume that embodies creativity, a love for beauty, and an obsession with perfection in every detail. For us, becoming part of TFF means entering a global community that shares our passion for elevating the art and science of fragrance. It’s an opportunity to amplify our voice, learn from industry leaders, and showcase BOHOBOCO’s dedication to pushing boundaries in the world of niche perfumery. 

Our unique point of view is rooted in the deeply personal vision of Creative Director Michal Gilbert Lach. For him, it is not just a brand—it is, he says, “an extension of my soul.” Each perfume is a beautiful story of freedom, in which gender orientation, skin color, faith or interests do that matter.” He draws inspiration from his personal memories, life’s defining moments, and the dynamic interplay of fashion, art, and culture. Each fragrance weaves a narrative that stirs the olfactory memory, evoking emotions and enhancing the wearer’s inner essence. BOHOBOCO • PERFUME is more than a collection of compositions; it is a medium for self-discovery, connection, and authentic storytelling.

At the heart of BOHOBOCO lies a commitment to inclusivity and self-expression. Our fragrances celebrate freedom, transformation, and rebirth, weaving stories of tolerance and individuality that resonate with everyone. Through our creations, we invite people to embark on an olfactory journey that transcends borders, exploring diverse cultures and emotions while fostering a deeper connection with the world. By embracing these values, BOHOBOCO • PERFUME continues to inspire, provoke curiosity, and redefine the way people experience fragrance, aligning perfectly with the spirit of #FragranceForwardTFF.

The Fragrance Foundation feels like pure possibility. Charlie by Matthew Zink has been in business for 15 years, but launching our first namesake and signature fragrance “by Matthew Zink – Eau de Parfum” is a new adventure. As a member of TFF, I hope we can gain education and exposure to the world of fragrance. I also hope we can work to be an asset to such a historical organization as we carve our own path in Fragrance.

I want you to feel (not smell) By Matthew Zink. I want it to feel like a poem or perhaps a first glance. Like a memory that you had buried and now returns with all its vividness and power. Our first Signature Fragrance was born from true artist collaboration. It began with my story and inspiration (founder, Matthew Zink.) Then, the scents’ architecture direction was designed by Carlos Huber of Arquiste Parfumeur. Finally, the fragrance was created by Yann Vasnier of Givaudan Paris.  

For us, embracing TFF’s mission is easy.  Charlie by Matthew Zink’s commitment has always been to lovingly seduce our audience through soulful storytelling. Creating a world that is safe to admire and be admired.  We celebrate artistry and create pieces with exceptional craft. The commitment to our fragrances is no different. With world class manufacturing partners and exceptional talent, our fragrances offer impactful experiences without compromising quality or accountability. We are honored to contribute to The Fragrance Foundation’s history and passion.

Joining The Fragrance Foundation as a new member is a significant milestone for Curatrix. It represents an opportunity to align Curatrix with an organization that champions creativity, innovation, and excellence in the fragrance industry. As a growing niche fragrance brand, we hope that our membership will provide us with valuable connections, insights, and support to amplify our voice within the industry. We aim to foster collaborations, learn from leaders in the field, and share our own contributions to the artistry and passion that TFF stands for.

Curatrix stands at the intersection of art, history, and olfaction, creating immersive, story-driven fragrances that transport wearers into different eras and cultural movements. Each fragrance is a narrative encapsulated in a bottle, evoking emotions and celebrating the artistry and legacy of creative expression. Curatrix is dedicated to creating unisex, sophisticated fragrances that are both timeless and bold, appealing to those who value individuality and craftsmanship. From conceptualizing our collections to working with globally renowned perfumers, we strive to elevate fragrance as a form of storytelling and artistic expression. Our Film Noir Collection, for instance, channels the intrigue and allure of 1940s-1950s cinema, inviting wearers to step into a richly layered narrative with every spritz. By pushing boundaries and engaging with the cultural and artistic dimensions of fragrance, we aim to inspire our audience to view fragrance as more than a luxury—it is an experience. Through initiatives like #FragranceForwardTFF, we are committed to fostering inclusivity, creativity, and innovation in the industry, ensuring that fragrance remains a vibrant and evolving art form.

Joining The Fragrance Foundation represents a valuable opportunity for D’ORSAY to join a community dedicated to excellence and innovation in perfumery. Although we have a 200-year history, we are a young niche fragrance house, as we have relaunched the brand in a new light in 2019 thanks to the entrepreneurial vision of Amélie Huynh, who couldn’t let a brand with such a considerable heritage fall into oblivion. We aspire to strengthen our visibility on the American market – which we entered a year ago – and to establish enriching collaborations with other passionate and prestigious players in the sector. 

D’ORSAY stands out for its rich heritage and artistic approach to perfumery, and for its unique genesis: perfumes created out of love by Alfred d’Orsay, our founder, for his muse Marguerite Blessington. Founded on the values of refinement, discretion and emotion, our house reinterprets the art of perfume through a timeless, contemporary aesthetic. We explore less common ingredients and daring combinations, often inspired by personal experience or artistic concepts, and we are characterized by shorter formulas, giving pride of place to the ingredients. We also favor high-quality raw materials, often natural and sustainably sourced. Each fragrance is conceived as an intimate declaration, echoing our mantra: “To live without perfume is to live without love”.

At D’ORSAY, we fully share The Fragrance Foundation’s mission by placing art and passion at the heart of our creative approach. We take an approach that celebrates perfumery as a form of artistic expression, creating fragrances that reflect an emotion, a story or a philosophy of life.

Our values also align with the #FragranceForwardTFF initiative, notably by promoting inclusivity with fragrances imagined across genders, diversity and education in the world of perfumery. Through our collaborations with artists, our efforts to reduce our environmental footprint, and our commitment to artisanal craftsmanship, we seek to inspire an authentic connection between our partners, our end customers and our fragrances.

Granado is Brazil’s most traditional perfumery founded in 1870 and it is a huge honor to be accepted as a member of TFF representing Brazil. We are proud of our heritage and rich culture and believe membership will increase brand awareness in the US. We are excited to introduce exotic local ingredients such as Tonka, coconut and cashew to the market with a tropical and fresh twist! Consumers seem to be seeking something unique and Granado stands out with colorful packaging featuring designs by Brazilian artists.

Joining TFF allows us to connect with a global community that celebrates the artistry of fragrance. We aim to inspire and educate a wider audience about our unique vision of perfumery while fostering meaningful industry collaborations.

Maison Crivelli is driven by the belief that perfume is a living experience. Inspired by founder Thibaud Crivelli’s unexpected encounters with raw materials, each fragrance encapsulates these vivid moments into bold, multi-sensory creations unlike anything you’ve experienced before. We celebrate these values by creating innovative fragrances that tell authentic stories and push the boundaries of olfactory artistry. Each creation is the result of a beautiful collaboration with renowned perfumers, blending high-quality ingredients into unique, surprising, and long-lasting fragrances.

Joining TFF as a new member represents an exciting opportunity for Maison IRFE to expand its horizons, gain new knowledge, and explore fresh opportunities in the perfumery industry. For the brand, TFF is viewed as a “library of perfumes,” offering insights into new trends and unique perspectives on fragrance as a natural phenomenon.

Maison IRFE’s unique point of view stems from its rich heritage and century-old history in fashion and beauty. Founded in 1924 by Russian royalty Irina Romanova and Felix Youssoupoff, the brand has deep connections to world history, culture, and architecture. Maison IRFE was renowned for creating perfumes to match women’s hair colors and producing haute couture gowns, some of which are now displayed in the Metropolitan Museum of Art in New York City. To celebrate its 100th anniversary, Maison IRFE released five luxurious fragrances that convey individual personalities and moods of women. The brand is also preparing to launch its main Heritage bottle in the spring 2025, marking a significant milestone in its history.

Maison IRFE embraces TFF’s mission by developing unique fragrances in collaboration with perfumers from DSM Firmenich. The brand focuses on using high-quality, modern, sustainable, and cost-effective ingredients, balancing the emotional aspects of the brand with current production trends.

This induction feels magnificent and a true honor for MATTEO PARFUMS. We’re grateful for this new chapter and the opportunity to be surrounded by luminaries in our global fragrance community. As an active and influential member, our hope is TFF will help us form and nurture new, strong relationships and opportunities, enable us to scale and expand our reach and talent, and launch us in the right direction towards legendary fragrance status.

We are a green science, fine fragrance company, rooted in imaginative inclusivity and supported by biochemical research. As such, MATTEO PARFUMS uniquely stands out in delivering whimsical yet sophisticated, clean formulations backed by science that are awe-inspiring and memorable—such as our scent inspired by Aztec & Mayan waters with a contemporary prestige lens (Lovers’ Dew) or our debut scent inspired by my own multiethnic background that introduced “horchata amber” to the fragrance world (Celadawn).

MATTEO PARFUMS is dedicated to refined craftsmanship and prized narratives that celebrate multiculturalism, science, and elegance in the imagination—which align beautifully with initiatives such as #FragranceForwardTFF. I take it one-step further, as the Founder of my brand, through actions ranging from mentorship and consulting for aspiring and fellow beauty builders to speaking at, and participating in, events worldwide that expose, educate, and challenge audiences to the majesty and intricacies of scent.

Joining The Fragrance Foundation represents a pivotal milestone in our journey and builds upon the recent establishment of our US creative studio, a significant expansion that complements our 40+ years of global presence. As new members, we aspire to amplify our role in nurturing the next generation of perfumery talent, gain deeper insights into industry trends and best practices, and collaborate with fellow members to elevate the standards of artisanal fragrance creation while making it more accessible to emerging brands through our strategic global production network.

We are a passionate team of fragrance experts who immerse ourselves in global fragrance, flavor, fashion, and lifestyle movements to empower startups and established brands with forward-thinking scent innovations that captivate consumers. Through our strategic presence in India and China combined with our entrepreneurial spirit, we forge transparent partnerships built on trust and mutual success, delivering cost-effective fragrance solutions without compromising on creativity or quality.

We celebrate the artistry of fragrance by nurturing the next generation of niche perfumery within our French atelier, The House of Quintessence, where creativity and craftsmanship converge to birth extraordinary olfactory experiences. Our perfume artists around the world embrace the #FragranceForwardTFF spirit by mentoring emerging indie brands, crafting small-batch collections that tell unique stories, and fostering an environment in which artistic expression flourishes alongside technical expertise. Through our dedication to limited editions and artisanal exclusives, we’re not just creating fragrances – we’re preserving and advancing the art of perfumery for future generations, aligning perfectly with TFF’s mission to inspire global appreciation for this timeless craft.

As a brand, we’re constantly looking to balance timeless and trend-forward scents that excite our community. Being a member of The Fragrance Foundation allows us to collaborate with brands and experts in the space, learn about cutting-edge innovation, and celebrate fragrances with impact. At Snif, our core mission is to make high-quality, premium fragrance accessible. We invest as much or more into the oil we use as luxury brands, while offering our products at a competitive price point. We work with master perfumers and evaluators to bring our wild fragrance concepts to life. With each release, we think of 1) how we can create something unique and captivating, 2) what the hook note is that will draw our audience in, and 3) how to build an experiential campaign that tells a story through compelling visuals, colors, and copy.

Becoming a member of TFF is an important step as Tru looks to build deeper relationships and connections within the fragrance community, further engage with fragrance minded consumers, and develop the talent within our organization. We are excited about the future with TFF and giving back to an industry that has given us so much.

Tru Fragrance & Beauty believes fragrance deeply connects people both to themselves and to communities that share their passions. As such, we’re proud to leverage our global innovation, marketing and manufacturing capabilities to build purposeful brands and support founders in expanding their visions. Our portfolio includes leading brands like Le Monde Gourmand and Lake & Skye, and we collaborate with top retailers such as AEO, TJX, and UO, as well as world-class talent and licensors.

A true love of fragrance and its power as a tool for self-expression and connection drives us forward every day. We create brands and products that inspire consumers, meeting them where they are olfactively, geographically, and at their desired level of spend. 

Dec

SPOTLIGHT: TFF x GOD’S LOVE WE DELIVER

SPOTLIGHT: TFF x GOD’S LOVE WE DELIVER
Spotlight

SPOTLIGHT: TFF x GOD’S LOVE WE DELIVER

SPOTLIGHT: TFF x GOD’S LOVE WE DELIVER

TFF LOOKS TO 2025 WITH AN ICONIC GIVE BACK PARTNER

Giving back is as much a part of the season as gift-giving is. For 2025, TFF enters into a new charitable chapter with a special partnership with God’s Love We Deliver (GLWD) who will be celebrating 40 years of delivering food to people with long term illnesses. With an introduction from one of New York’s most recognizable and iconic restaurateurs, Melba Wilson, who also serves on the GLWD Board, TFF embraced the community spirit of the organization and its mission, embarking on a new philanthropic path with an institution beloved by the fragrance industry and many more.

From volunteer to Chief Philanthropy Officer, Stephen Covello has moved up through the ranks of this beloved NYC-based nonprofit, in role after impactful role. Putting relationships first, Stephen has worked with the passionate corps of volunteers to growing the donor database with new and legacy donors, and engaging corporate sponsors to do good. Stephen’s career trajectory has touched every aspect of the organization, from launching initiatives that transforms lives to stewarding the strategies that will ensure the core mission continues to deliver and serve.

What are the most significant ways that God’s Love We Deliver has grown since its founding in 1985?

God’s Love was founded as a volunteer, grassroots response to the AIDS pandemic in NYC. Since then, we have continually expanded and innovated our programmatic work to achieve greater reach and impact.

  • In 1993, as a complement to meal delivery, we began providing nutrition counseling and education to clients.
  • In 2001, based on our success in supporting the nutritional health of people living with HIV/AIDS, we broadened our mission to include people living with over 200 other illnesses, like cancer, cardiovascular disease, and advanced diabetes.
  • Recognizing that an individual’s illness also affects their family, we expanded eligibility to clients’ at-home caregivers in 2005 and introduced an enhanced children’s menu in 2010.
  • In 2012, God’s Love co-founded the Food Is Medicine Coalition, a national association of medically tailored meal and grocery providers that collaborates on advocacy, capacity building, and research to support the broader food-is-medicine field.
  • Since Covid, we have launched new targeted initiatives: Healthy Starts for Pregnancy and Postpartum Health, Connected (for Military Veterans, and Care Transitions (a short term medically tailored meal intervention for discharged hospital patients), in addition to including sickle cell disease as an eligible diagnosis.
  • This fiscal year, God’s Love is projected to serve 17,000 clients with 4.8 million meals, more than doubling our impact since Covid.

The facility has the largest industrial kitchen in NYC. How many meals can be produced daily and annually – and how are they distributed?

Our kitchen is projected to produce 4.8 million meals during our current fiscal year. On a daily basis, we produce roughly 16,000 meals. All meals are prepared and packaged on site, flash-frozen, and provided directly to clients’ homes via our fleet of refrigerated delivery vans. Clients receive one to two meal deliveries per week. For clients outside of our core service area of the five NYC boroughs, we provide meals via overnight shipping.

What are some of the ways in which volunteers are so essential to the operation?

Our ability to cook and deliver 16,000 meals daily would not be possible without our volunteers. Last year we benefited from the efforts of 23,500 volunteers, including 680 corporate volunteer groups, who collectively contributed 141,000+ hours of service. Volunteers perform many essential tasks in our kitchen and meal packaging departments, including prepping and portioning food, sealing meal trays, and compiling meals into weekly deliveries. Volunteers also have the opportunity to accompany staff drivers on their delivery routes or make walking deliveries to local clients.

Additionally, our volunteer leadership, which includes our Board of Directors (governing board), Board of Trustees, Culinary Council, and genLOVE (young professionals board) supports God’s Love by providing financial and operational oversight, strategic direction, and fundraising support.

How did you personally begin working with GLWD?

I was working in the financial services industry when I reached a pivotal moment in my career. I found myself asking, “Is this what I want to do for the rest of my professional life?” Deep down, I already knew the answer. Around that time, a colleague introduced me to God’s Love We Deliver, and I decided to volunteer. Just two weeks later, I was laid off from my job. What could have been a challenging time turned out to be a life-changing opportunity. I began volunteering with God’s Love five days a week, seven hours a day, and it didn’t take long for me to realize I had found my forever home. From that moment on, I knew this was where I was meant to be, and the rest is history.

What are your goals for GLWD in 2025?

Our overarching goals in 2025 are to serve 17,000 individuals, including clients with a qualifying medical condition and their at-home caregivers and dependent children, and provide 4.8 million meals to client households. We will also expand and enhance our programmatic work in a number of ways:

  • Continue scaling recently launched initiatives like the Connected and Healthy Starts programs.
  • Build-out and launch a new facility in Brooklyn to provide expanded capacity for meal production, packaging, and delivery dispatch.
  • Develop and launch new programs, including Health Harvest (providing grocery deliveries and cooking kits for God’s Love clients experiencing improved health), a new behavioral health program, and a program for children and youth living with severe/chronic illnesses.
  • Pursue clinical trials and research studies to demonstrate the impact of medically tailored meals.

What would you like Fragrance Foundation members to know about how they can get involved?

We have many ways for Fragrance Foundation members to support God’s Love, including through volunteerism and sponsorship of our signature events.

GLWD has a wide range of supporters, specifically from the fashion and fragrance industries. What does this new partnership with The Fragrance Foundation bring to such an established organization as GLWD? What is the hope for 2025? What excites you about the partnership?

Our hope is that The Fragrance Foundation considers joining our vibrant community of supporters, introducing the mission of God’s Love to the many fragrance organizations that comprise the Foundation and our increasing visibility and community engagement. As God’s Love continues to enroll more and more New Yorkers in our medically tailored meal program, support from the Foundation would help ensure we can meet the nutritional needs of our growing client base.

Melba’s, the iconic Harlem restaurant founded by Melba Wilson in 2005, is famously one of New York’s most delicious, joyful, and welcoming places to dine (the appetizers are even called “Comfortizers”). Wilson herself is equally as exuberant and big-hearted, and has long been a force of graciousness far beyond the neighborhood where she began, proving that hospitality and charity go hand-in-hand. Recently honored at the New York City Tourism Foundation Gala, where she was celebrated for the scope of her entrepreneurial and philanthropic efforts, Wilson has been a board member of God’s Love We Deliver since 2021, bringing her boundless enthusiasm and generous spirit to something she understands especially well: the mission of transforming people’s lives through food.  

How did you first become involved with God’s Love We Deliver?

For over 30 years, I have seen God’s Love We Deliver trucks navigating the streets of New York City, quietly yet powerfully making a difference in the lives of so many. However, it wasn’t until I attended an event and had a conversation with Stephen Covello, an inspiring individual who shares a deep passion for addressing food insecurity, that my personal connection to this incredible organization truly began.

Our conversation opened my eyes to the profound impact God’s Love We Deliver has on individuals and families facing unimaginable challenges. I was captivated by the organization’s unwavering commitment to nourishing the bodies and spirits of those in need, and it was through this heartfelt exchange that my relationship with this community was born.

Reflecting back, I am in awe of the journey that led me here. It was their dedication, their compassion, and their tireless service to the community at large that drew me in. God’s Love We Deliver is so much more than a meal delivery service—it is a lifeline, a source of hope, and a testament to the power of love in action. To be a part of their mission, in whatever way I can, is both a privilege and a calling I am deeply honored to embrace.

What have been some of the most memorable moments for you, personally, since you have been working with the organization?

Some of my most cherished memories with God’s Love We Deliver are the times I’ve spent on deliveries with the drivers. Seeing the joy and relief on our clients’ faces when we arrive with their meals is absolutely priceless. It’s a powerful reminder of the direct and meaningful impact this organization has on so many lives. Knowing that last year alone, God’s Love We Deliver provided over 5 million nutritious, medically tailored meals fills me with immense pride and gratitude to be part of such a life-changing mission.

Equally moving is the experience of volunteering alongside more than 23,000 individuals from every background—people of different races, religions, and creeds—all coming together with one shared goal: to ensure that New Yorkers in need are cared for. The sense of community, compassion, and collective effort is truly inspiring. It reaffirms that when we work together, we can create a stronger, more inclusive, and caring city for everyone.

As a restaurateur, how would you describe what you know to be the importance of food and community?

Food and community are deeply interconnected pillars in every society, serving as a source of nourishment, connection, and cultural expression. However, food insecurity remains a persistent challenge, acting as a common denominator across communities, regardless of their socioeconomic status. As a restaurateur and a lifelong member of the Harlem community, I have witnessed firsthand the critical role food plays—not just as sustenance but as a bridge that brings people together.

The advantages of fostering strong food systems and community initiatives are immense. Accessible, nutritious meals can improve health outcomes, build resilience, and strengthen community bonds. However, the disadvantages of food insecurity, hunger, health disparities, and social isolation—underscore the urgency of addressing this issue. For me, it is not just a topic of concern but a call to action. Food insecurity is a challenge that requires collective effort, creativity, and compassion to ensure that every individual, regardless of their circumstances, has access to the dignity and nourishment they deserve.

What has been most gratifying to you about being on the Board of Directors?

Serving on the Board of Directors for GLWD, a community rooted in servant leadership is profoundly gratifying because it embodies the spirit of giving back while paving the way for a brighter future. It’s an opportunity to be part of a mission that values compassion, equity, and the empowerment of others. The act of paying back honors the contributions and sacrifices of those who came before us, while paying forward ensures that future generations benefit from the same kindness, opportunities, and support that helped shape the community today.

The most fulfilling aspect is witnessing the ripple effect of servant leadership in action. It’s not just about making decisions or overseeing initiatives—it’s about being an active part of a collective effort to uplift lives, inspire change, and create a legacy of hope. Whether it’s through providing essential resources, fostering inclusion, or building programs that address pressing needs, being a board member offers a unique vantage point to see the tangible and lasting impact of service on individuals and the broader community.

Why do you think the Fragrance Foundation’s alignment with GLWD is impactful?

It makes scents! As The Fragrance Foundation (TFF) works tirelessly to create opportunities for entrepreneurs and provide access for new players in the fragrance industry, God’s Love We Deliver (GLWD) mirrors this spirit of inclusivity, offering access and support to individuals in need, albeit on different platforms. Both organizations share a commitment to empowerment, recognizing that access to resources is transformative.

Whether it’s entrepreneurs stepping into a competitive industry or individuals seeking lifesaving support, access can mean the difference between survival and success. By identifying opportunities, building networks, and expanding the reach of vital resources, these organizations play a crucial role in leveling the playing field. TFF is paving the way for innovation and fresh voices in the fragrance world, while GLWD ensures that those facing food insecurity and health challenges receive the care they deserve. Both embody the power of access to not only change lives, but to be life changing while fostering growth, and inspiring progress.

Nov

SPOTLIGHT: TFF’S ENTREPRENEUR COMMITTEE ON INDUSTRY MENTORSHIP

SPOTLIGHT: TFF’S ENTREPRENEUR COMMITTEE ON INDUSTRY MENTORSHIP
Spotlight

SPOTLIGHT: TFF’S ENTREPRENEUR COMMITTEE ON INDUSTRY MENTORSHIP

SPOTLIGHT: TFF’S ENTREPRENEUR COMMITTEE ON INDUSTRY MENTORSHIP

With the fragrance category seeing its share of indie and niche brands explode in the market and have major impact attracting consumers, TFF created its first-ever Entrepreneur Committee in 2024 to leverage the momentum from the influx of new players into the industry. A boon to the creative economy and a boost to the number of brand narratives, entrepreneurship in the fragrance space has been seminal for the future of fragrance. Nurturing these trailblazers is a TFF mission and we paired each of them with a member of TFF’s Board of Directors to learn and grow from the experience of these executives. Hear their thoughts on life-long lessons and critical business skills developed through mentoring here.

Why do you believe that mentorship is so important in the fragrance industry?

Chris – I believe mentorship is important in any industry, not just the fragrance industry. To have someone to lean on and talk to that has experience and knowledge in our industry, and is willing to share this knowledge, is extremely important. In turn, we also have to be willing to pass that mentorship forward to those that need it from us.

Agnes – I believe that mentorship is how we give back and train a new generation of leaders within our industry. Leadership is a skill that unfortunately is not taught. Many individuals become leaders because they are good at a particular task but not necessarily because they are good leaders.

How can mentorship benefit both brands and employees?

Chris – Mentorship provides some guidance of the brand and its employees with a clear path forward. It helps with decision-making and planning. Most mentors have already experienced what we as brands will be enduring at the moment or in the future. The insight is extremely helpful.

Agnes – Mentorship is an informal training program and I would argue that mentorship is as beneficial for the mentee as it is for the mentor. Mentorship helps company leaders learn and continue to be relevant with what new generations expect, or new cultural changes, therefore keeping the organization relevant. Mentees, of course, get the expertise and wisdom of well seasoned executives.

What has been the most meaningful business insight that you have received from a mentor?

Chris – There are many different positions that brands need to fill for the growth of their companies. Sometimes what you think you need isn’t always the case. For example, I thought what I needed for growth of my company was a head of sales. But after talking through my needs with my mentor, she recommended that I find someone with marketing experience first. That insight saved me a lot of time and money.

Agnes – Always “listen” to what is happening in culture, around you, and to what the new generation is into. Never stop learning or think you know it all. After all, “Peacock today, feather duster tomorrow.”

Why do you believe that mentorship is so important in the fragrance industry?

Bernardo – Mentorship is everything in this industry because it’s not just about making beautiful scents; it’s about learning how to tell a story, connect with people, and build something lasting. The fragrance world is such a blend of art and business, and having someone guide you through the tricky parts is just so, so valuable. 

Adrienne – Mentorship provides a safe space for both the mentor and the mentee to continue to learn and develop new ideas. In addition to networking and guidance, it can provide a way to “pass on” knowledge and information that is very specific to the industry.

How can mentorship benefit both brands and employees?

Bernardo – Mentorship creates a ripple effect within our company. It helps us build a stronger foundation when our entire team is learning and growing for what we experience. I think oddly enough we found that we had very similar ways of looking at our companies.

Adrienne – The benefits of mentorship are vast and are good for both brands and employees. It helps foster innovation and spark creativity as well as a positive work culture. In many cases it can help in career advancement, networking, and leadership development. The best leaders I admire have at one time either been a mentee or are a mentor to others. To develop a team of effective leaders, mentorship is crucial.

What has been the most meaningful business insight that you have received from a mentor?

Bernardo – One of the best pieces of advice we received was to stay true to who we are and focus on longevity rather than fast growth. That really stuck with us because it’s so easy to get caught up in trends or trying to do too much. For House of Bō, it’s always been about staying authentic to our vision while listening to our customers and growing with them.

Adrienne – Know your business and trust your gut but back it up with data/facts.

People make all the difference, hire for attitude and work-ethic – you can teach skills, but you can’t teach passion.

Why do you believe that mentorship is so important in the fragrance industry?

Carlos – Mentorship is essential in the fragrance industry because it’s often how people find their way into this field. I personally entered the industry because a perfumer mentored me, making the time and effort to share knowledge and engage in dialogue. Without that, I wouldn’t be here.

The fragrance industry is rooted in tradition but is also evolving rapidly due to technology and changing market dynamics. Mentorship allows mentees to gain a “view from above,” learning from someone with a broader perspective and experience. The dialogue between mentor and mentee brings insight into the challenges small business owners face, providing guidance that goes beyond mere competition.

Matthieu – Mentorship is essential in the fragrance industry because it creates a shared experience which is exactly the core of our craft – a creative partnership where each participant brings their expertise and point of view to create an emotional and lasting connection. Mentorship allows for the transfer of knowledge in a field where knowing the end-to-end ecosystem is key to maximize chances of success.

This process strengthens relationships over time, linking visionaries, brand founders and perfumers together to the consumers. Specifically in the world of fragrance, mentorship is also about sharing a passion and excitement for the craft. Many people in this field started their brands after being mentored, making mentorship a powerful driver of growth, learning, and creative energy.

How can mentorship benefit both brands and employees?

Carlos – Nothing in this industry exists in a vacuum—it takes a team. Mentorship plays a critical role in nurturing that team, from employees to suppliers to contractors. By investing in mentorship, brands can cultivate loyalty, commitment, and excellence within their networks. Mentorship encourages everyone to hold each other accountable, creating a culture where we all strive for shared success and continuously elevate each other.

Matthieu – Mentorship benefits both brands and employees by building trusted partnerships that lead to better products. By integrating different aspects of the business, mentorship enables a more cohesive approach resulting in higher-quality creations. It encourages collaboration and growth within teams, helping everyone work together toward shared goals. For example, learning from a brand founder and visionary like Carlos, who approaches challenges to drive his creative vision with commitment and a strong desire for growth, shows how mentorship can inspire a team to strive for excellence.

What has been the most meaningful business insight that you have received from a mentor?

Carlos – One of the most meaningful insights I’ve received from a mentor is the importance of brand clarity. A brand must have a clear, easy-to-understand message that resonates across all aspects—visual, olfactory, and in its storytelling. When a brand’s concept is easy to understand, it’s easier for others to connect with and support it. Another invaluable lesson has been about consistency and loyalty. Remaining true to your initial supporters and not constantly pivoting is vital for maintaining brand identity. By staying consistent, we grow alongside our audience, building a brand that resonates deeply over time. Shifting too frequently risks losing that identity and connection.

Matthieu – One of the most impactful insights from a mentor is to not avoid problems but to confront them openly. True leadership requires authenticity and trust, and it’s about showing up with honesty and building a culture of working and winning together. People value genuine leadership, and mentorship is fundamental in creating these shared experiences that help teams grow together and achieve success.

Why do you believe that mentorship is so important in the fragrance industry?

 Erica – I love mentorship because it’s a two-way exchange of experience and ideas. In the fragrance world, where consumers constantly seek fresh perspectives and styles, mentorship allows industry expertise to be passed on to next-generation creatives. It empowers us to bring a broader range of stories, ideas, and olfactive landscapes to the industry, driving innovation and expanding what fragrance can represent.

Ingrid – Mentorship is so important in the fragrance industry because it’s such a unique blend of art, science, and storytelling. It’s not something you can fully grasp from a textbook or on your own—you really learn through the experiences and insights of others. A good mentor can open your eyes to the nuances of creating a scent that resonates emotionally, not just smells nice.

For me, mentorship is also about connection. The fragrance industry can feel mysterious and gatekept at times, so having someone who’s been there before can make it feel more accessible. Mentorship isn’t just about learning technical skills—it’s about being inspired, supported, and challenged to grow creatively. I wouldn’t be where I am without people who shared their knowledge with me, and that’s something I want to pay forward.

Christina – Mentorship in the fragrance industry is crucial for emerging brands, offering insights from established companies on product development, supply chain management, brand positioning, and growth strategies. In a competitive market, mentors provide valuable guidance, helping brands stay ahead of trends and create products that resonate emotionally, strengthening their brand identity.

How can mentorship benefit both brands and employees?

Ingrid – Mentorship is such a win-win for both brands and employees because it creates a culture of growth and collaboration. For employees, having a mentor means they feel supported and empowered to learn and take risks—they’re not just figuring things out on their own. That confidence and development naturally leads to better work and more creative contributions.

For brands, mentorship builds loyalty and strengthens the team. When employees feel invested in and valued, they’re more engaged and motivated, which directly benefits the brand. Plus, it’s a way to pass down knowledge and keep the brand’s vision alive through fresh ideas. Mentorship helps everyone level up together—it’s not just about the individual, it’s about creating something bigger and better as a team.

Erica – Mentorship requires an expansive, optimistic and selfless outlook. In my experience, both giving and receiving mentorship sharpens the soft skills that help to improve product development and marketing efforts. In today’s environment, where consumers are oversubscribed and under-resourced, these soft skills lead to greater impact. 

Christina – I believe relationships are key to any successful business. Mentoring entrepreneurial brands allows me to apply my knowledge in new ways while giving back through guidance and support. Seeing a new brand thrive, build customer loyalty, and show financial progress is incredibly fulfilling, especially knowing my advice made a difference.     

What has been the most meaningful business insight that you have received from a mentor?

Ingrid –  We recently had our advisor, a Wall Street veteran, join us for a 2025 planning meeting with our finance lead. Watching the way she navigated a series of complex conversations was masterful. So for me, it’s more than what’s said, it’s seeing the person in action, and seeing the person that I want to be.

Erica – I recently faced a significant decision about scaling the business, and it felt like a real crossroads moment. Our advisor listened intently as I shared my quandary. She then did something simple yet profound—she brought it back to values. She reminded me of the importance of assessing decisions against the core values that guide The New Savant. Her advice was a turning point, providing clarity and an unlock that I know will stick with me for years to come.

Christina – The most valuable business insight I’ve received from a mentor was the importance of speaking up and being visible. At times, it can feel intimidating to contribute in high-profile meetings, but it’s crucial to do so. When you have a seat at the table, make sure to use it!

Why do you believe that mentorship is so important in the fragrance industry?

Malaika – Mentorship is the cornerstone of innovation in fragrance. Ann Gottlieb’s journey – from giving candid feedback to Estée Lauder to becoming an industry pioneer – demonstrates how mentorship can unlock hidden talent. In an industry that has historically lacked diversity, strong mentorship creates pathways for underrepresented voices to succeed and innovate. 

Ann – Mentorship is important in any industry. I can easily say that it is responsible for the beginning of my career. Mentorship is having someone whom you respect see something positive in you that you don’t see in yourself. The confidence it affords is valuable as it helps steer the mentee in a direction that has a positive impact on his/her career.

How can mentorship benefit both brands and employees?

Malaika – The benefits ripple throughout organizations. For brands, mentorship brings fresh perspectives and cultural insights that keep them relevant. For employees, as Ann demonstrates through her philosophy – ‘I will always share everything I can about my process and about what I do – they gain invaluable industry knowledge that typically takes decades to acquire. 

Ann – When a mentor works with a mentee, the mentee gains broader experience, support, and help with his or her individual growth. This is a win-win for both the person and the company. 

What has been the most meaningful business insight that you have received from a mentor?

Malaika– I’m particularly excited to learn from Ann’s deep industry expertise. Her insight about successful fragrances needing to be ‘focused on the consumer and the brand’ resonates deeply with BROWN GIRL Jane’s mission. As she notes, ‘I can’t develop a fragrance or a line of products unless I know who the consumer is and what she’s using.’ This aligns perfectly with our approach to creating authentic fragrances that speak to our community while having broad market appeal. 

Ann – Mrs. Estée Lauder taught me the importance of fragrance strength and innovation in appealing to a broader audience. From George Friedman, I learned the power of risk and the confidence to follow my instincts. From Annette Golden, I learned the importance of the consumer in the product mix.

 Why do you believe that mentorship is so important in the fragrance industry?

Teri – Mentorship is a cornerstone for fostering inclusion, innovation, and equity in the fragrance industry. For too long, access to professional careers in the fragrance world has been limited by cultural biases and systemic inequities.  Through mentorship, industry veterans can pass on essential skills, insights, and networks that are often inaccessible to newcomers who don’t fit the traditional mold.  Mentorship in the fragrance industry also nurtures diversity of thought and creativity as fragrance is deeply tied to cultural expression and storytelling. 

Sumit – Mentorship in general is important in nurturing and growing future talent and enabling individuals to reach their full potential. It is even more critical in an industry like ours where the knowledge base is limited to a few experts. Mentorship enables fragrance industry leaders to share their experiences, and that will drive new innovative ideas to grow the industry.

How can mentorship benefit both brands and employees?

Teri – Mentorship can strengthen the overall ecosystem of the fragrance industry with both large corporations and small niche brands. We both have the ability to learn from each other by sharing best practices, industry knowledge, and innovative tips and tricks that can lead to measurable results. Mentorship also fosters collaboration and community within the industry. As a small brand, I gain access to a wider support network which hopefully can open doors to partnerships that might otherwise remain out of reach.

Sumit – Mentorship enables start-up brands to speed the learning curve, and the relationship between the mentee and the mentor leads to a much more collaborative and connected community. The diversity of thinking styles in addition seeds new innovative approaches and partnerships.

 What has been the most meaningful business insight that you have received from a mentor?

Teri – To always have multiple manufacturers who can make my products, negotiate every “standard” contract I receive and to always maintain great relationships with vendors.

Sumit – Ensure you have a steadfast vision and be governed by strong principles and value system.

THE TFF ENTREPRENEUR COMMITTEE ON YEAR ONE

About to mark its first year, TFF asked the entrepreneurs steering the discussions and strategy for the committee their thoughts on their camaraderie, creative spirit and the community they have built within the larger fragrance community. Here’s what they had to say.

How has the Entrepreneur Committee in its first year formulating strategy benefited its members?

Chris Collins | Chair of The Entrepreneur Committee

The Entrepreneur Committee has been a huge success in its first year. To have a platform to discuss our pain points and be there for each other is priceless. No matter how big or small our companies are, we are all trying to navigate the same treacherous waters of the fragrance industry. 

Carlos Huber 

The Entrepreneur Committee has provided a valuable forum where members can voice their interests, share their challenges, and discuss what’s happening in their companies. This peer system fosters collaboration, with members learning from each other and expanding their networks. We often find unexpected insights and new perspectives through these exchanges. For me, it’s been a valuable resource for growth and shared learning.

Bernardo Mӧller

The committee has been such a great space to connect with other founders and share ideas. It’s been amazing to hear how others are tackling similar challenges, whether it’s scaling a business, finding the right partnerships, or staying creative under pressure. There’s so much value in just being able to brainstorm and swap stories with people who get it. It’s also nice to know you’re not alone in this crazy entrepreneurial journey.

Erica Anderson & Ingrid Nilsen

We have greatly valued our involvement in the Entrepreneur Committee. It’s provided a platform to build meaningful connections with fellow founders, fostering collaboration and support beyond the meetings. The mentorship program has been equally impactful—we were fortunate to be paired with Christina Rhodes, whose expert product feedback has been invaluable. One of her insights is already shaping The New Savant’s 2025 roadmap.

Just being around people who are in it has been meaningful. Everyone is at a slightly different stage, but we share the commonality of building a business. We’ve really leaned on each other, and it’s also been fun! 

Malaika Jones

As for our Entrepreneur Committee’s first year, it has created an invaluable support network for emerging brands. Working together, we’re building a collaborative ecosystem that strengthens all of our businesses through shared knowledge and resources.

Teri Johnson

As a member of the committee, one of the most rewarding aspects has been the opportunity to foster growth, collaboration, and the exchange of invaluable insights into the intricacies of building a successful fragrance brand. Together, we share best practices, strategies, and vital industry and retail knowledge that might otherwise remain out of reach, creating a supportive and empowering community. We have cultivated meaningful friendships and deep trust among one another, making it an extraordinary experience to collaborate with fellow brand founders, each bringing unique stories and perspectives. 

My aspiration is that we continue to expand and strengthen these relationships, bridging the gap between indie brands and large corporations, and further championing diversity and innovation as we proudly represent the new faces of the fragrance industry.

Oct

SPOTLIGHT: 2024 CIRCLE OF CHAMPIONS HONOREE, NATA DVIR-MACY’S CHIEF MERCHANDISING OFFICER

Spotlight

SPOTLIGHT: 2024 CIRCLE OF CHAMPIONS HONOREE, NATA DVIR-MACY’S CHIEF MERCHANDISING OFFICER

(Photo by Dave Kotinsky/Getty Images for Fragrance Foundation)

Role model. Mentor. Futurist. These are just a few of the words used to describe Nata Dvir, Macy’s Chief Merchandising Officer, by colleagues and peers at TFF’s Circle of Champions event on October 22nd. The gala evening celebrated the outstanding career of Dvir, who has been integral to Macy’s success as an omni-channel retailer, and whose deep understanding of the consumer continues to make Macy’s the go-to fragrance destination.

To walk the beauty and fragrance floor in a Macy’s store is to see Dvir’s imagination and passion in action. With vibrant, eye-catching displays and experiential moments, the impression is both welcoming and inspiring, inviting every customer to approach fragrance from their own perspective while assisting them seamlessly in finding the perfect scent (or scents) to suit their personality.

Dvir has been with Macy’s for 19 years, stepping into her current position in February 2021, the youngest chief executive in the brand’s history and the second woman to be named to the role. “My career has been a blend of art and science, balancing the assortments and financials with the art of merchandising and storytelling,” she says. The fragrance category has been of special importance to her, and one that has become even closer to her heart the more she has become immersed in it. “The industry taught me the craft of fragrance – the ingredients and the power of how they make you feel,” she says. “The industry embraced me and throughout my career, I have had the chance to visit stores, participate in the harvesting of fresh flowers, and learn firsthand from the best perfumers.”

This insight has made Dvir’s personal connection to fragrance even greater (she has assembled quite a wardrobe of scents, but you will most likely find her wearing scents with her favorite notes of bergamot and neroli), and her 360 perspective reveals a deep understanding of perfume’s integration into a broader lifestyle. “Fragrance is the perfect complement to your wardrobe, it’s the finishing touch to every outfit no matter the occasion. Not only does it help evoke special memories, but it will serve as a sensory experience as you make new ones,” she says. And its power, of course, is transformational. “Scent is part of how we want to feel – it’s so emotional and so meaningful. If you have a big day or a special evening – maybe it’s an important presentation, or a date you’ve been looking forward to, or maybe you’re accepting an award up on a stage, fragrance can be a boost of confidence,” she says. “If you’re feeling a little down, fragrance can also be a mood lifter.” Dvir even uses it as a helpful companion to her busy schedule. “One tip that came from my mother: put a little fragrance under your nose just before a flight takes off.”

For Dvir, an understanding of the consumer is key, and her commitment to discovering how and why people shop for fragrance has been essential to making Macy’s a leading fragrance retailer. “I’m excited by the constant newness in the fragrance category,” she says. “Fragrance is so emotional, and people have such a great connection to their fragrance. I really appreciate the love that our customers have for classic scents. It shows the power of this scent recalling a memory or feeling. However, we also see that our customers are also craving new scents to create those memories and emotions.”

Naturally, she has a plan to tap into that craving. “As part of Macy’s, Inc.’s Bold New Chapter, strengthening the Macy’s nameplate is a key focus and by elevating the customer experience across all our stores, we are committed to creating more memorable experiences. We look forward to continuing to work with partners to achieve this vision,” she says. Fragrance is a growth category, and we love to see how customers continue building their fragrance wardrobe and discovering new scents. Our expertise in this category is multichannel and experiential. We bring the magic of fragrances to life for our customers whether they are discovering new scents in-store through our special events and counter activations to our digital experience with our Fragrance Finder Quiz, we help the customer explore different options that help them find the perfect fragrance for any occasion.”

Through Mission Everyone, Macy’s Inc. social purpose, the company is cultivating a culture of belonging. “We believe that when our business includes everyone with a seat at the table, full potential can be realized, and innovation is unlocked,” Dvir says. “Mission Every One creates a brighter future for all that empowers more voice, choice and ownership for colleagues, customers, communities and the future leaders of tomorrow. We are focused on cultivating a culture of belonging and providing our customers with ethically sourced and socially conscious products and services. We are guided by our values at Macy’s, Inc. and have a strong legacy of corporate citizenship.”

As the testimonials at the Circle of Champions event revealed, Dvir is truly a partner to the fragrance industry, taking time to share her expertise and knowledge with aspiring colleagues while unflappably bringing energy, collaboration, and inspiring ideas into her role every day.

“I am incredibly proud to be recognized as a Circle of Champion honoree,” she says. “This is a testament to our relationships and how the industry has trusted us and allowed us to put the power of Macy’s to work for so many brands. This recognition reflects the team’s work to constantly innovate in the category.” This innovation and hard work have paid off, not only for Dvir but for Macy’s, as it continues to reign as a stellar example of how fragrance retail can really shine.

“Macy’s brings to life incredible beauty and fragrance experiences, and we want to continue to bring even more dynamic experiences to our customers across the country,” Dvir says. “This industry is about emotion, magic, and experience and no one does this better than Macy’s.”

Sep

SPOTLIGHT: C3 BY COSMO INTERNATIONAL FRAGRANCES

SPOTLIGHT: C3 BY COSMO INTERNATIONAL FRAGRANCES
Spotlight

SPOTLIGHT: C3 BY COSMO INTERNATIONAL FRAGRANCES

SPOTLIGHT: C3 BY COSMO INTERNATIONAL FRAGRANCES

Building a Foundation for Next Generation Fragrance Brands

By Pia Velasco

It’s prime time for fragrance, and we all know it. The industry is experiencing an unprecedented boom. While fragrance has always been beloved by those attracted to scent, there’s been a palpable shift in the last few years. Now, fragrance isn’t just for those with a sophisticated nose or a signature scent — fragrance has now captivated an enthusiastic and accord-curious audience.

We’ve all seen the stats and the projections, and odds are that if you’re reading this piece you’re more than just a fragrance consumer — you’re an insider as well. It’s clear to those paying attention to numbers that it’s an opportune moment to launch a fragrance brand. However, starting a beauty business is no small feat. And even if you already have one, redirecting and refining it can sometimes feel overwhelming. 

Thankfully, Cosmo Fragrance’s new C3 accelerator is there for those who need it. “With the evolution of how beauty brands are created and how the business model has changed in recent years, we had to evolve our way of thinking to address what these brands and businesses are looking for, hence the creation C3 by Cosmo,” Marc Blaison, President – Cosmo International Fragrances.

C3 Ideation Space in New York City

Developed in spring 2024, C3 is Cosmo’s internal accelerator that takes a 360° approach to fragrance business development. It covers everything from brand ideation and formulation to in-depth consumer analyses and finding a venture capital partner for your brand — and more. Yes, it is that complete. “We can develop everything for you,” says Dulce Almario, Business Accelerator Lead for Fragrance & Beauty at C3. To her and the Cosmo team, developing an in-house accelerator presented a white space opportunity to foster talent and scale emerging brands.   

Its goal is to act as a brand’s and/or founder’s strategic fragrance house partner from the start. Its team of experts have identified the common hurdles people face during development, and have created a space to help them get ahead with ease, speed, and future-forward vision. 

Apart from working as a fragrance partner, Almario says C3 can provide additional services, such as providing fragrance training for external teams and coordinating consumer testing, to help brands get what they need. She points to their arsenal of contacts and explains that for her team, the most important thing is to help the brands that come to them. “If you come to us and tell us what you’re looking for, you’ll leave [here] with a customized list of who can help you,” she explains. “We really just want you to be successful from the beginning.” 

The beauty industry is often lauded for its camaraderie, and C3 takes it to the next level with its personalized approach to business development. To best understand how it works and what clients can get from it, we visited C3’s Manhattan office and got nose-deep in its three Cs: consumer intelligence, creative olfactive profiles, and ready-to-go concepts

The luminous space colorfully displayed the five macro trends that C3’s “Volume One” presentation covered. The idea is to showcase their market knowledge and creative offerings in a digestible and interactive format that works as an inspiration springboard for clients. “You can come here and begin to conceptualize based on what you see — it’s really a place where we can co-collaborate and be creative,” says Almario. 

Perfumer Max Rossa, and C3’s official perfumer-in-charge, liaisons between clients and Cosmo’s other six perfumers to help develop each scent. “We’re very collaborative, which is super helpful from a creative perspective because if there’s a perfumer that has a specialty or something that the client wants, we can deliver faster” says Rossa.

Under each volume there will be five buckets for clients to explore: gourmand, olfactive evolution, multicultural, wellness & sustainability, and consumer insights. Then, within each bucket, consumer insights will be explored, elaborated on, and evolved twice a year. “The idea is to make something that is kind of new but feels familiar in a way. Something not too out-of-the-box, but that has facets that you might not have thought of before,” shares Rossa on the scents developed in each bucket.

C3 Ideation Space in New York City

The first bucket explores gourmand. Rossa presented Cosmo’s ‘Pistachio Gelato,’ a fragrance sketch containing vanilla, musk, bergamot, and sugared pistachio that resulted in a scent that leans slightly nuttier than what’s currently on the market and can be customized to fit a client’s exact vision. 

Market research is a fundamental part of C3’s services. On one hand, the team analyzes what’s readily available and trending amongst your desired target demographic. If you want to go against the trend cycle in a safe way, another service C3 offers is tailored olfactive mappings. Say, for example, your brand wanted to jump on the pistachio fragrance bandwagon, C3 could analyze the market and map out what types of pistachio scents are currently available to help you and your team determine where there’s a white space opportunity to stand out. If there was a saturation of vanilla pistachios, for example, and an emerging opportunity for a nuttier take that was more untapped, C3 would point it out. 

For this volume’s olfactive evolution category, Modern Green was the focus where C3 explored the color green and took inspiration from it visually and olfactively. Rossa presented three fragrances, including “Secret Forest,” a delicious woody scent with juniper berries, clove, moss, and spruce. “I wanted [to create] the feeling of walking through a deciduous forest with a soft mossy ground,” he explains of this sketch. The other two examples were inspired by the taste of a zesty green juice and a luscious herb garden — both equally delectable. 

Beyond straight-forward scents presented as eau de parfum, C3 also showcases how scents can be formatted into different textures. After all, we know that EDP isn’t the only way consumers integrate scents into their lives so in this ideation space, C3 showcased scents that can be adapted into a plethora of formats by partnering with contract manufacturers and raw materials suppliers.

The next bucket is the multicultural one. For this volume, C3 focused on creating fragrances that would resonate with Black and Hispanic consumers. Considering 140 million multicultural consumers representing 40% of the US population, there’s never been a more opportune time to dive into the ingredients and fragrance notes that resonate with this diverse audience. Apart from that, we’d be remiss to mention that multicultural buying power is worth more than $5 trillion and has been a leading driver of market growth this past decade. With Cosmo’s headquarters in close proximity to Latin America, this gives them a unique capability to deliver authentic products and marketing strategies.

“Nourishing Shea” was one of the five fragrances developed for this category. Inspired by its prominence in personal care products and the nourishment it has provided for generations of people, the fragrance includes notes of grounding sandalwood, soft jasmine Sambac, and Cosmo’s exclusive Peruvian ginger.

For its wellness and sustainability section, “Mother Earth” felt like the most related to volume one’s overarching theme. We know that sustainability in beauty isn’t just about packaging, but rather it’s also linked to wellbeing and big-picture environmental responsibility.  In fact, according to recent McKinsey research, 79% of fragrance consumers consider wellness to be an important factor when shopping for a product. 

With this in mind, C3 leveraged Cosmo’s proprietary upcycled ingredients in this bucket’s sketches. In its “Golden Berry” scent, for example, Rossa used their exclusive Golden Berry CO2 ingredient, where the oil is extracted from the calyx of the fruit. Then, it is weaved in with a medley of upcycled bergamot, ginger, mate, and orris for a bright scent that tantalizes the senses.

Beyond tangible sustainability efforts, the wellness storytelling also fits in within C3’s read-to-go concepts. In this bucket, adaptogens served as a point of inspiration. Angelica root was used for a sketch, and while its adaptogenic properties don’t have any concrete benefits when blended into an eau de parfum, it’s part of the product story. Rossa speaks to the power of the subconscious mind and marketing material. For a consumer, simply knowing an adaptogen is included can alter their perception and relation to the fragrance which is a positive sign for business as Mintel research projects the adaptogens market will grow to $54B by 2027.  

Lastly, the metaverse is the focus of the consumer insights bucket. As consumers catch up to tech and digital advancements, the metaverse increasingly becomes an important space for beauty brands to be relevant in. For fragrance, this presents a unique challenge. Whereas categories such as color cosmetics can be visually observed on a screen, scent isn’t something consumers can connect with olfactively. However, a handful of brands have concocted “ingredients” that represent emotions and allow for that digital connection.

For perfumers, the opportunities are endless when it comes to thinking about scents that bridge the tactile world to the digital realm. Rossa imagined teleporting consumers to a virtual garden and having their avatars surrounded by mandarin trees and black currant bushes when creating ‘Electric Rhubarb.’ 

“Rhubarb innately has a metallic kind of sour bitterness to it, so highlighting that to make [the fragrance] feel more electrical made sense to us,” he says of the creation. It’s balanced with notes of mandarin, magnolia, and musk, and in the digital space, the fragrance would include a holographic apple as well—further enhancing the augmented world. 

In the tactile world, Cosmos’s ingredient and fragrance technologies are also put front-and-center at C3. Products presented throughout Volume One creatively integrate these advancements to showcase to clients how they can be used. For example, Craftivity® is Cosmo’s exclusive process of selective extraction of raw materials using only bio-sourced and biodegradable solvents, and Scentsilent® its proprietary malodor technology that neutralizes molecules and is both plant-based and biodegradable. 

From the get-go, Cosmo ensures that all formulas are Sephora-, Ulta-, Target-, and Walmart-compliant to reduce unnecessary back and forth with manufacturers. Almario and her team understand the desire for speed, and they’re here to deliver. The results are not just high-quality, but the process itself is also fun.  

Blue Mercury’s Director of Product Development, Kristina Cappuccitti, says that the C3 team has such a deep understanding of the BM brand that it feels like they themselves are extensions of it. C3 has provided them with curated options and scent extensions for Blue Mercury to incorporate in its portfolio, and has called the team true partners. “The fragrance training provided by them was invaluable and helped create a deeper understanding of fragrance,” Cappuccitti says. “I am excited to bring to life what they have created for us.”

As evidenced above, C3 can be tailored to all types of businesses. Anyone from a founder with an idea to a best-selling brand looking for in-depth market research and launch proposals can benefit from partnering with this team. The results speak to the value of this accelerator, but understanding that they’re newly-launched, partnering with them has more incentives than you may initially expect. Namely, short production lead times, flexible credit terms, and lower MOQs.

If C3 sounds almost too good to be true, that’s because it’s a true diamond in the rough. With a team of passionate and experienced experts and top-in-class perfumers, partnering with C3 takes fragrance development and launching a brand into the marketplace to a new level. 

Jun

SPOTLIGHT: HALL OF FAME HONOREE GILLES ANDRIER-CEO, GIVAUDAN

Spotlight

SPOTLIGHT: HALL OF FAME HONOREE GILLES ANDRIER-CEO, GIVAUDAN

Portrait by Michael Avedon

“This is the first time a fragrance house has received this prestigious award, which makes it even more special and meaningful for me and for Givaudan, It is an honour to be a part of this industry that celebrates our shared humanity, and for us at Givaudan helping people live happier and healthier lives, with love for nature. I also want to pay tribute to all of the perfumers for their craftsmanship and contribution. They truly make magic and I feel incredibly fortunate to work alongside such talented individuals and teams.” 

Gilles Andrier is an exemplary leader: for proof, look no further than how much he is beloved and admired by those who have worked for and with him throughout his career. Over the course of two decades as CEO at Givaudan, he has not only enhanced the company’s value—and values—he has built a network of strong global relationships and a reputation for trust and enthusiasm. “My favorite part of my job is the interactions,” he says. “I’m most stimulated when I’m engaged with others. It can be with clients or with an employee in the plant or in the lab, but I am happiest when at the end of every day I can say that I learned something.”

About receiving the prestigious Hall of Fame recognition, Andrier says, “It’s a great honor. I embrace it for myself, but I also feel that it is a recognition of what’s at the heart of perfume—the perfumers, the craftsmanship, the magic of this business which I have loved for the last 30 years without any diminishing intensity. It is a recognition of Givaudan, which is a wide company because it has made so many acquisitions, but also a deep company because it goes back 250 years to when the industry started.”

Speaking from Geneva, just one stop on his forever-busy travel schedule, Andrier gives a glimpse into his life beyond Givaudan—he is married to acclaimed Vice President perfumer Daniela Andrier, with whom he has raised six children—and reveals how his personal passions inform his work as CEO. “I would say that exploring, experimenting, and never being afraid of doing things differently has shaped me,” he says, “and has let me become more of who I truly am, rather than just a guy in a suit.”

How has being married to a perfumer shaped the way that you view fragrance?

Perfumers are at the heart of what we do. Being married to a perfumer has greatly enhanced my understanding of their perspective. For example, seeing how their work has to adjust to the fast changing environment surrounding them, handling the increasing speed and number of projects, and working with a palette of ingredients constrained with ever more regulations. The palette of ingredients is, like the alphabet, the only thing they have in common. However, the beauty of fragrance creation is the diversity of perfumers, each expressing themselves in a different language. So there are as many perfumers as individualities. Therefore, being married to a perfumer gave me one perspective, but conscious it is unique to her.

What are your favorite things to do when you’re not working?

I have a lovely family, and we enjoy exploring, traveling, and spending time together. And I cannot stop myself from being active. I love sports, especially cycling. And I love listening to music. I have always thought there is a similarity between music and perfume in the way that they touch emotions. A perfume is like putting a magical piece of music into a bottle.

Do you apply any insights or strategies from your leisure pursuits to your leadership at Givaudan?

I used to do a lot of sailboat racing when I was young, and how you work with a crew, how you help each other, how you are in there on the same boat being safe but also competing, and how you face the elements of the ocean and the wind—all of those things say a lot about individuals, but also how they behave as a team facing adversity. And when running Givaudan, these images sometimes resurface for me. It’s not like running a large company is like sailing a big boat, but there are a lot of analogies around how people can work together.

How has your leadership style changed over the years that you’ve been with Givaudan?

It’s changed a lot. At the beginning, I was a bit intimidated. I had to learn about a lot that I had not been used to, like dealing with investors and shareholders—and it’s a very large company, so it wasn’t just about scaling up what I had done in the past but doing additional things that I hadn’t done before. In that stage of learning you are not yet totally yourself because you are being careful and safe. But there comes a moment when you begin to explore different ways of managing. I have experimented with ways of communicating and finding the right level of involvement in details. And I think that over time it has been a journey where I have become more and more myself.

What qualities do you think are most essential for good leadership?

Curiosity is the greatest strength I’ve had in all my jobs. The interest and ability to listen. When you show curiosity then you engage teams and the whole company. I’m also quite a demanding guy and if I don’t get something, I will go and chase it. That’s why I think Givaudan is performing quite nicely today. But the other thing that is important is humility. With humility comes the idea of being yourself in the job and shaping the job the way you want to shape it. Having humility inspires others to come closer to you. It is a good friend because you know what you don’t know and that you’re never at the top—there is always more to learn. I think that is essential.

You spent quite a bit of time in the United States early in your career. How did that affect the way you value international connections?

It was an absolutely great experience. In the late nineties, I spent four years living in New York, until 2000. Those were such good years. I was running operations, building a big plant in the US, and what I remember most is the openness of the employees and the people surrounding me. They had this little Frenchie coming over and running the show in the US and it was okay. I loved that and I still cherish that openness and respect and willingness to do things together. That was also early times with my wife Daniela, and with our first kids. So there are obviously very good memories. I love the US, and that really established an emotional bond. 

In what ways do you think that building an emphasis on diversity is important, not only at Givaudan but in the fragrance industry as a whole?

It’s extremely important. When Givaudan shaped our purpose years ago it was not just about our impact on the environment, we also made ambitious targets and commitments on diversity, equity, and inclusion. It’s not just to look good—I hate that the same way I hate greenwashing. We are people who, when we say we are going to do something, always deliver. Diversity is really part of the culture of Givaudan because we are a consolidation of many companies in many different countries, with 16,000 people around the world. It’s built into our DNA, but we are focused on making progress and helping everyone feel included. That’s work we do every day. And it’s not just inside the company. We have consumers who embrace all genders and all types of diversity and we need to be relevant to them when we create fragrances.

What do you consider your greatest achievement?

I could go with figures. Givaudan was worth 4 billion when I started. It’s worth 40 billion now. But everybody will forget figures and those types of achievements. I think my biggest achievement is the common recognition that Givaudan is a “Human Company.” I have always believed it is almost more important how results are achieved than the results themselves. It is about the culture of a company, which makes companies sustain. It’s about feeling that you’re doing something good and contributing. It’s the type of leader you are which makes the biggest impact. That’s what people remember.

May

SPOTLIGHT: NEW MEMBERS

Spotlight

SPOTLIGHT: NEW MEMBERS

Joining TFF unlocks a world of opportunities and inspiration for fragrance brands, uniting them with a community of peers and further strengthening TFF’s mission to ensure that everyone has a voice and a seat at the table through #FragranceForwardTFF. Every new member enriches the conversation, enhances the network, and proves the indisputable truth that we are always better together than we are apart. In this issue of ACCORDS, we take a moment to welcome new members and celebrate everything that makes them special. Here, we invite them to share their unique brand perspective, what they hope to bring to TFF, and what they are looking forward to as they enter this exciting new chapter.

What does it mean for your brand to join TFF as a new member and what do you hope it will help you achieve? 

I was so excited to join TFF as a new member—to me, it felt like Nette had really arrived onto the fragrance scene. TFF and its leadership, including the incredible Linda Levy, has such a powerful way of bringing the fragrance community together—brands, perfumers, fragrance houses, executives, retailers, and all. It has been incredible to be given the opportunity to be in the same room with this community and feel that, even amongst brands, it is so much more about collaboration than competition. 

What is your brand’s unique point of view and how does it appeal to consumers’ lifestyles? 

Nette is a clean, scientifically-backed, approachable luxury fragrance brand focused on amplifying well-being and NettePositive™ emotion through scent. We firmly believe that fragrance can change our lives for the better, have a proven effect on our emotions and moods, and deserves to be a recognized art form in and of itself. I think consumers in general want more from their products—for example, they want their makeup to have serious skincare benefits. Fragrance is perfectly positioned to cater to that need by offering emotional benefits along with satisfying the desire to smell amazing. 

TFF’s mission is to inspire the world to discover the artistry and passion of fragrance and has been driving change in the industry with #FragranceForwardTFF. How does your brand embrace these values and incorporate them into the business?

Nette’s brand mission has always been to help our community Take Good Care™ through the incredible art and science of fragrance, which I feel aligns really nicely with TFF’s mission on discovery. There is such an intricate and fascinating world of fragrance and if we can be part of what causes people to discover that magic—the artistry, the poetry, and the science of fragrance—we will have done a good thing. 

What does it mean for your brand to join TFF as a new member and what do you hope it will help you achieve?

I have been part of the family of the Fragrance Foundation for the past 32 years since I founded Slatkin + Co. with my wife Laura who now owns NEST and is a member. With a short hiatus being out of the fragrance world I am so happy to be a family member again with the return of my Slatkin + Co. Brand…..it is the Platinum level of achievement and I am proud to have received several awards in the past. 

What is your brand’s unique point of view and how does it appeal to consumers’ lifestyles?

I like to refer to my brands as Masstige – I bring a prestige product at an affordable price and I don’t like to talk down to a consumer. Working with master perfumers all these years and the most important fragrance houses in the world have brought prestige and a level of quality often missed in the mass world. Adding the aesthetic element with the quality of fragrance creates a win experience for the consumer and for myself as I love all my children as I refer to my products as my family.

TFF’s mission is to inspire the world to discover the artistry and passion of fragrance and has been driving change in the industry with #FragranceForwardTFF. How does your brand embrace these values and incorporate them into the business?

When we work with the perfumers it’s not to create a space in the category but to create an experience which is influenced by travels around the world, reading, museums, the inspiration than becomes a dialogue with the perfumers on their experience and through that magical conversation is how Slatkin + Co. delivers its rarity within Mass (Masstige).

What does it mean for your brand to join TFF as a new member and what do you hope it will help you achieve?

It is truly a dream realized! Fragrance has long been a passion of mine and the opportunity to create scents that are grounded in my beauty journey is something I am truly grateful for. I am so honored to be a part of TFF and the wonderful community of experts, founders and brand builders. I hope to be able to broaden my scent knowledge and learn from fragrance founders of diverse backgrounds. 

What is your brand’s unique point of view and how does it appeal to consumers’ lifestyles?

Relevant as a brand is clean, inclusive skincare, color and scent. Every formulation has been thoughtfully created to see and celebrate all skin tones. Many of the ingredients are inspired by my Kenyan heritage and are time honored and effective on all skin types.

13 Stems is a well-balanced, gender-neutral fragrance. includes top notes of freesia and green peppercorn; mid notes of cucumber, woody bamboo, french mimosa and violet leaf, and a base of cashmere, crisp amber and white leather. I had the great privilege of working with Robertet’s Jérôme Epinette to make this beautiful fragrance. I am so happy to work with Jérôme and the team to bring my vision to life. 

TFF’s mission is to inspire the world to discover the artistry and passion of fragrance and has been driving change in the industry with #FragranceForwardTFF. How does your brand embrace these values and incorporate them into the business?

My point of view is always one of inclusion. This rings true with 13 Stems, Relevant and thirteen lune. 13 Stems as a scent and story resonates with many people and inspires them to discover it and incorporate it into their everyday. It encapsulates the “bloom” most of us seek. That “aha” moment. Blooming is important, but it’s my stem that gave me the ability to co-create a brand and business that aligned my passion and purpose.

What does it mean for your brand to join TFF as a new member and what do you hope it will help you achieve?

It’s an honor to be recognized among legacy fragrance brands. It speaks to how dedicated Victoria and the team were to getting every aspect of our fragrance product and launch right. For our fragrance consumers, they will know that our presence here shows how serious we take this category. As for this storied industry, it’s incredible to be welcomed and recognized for our fragrance as a new player, it reinforces our huge ambitions for this category.

What is your brand’s unique point of view and how does it appeal to consumers’ lifestyles?

The vision for Victoria Beckham Beauty is to create a modern luxury house that becomes a cornerstone of the beauty industry overall, and that has the potential to become a heritage brand over the coming decades. Being born of a fashion house is core to our identity in color, and in fragrance, our aperture is wider – our fragrance stories are chapters of Victoria’s life. These are memories of her important life moments, all complex and all beautiful. Our scents are created with a very specific time and space, as well as the emotions surrounding them, in mind.

TFF’s mission is to inspire the world to discover the artistry and passion of fragrance and has been driving change in the industry with #FragranceForwardTFF. How does your brand embrace these values and incorporate them into the business?

Fragrance is a powerful and transportative art – something that Victoria recognized and honored through her approach. It deserved to feel intimate, to have its own journey of creation … it deserved to wait until every element could live up to the vision and her uncompromising standard. Victoria Beckham’s Fragrance Launch in 2023 was a true labor of love and what Victoria considers her autobiography through scent – a holistic sensory experience with campaign visuals by Steven Klein, bottle design by Ezra Perronio and collaborating with Jérôme Epinette as our “nose” in building out the fragrance collection.

An aspect of the brand’s DNA is what we call The Victoria Standard: we only create something that meets the most discerning customer’s criteria; we only finalise a product when we have achieved Victoria’s emphatic excitement to use the product. We aim for customers to experience that our products stand out in terms of excellence in all ways a product can.

What does it mean for your brand to join TFF as a new member and what do you hope it will help you achieve?

We are so excited to be part of The Fragrance Foundation alongside incredible heritage brands. It is an organization that is creating positive change in our industry. The ability to connect with and learn from other brands in the space is such a unique opportunity. To be able to share ‘Ôrəbella with our peers in our community means the world.

What is your brand’s unique point of view and how does it appeal to consumers’ lifestyles?

‘Ôrəbella introduces the skinification of fragrance, a unique and innovative approach to fine fragrance. Each intentional skin parfum is alcohol-free, hydrating, and elevated with essential oils to infuse with and last on the skin while amplifying the wearer’s aura. Going beyond cruelty-free, clean, and vegan, ‘Ôrəbella is also dermatologist tested and suitable for sensitive skin. It is inspired by nature, harnessing its healing benefits to enhance both skin and soul. Our signature bi-phase formula features two layers that moisturize skin and deliver a long-lasting fragrance immersion. With a shake-to-activate formula, the fusion of the bi-phase creates a magnetic perfume that becomes one with the skin. As consumers become more aware of the ingredients within their beauty routines, we’re proud to offer a safe and effective product to help elevate and inspire their beauty ritual.

TFF’s mission is to inspire the world to discover the artistry and passion of fragrance and has been driving change in the industry with #FragranceForwardTFF. How does your brand embrace these values and incorporate them into the business?

The mission of Fragrance Forward is very important to the ever-evolving fragrance industry. It promotes positive change, new ways of thinking and fosters innovation. At the core of ‘Ôrəbella we are a brand bringing a new type of fine fragrance formula + format, passion, and authenticity to the category.

What does it mean for your brand to join TFF as a new member and what do you hope it will help you achieve?

Joining TFF is an honor for Argos Fragrances, symbolizing our commitment to the highest standards of excellence and tradition in the global fragrance industry. We hope this partnership will enhance our reach, foster innovation, and allow us to contribute meaningfully to the fragrance community. 

What is your brand’s unique point of view and perspective and how does it appeal to consumers’ lifestyles?

My brand’s unique perspective blends the rich narratives of Greek and Roman mythology with modern day sophistication & elegance, creating fragrances that strike a chord with the consumers. We celebrate the past but are new age in our approach. We are unapologetically extravagant, love making bold statements, and being remembered. Our customers love this about us and resonate with it. Our storytelling, brand persona and craftsmanship appeals to individuals who value true luxury, heritage, and personal expression in their lifestyle. Building a vibrant community and showing our gratitude are at the heart of what we do, ensuring our customers feel valued and empowered in the Argos family.

 TFF’s mission is to inspire the world to discover the artistry and passion of fragrance and has been driving change in the industry with #FragranceForwardTFF. How does your brand embrace these values and incorporate them into the business?

 Our dedication to craftsmanship, use of cutting-edge equipment and time-honored techniques, ensures each fragrance tells a captivating story, honoring our heritage and embracing #FragranceForwardTFF’s innovative spirit. Our carefully selected raw ingredients, chosen for their meaning and purpose, ensure that every composition is unique, memorable, and satisfying. Also, I deeply value the support from our fragrance community—the experts, content creators, collectors, and loyal customers—who inspire us to give back meaningfully. Together, we strive to foster mutual support and collaboration, driving our shared passion forward.

Apr

SPOTLIGHT: MICHAEL EDWARDS, DEBUTS AMERICAN LEGENDS

SPOTLIGHT: MICHAEL EDWARDS, DEBUTS AMERICAN LEGENDS American Legends The Evolution of American Fragrances
Spotlight

SPOTLIGHT: MICHAEL EDWARDS, DEBUTS AMERICAN LEGENDS

SPOTLIGHT: MICHAEL EDWARDS, DEBUTS AMERICAN LEGENDS American Legends The Evolution of American Fragrances
MICHAEL EDWARDS
FRAGRANCE HISTORIAN

Michael Edwards is an historian and taxonomist, a veritable walking encyclopedia of fragrance knowledge, and a good-company raconteur who always has an illuminating story to tell. His Fragrances of the World database—the largest guide to perfume classification that has ever existed—has been going nonstop since 1984, and his first book, Perfume Legends: French Feminine Fragrances, has been a must-have for fragrance lovers since its publication in 1996. Now, his much-anticipated second compendium, American Legends, has arrived. It is a landmark moment, not only for Edwards himself, who has been researching the book for more than 20 years (many of the interviews were done when he was working on Perfume Legends), but also for the American fragrance industry, which is celebrated for its unique trajectory and global influence. Beginning with 18th-century Caswell-Massey and running through to the runaway success of Santal 33, American Legends chronicles fragrances from Old Spice to White Linen, Youth-Dew to Cashmere Mist, Jungle Gardenia to Giorgio Beverly Hills, Brut to Tommy Girl. Featuring in-depth interviews with the perfumers, bottle designers, and fragrance developers who brought these iconic scents to life, the book is comprehensive, fascinating, and quite beautiful. In the midst of his world tour, Edwards was in New York CIty as a featured guest at the TFF Awards luncheon. He also shared his wealth of knowledge at an event at FIT for students, then joined a special panel with Chris Collins moderated by Linda G. Levy.  Here Edwards spoke to ACCORDS to discuss how, ultimately, the history of perfume is about much more than what we smell in the flacon.

What was the criteria for fragrances to be included in American Legends?

Exactly the same criteria that I applied to the first book. It was limited to fragrances that introduced a new note or a technology so innovative that competitors flocked to copy it. Think for example of the Iso E Super in Halston, or Antonia’s Flowers, which pioneered Headspace technology. Or, alternatively, fragrances that made such an impact that they created a new trend. Think of Charlie in the 1970s. Before Charlie, men bought fragrance for women. After Charlie, women bought fragrance for themselves. Or Elizabeth Taylor’s Passion, which started an explosion in celebrity fragrances.

I also chose fragrances that reflected their times. Nobody talks about Bluegrass now, but before there was Lauder, before there was Rubenstein, there was Elizabeth Arden. When the stock market crashed in 1929, Elizabeth Arden soared. I found a Forbes report that said she had earned more money than any other woman in the history of America. And you might wonder why I included Demeter’s Dirt, from 1996. But it pioneered the sense of memory. If you look at Martin Margiela, for example, and the Replica scents. That goes back to Dirt.

What are some of the main ways that the story of American fragrance differs from the story of fragrance in France and elsewhere?

It’s an interesting question. American fragrances, when you smell them close up, they’re not always that pretty, but in the air they resonate. That’s the American spirit. Estée Lauder believed that women expect American fragrances to start the way they end. She had little patience with this idea of top notes, of fragrances changing over time: It has to be straight, she believed. It has to be direct.

What do you think defines an American perfume?

On the one hand, it can be loud, or even crass. On the other hand, it can be striking, innovative, and rich. In any market, you get the extremes. But in America, you get more extremes.

I start off the book by saying that to the French perfume is liquid art, to the Italians it’s liquid style, and to the Americans it’s liquid money. Nowhere else do you have the clash of art and commerce so fiercely. It was Ernest Shiftan, the father of American perfumery, who said that the history of perfumery is the history of our civilization. And he was right. Americans can be bold, striking, and direct. So can their fragrances. It’s a different style from the French.

One of the most fascinating aspects of the book is the way it illustrates how fragrance trends reflect larger shifts in American culture.

Absolutely. I’ve found, for example, that in most people’s minds Norell was just another designer fragrance. But Norell was crucial. Until that time in America, most upscale department stores had not regarded perfume as an important category to focus on. In the 1960s, even Chanel No. 5 was a drugstore fragrance. But Norell’s success in specialty department stores was so spectacular that it forced them to reassess their thinking. It even opened the door for Estée Lauder, who launched Estée in 1968, just when these stores were starting to support fragrance. Norell also opened corporate America’s eyes to the potential of licensing designer fragrances. In the early 1970s you started to see the Halstons, the Anne Kleins, etcetera, and at the same time baby boomers, who were getting really interested in status labels, were moving to the suburbs, where department stores were being opened. By continuing to focus almost exclusively on prestigious center city stores, the French totally missed the moment—while all the American designer brands were making hay in the sunshine in the suburbs.

In his lovely introduction to your book, Leonard Lauder touches on the idea that America has changed the way the world wears fragrance. In what ways has it done this?

It has—no ifs, no buts. Charlie, for example, had a huge impact far beyond America. Brut, too, changed the world. When I was researching the Caleche by Hermès for Perfume Legends, the man who developed it told me that the original intent was to launch a fragrance for men rather than women, but there was no market in France for men’s fragrances. He said that the key was Brut—when it came along, it created the men’s business worldwide.

Look at Giorgio in the 1980s—such a potent, powerful scent—then look at Obsession. And surely America influenced Poison. We can also talk about Elizabeth Taylor’s Passion, the first of the great celebrity fragrances. It launched in 1985 and was so explosive that within the next 10 years we tracked the launch of some 600 celebrity fragrances. But that was part of the problem: In order to pay the celebrities, brands were forced to cut the quality of the juice and complaints soared. And that was why people were so open to niche fragrances when they came in. It was a unique coming together of factors that changed everything.

In American Legends, there is noticeable diversity in key roles, including brand founders, perfumers, and bottle designers. How does that reflect the spirit and development of American perfumes?

To my mind, America is far ahead of France. When you think of French female perfumers, there was Madame Z for Jeanne Lanvin back in the 1920s who did four fragrances, but it wasn’t until the 1940s that you had Germaine Cellier, who created Bandit and Fracas. Whereas America was different. Ernest Shiftan seemed very comfortable with women and deliberately encouraged them. I mean, think of [Youth Dew perfumer] Josephine Catapano. He hired her. Think of Bethy Buseé, who created Chloé, and Estée. When she came to America, Shiftan hired her as a secretary because she spoke French, but he would test everybody in his vicinity and he was struck by the sensitivity of her nose. I mean, she was a brutal perfumer. She refused to adhere to any techniques and if you didn’t like what she gave you, she’d throw it across the room. But she was a genius. Then there was Sophia Grojsman, another incredible perfumer, also IFF. Some people may say that until recently American perfumery was a man’s culture. But when you look at the sheer number of women perfumers, it’s impressive.

At TFF, DEI is the #1 priority. How do you see DEI in fragrance evolving?

It is changing, although slowly. I would anticipate that by now we would have more Black American brands, but I think I have picked up only about nine so far. We’ve seen James Bell, who did Passion, with his marvelous story, but Black perfumers have been rare. It’s silly, and overdue because the Black American and the Hispanic American are two key users of fragrances. Absolutely. So hopefully we will see a lot more of that kind of diversity, in all kinds of roles throughout the industry, which will bring in new ideas and creativity.

Mar

SPOTLIGHT: GINA BOSWELL, Chief Executive Officer & Director, Bath & Body Works

Spotlight

SPOTLIGHT: GINA BOSWELL, Chief Executive Officer & Director, Bath & Body Works

Gina Boswell is a business visionary, inspirational leader, and true Woman of Action who joined Bath & Body Works as Chief Executive Officer and Director in 2022. She is also, wonderfully, a fragrance lover. For this special edition of ACCORDS, she imparts a few secrets of her success, reflects on how important scent is for experiential and emotional impact (both in life and in commerce), and shares why she brought Bath & Body Works membership back to TFF.

What is your personal connection to fragrance?

Beyond dousing my teenage self with Love’s Baby Soft fragrance mist, my personal connection to fragrance started fairly early in my career, when I first fell in love with the beauty business. Fragrance was a fascinating category to me in part because it was a much more personal one–almost like the fragrance picked the person versus the other way around. Three decades ago, I started collecting the most beautifully crafted solid perfume compacts from Estée Lauder in iconic fragrances like Beautiful and Pleasures. Some were limited edition Swarovski encrusted gold pieces that, when opened, would unleash the most incredible scent. I’ve lots of fond memories of my two daughters who might have pulled apart their Barbie dolls or drawn on them (think weird Barbie) and yet they treated these compacts like the most fragile Faberge Eggs. We moved many times as a family and the first box they’d need to secure and open would be these fragrance compacts, carefully and proudly placing them on their vanity, as if to say, we’re in our new home now.

Fragrance has been so integral to Bath & Body Works’ success. Why do you think that scent connects so much with consumers?

At Bath & Body Works, we believe in the power of fragrance – fragrance is a deeply sensorial experience that moves beyond olfactory into something much more transportive. Smell is the most evocative of all the senses, and our customers seek fragrance to transform their moods, express their identity, and connect with others. Fragrance even has the potential to unlock special memories, create new ones and
unite people over a common bond.

You have brought Bath & Body Works membership back to TFF. As TFF has expanded its scope with so many programs for the community & consumers in the last 6 years—such as Fragrance Day, media and college student outreach (Scents for Success), online education, TFF Awards, etc—what are you most excited to engage in?

We’re glad to be back and I feel like we’re reconnecting at the right time, for the industry and for our brand. As we build on the strong foundation we have today as global leaders in fragrance, staying connected and involved with The Fragrance Foundation is key. TFF is a great connector to our industry with a wealth of experts who each share unique and future-focused insights. As we continue to innovate and extend our brand reach, we see TFF as an important voice to help educate and engage consumers while elevating the industry through professional development and recognition. We’re particularly excited about the potential in TFF’s Scents for Success program. Its focus on fostering the next generation of fragrance professionals and driving diversity and inclusion is so important to the future of our industry. We look forward to seeing how our experts can take part in educating and supporting new members in our fragrance community.

What are your goals going forward regarding Bath & Body Works and fragrance?

Bath & Body Works has an excellent track record of being a fragrance-first innovator and we continue to play to our strengths. We’re uniquely positioned to deliver newness to our customers along with their familiar favorites and can do it across two dozen product forms. You’ll continue to see us celebrate our core fragrances while expanding our portfolio. I’m eager to continue working with the team to elevate our brand and expand our reach to new categories with fragrance at the center. We’re excited about the success of our expanding Men’s Shop collection. It remains one of our fastest growing product lines as more men get connected to personal care routines and incorporate scent into their daily practice. What’s equally exciting is bringing customers a full spectrum fragrance experience. We’ve played an important part in our customers’ home fragrance journey, and we’re thrilled to add to the head-to-toe routine with fragrant hair care and laundry.

What are the chief tenets of good leadership?

People need to feel empowered and comfortable making decisions, whether they are small scale decisions or larger, more creative endeavors. None of us are as smart as all of us – that’s why, regardless of where I am, I focus on being collaborative and decisive while always encouraging my team to do the same.

What advice do you give to other women who strive to become CEOs of global brands?

Don’t second guess what you bring to the table. People found it amusing that I moved from cosmetics to cars (and then back). When I made the switch, at first, I was a bit unsure of myself as someone who could not even change a flat tire, but then I realized that the company was full of people who knew about cars and that was not the perspective they needed for the future. It’s also advice that goes beyond switching industries; expanding my professional portfolio, from finance to strategy to marketing to sales, was not only rewarding but also prepared me to lead a multi-billion-dollar company.

I’m thrilled to be back in the beauty industry but would encourage anyone – regardless of career stage – to get comfortable with taking risks, especially when you want to rise. We all must be willing to go there and embrace change, especially with how much change we’re seeing in our business and in society.

To what do you attribute your own success?

While it is tough to sum it up in one word, I can tell you what’s shaped my career: I like going where the heat is- stretching myself to learn and grow along the way. I was also blessed to have an incredible network of mentors/former bosses and supporters— legends like Leonard Lauder, Jeanette Wagner, and Paul Polman to name a few. Each of them took a chance on me and showed me how to navigate the business and accelerate my learning curve. Their extraordinary energy, passion, work ethic, and legacy are something I still think about often and I do my best to pay it forward. I think much of my success has come from building on iconic brands, shining a light on what makes them iconic, and then taking them to the next level. That’s what we’re doing at Bath & Body Works.

How does your beauty industry background enhance your role at Bath and Body Works?

The beauty business brings with it a constant drumbeat of innovation and change. In the time I’ve spent in the industry, I’ve had remarkable exposure to renowned brands which helped shape me into the leader I am today. I first caught the beauty and retail bug as a management consultant focused on driving shareholder value. I then officially joined my client and it was at that point that I really began to understand the beautiful business of beauty; that is, the overall attractiveness of the business fundamentals. Few industries have such a strong emotional connection with consumers that helps support the category’s resiliency (in good times and bad times), the opportunity for brand love, and customer loyalty, not to mention the favorable structural economics in margin and profitable growth.

My experience across four beauty businesses has exposed me to literally every channel and geography where beauty and personal care brands are sold. There are differences in the various go-to-market strategies across prestige, mass, direct, or e-commerce, and certainly cultural and regional variations, but the core of beauty, with its functional and emotive benefits, is similar, and frankly transportive.

Transportive is a word we use frequently at Bath & Body Works whether describing our wonderful fragranced products or our immersive store experiences. Having recently celebrated my one-year anniversary as CEO of Bath & Body Works, this chapter might just be the most exciting yet.

What are some ways that DEI initiatives such as #FragranceForwardTFF can make Bath & Body Works better both internally and for the consumer?

We know that diversity, equity, and inclusion make us stronger, and we strive to ensure everyone is included and has equitable access and opportunity. Something I’m proud to share is our commitment to developing the next generation of perfumers through the American Chemical Society Scholars Program. This program awards renewable scholarships to undergraduate students from historically underrepresented groups majoring in fields like chemistry and perfumery.

We’re in year two of our three-year partnership and so far, we’ve donated $200,000 to this important program. As a retailer who excels in storytelling, we’re also proud to showcase the diversity of our perfumers on our in-store material and on the product package itself. Leveraging our own channels to elevate and celebrate underrepresented perfumers is critical and sets an example for the next generation. We will continue to invest in DEI not only because it’s the right thing to do for each other, but because it’s the right thing to do for our business, our associates, and our communities.

Feb

SPOTLIGHT: CHRIS COLLINS ELECTED TO TFF BOARD

SPOTLIGHT: CHRIS COLLINS ELECTED TO TFF BOARD
Spotlight

SPOTLIGHT: CHRIS COLLINS ELECTED TO TFF BOARD

SPOTLIGHT: CHRIS COLLINS ELECTED TO TFF BOARD

Earlier this month, Chris Collins, CEO & Founder of The World of Chris Collins, was elected to The Fragrance Foundation Board of Directors and announced as the Chair of the groundbreaking new Entrepreneurial Committee, which will focus on independent brands and inclusivity within the fragrance community.

Collins launched his much-lauded The World of Chris Collins brand in 2018, creating a collection of beautifully crafted, luxurious fragrances steeped in evocative storytelling. His sophisticated vision and the unerring quality of his scents struck a chord with fragrance enthusiasts, and the brand went on to become the first black-owned fragrance line in Sephora. As a passionate and engaged member of TFF, Collins has actively participated in all aspects of #FragranceForwardTFF since its conception, in leadership roles of initiatives including TFF’s first DEI webinar, the Scents of Success program reaching colleges and universities, and the NYUL Catalyst Initiative focusing on career and talent pipeline development.

The new Entrepreneurial Committee will be launched initially with TFF members including Arquiste Parfumeur, Brown Girl Jane, Harlem Candle Co., House of Bō and The New Savant, in addition to The World of Chris Collins. The committee will focus on representing fragrance brands created between 2010 through 2020 that have scaled their businesses for rapid USA sales growth, achieved wide ranging consumer engagement, and are still led by the entrepreneurial founder.

To mark this exciting occasion, Collins shares his thoughts on how being a part of TFF has impacted the growth of his brand, why #FragranceForwardTFF has been so successful, and how he plans to lean the Entrepreneurial Committee into an even more richly diverse future.

What does joining the TFF Board as Director mean to you?

This is a monumental moment in fragrance. From being a black-owned brand to join as a member of The Fragrance Foundation, to now being on the Board of Directors is a huge honor. It’s showing how far the fragrance industry has come.

What is the mission of the Entrepreneurial Committee?

Chairing the newly founded entrepreneurial committee will probably be my important responsibility at TFF. This committee has been created to reflect and support the most important category in the fragrance industry: The independent fragrance brands.

How did your involvement with TFF help you develop The World of Chris Collins?

To know that I had the support of President Linda and the rest of the team at TFF was vital for the development of my brand. The knowledge, resources, and support of TFF has been there since I launched.

Why do you believe that TFF membership is so important for brands of all sizes and diverse backgrounds?

I’ve always felt that TFF membership was very important for the development of smaller more diverse brands, because it gives us the opportunity to be seen alongside the bigger more established fragrance brands. I believe the smaller independent brands are the engine that powers the fragrance industry.

What are some of the ways that you have seen #FragranceForwardTFF make an
impact so far?

Since its inception, the goal to make the fragrance industry more diverse and equitable is working. There are more diverse brands in the fragrance industry than ever before. I’m so proud to see how far the industry has come. When I first joined, I didn’t see any other black or brown owned brands. Now when I look around, I see many. We’ve come so far.

Jan

SPOTLIGHT: Debbi Hartley-Triesch, Nordstrom

SPOTLIGHT: Debbi Hartley-Triesch, Nordstrom
Spotlight

SPOTLIGHT: Debbi Hartley-Triesch, Nordstrom

SPOTLIGHT: Debbi Hartley-Triesch, Nordstrom

New Member of TFF Executive Committee

The first ACCORDS of 2024 kicks off with new TFF Executive Committee member Debbi Hartley-Triesch, who shares her insight into the world of fragrance retail. Debbi’s extraordinary career has taken her from Nordstrom beauty advisor more than 30 years ago to her current role as EVP and GMM for Beauty and Accessories. She is a true leader and fragrance devotee, and also serves as Chair of the TFF Consumer Engagement Committee. Here, she shares her valuable perspective and predictions for the future.

What did you learn from working in many different roles over the course of your 30+ year career with Nordstrom?

Nordstrom empowers us to do whatever it takes to create the best experience for our customers. We do this by making our decisions through the lens of our customer and keeping our core purpose top of mind: to help them look good and feel their best. By prioritizing their voice and needs – reading their letters, spending time in stores, hearing feedback from our teams – has helped me keep a customer-focused mindset in everything I do.

What aspects of your job do you find especially rewarding?

Retail is such a dynamic and always evolving industry which I find very invigorating. At Nordstrom, our culture of flexibility and adaptability to meet the ever-changing retail landscape through teamwork and open communications has been very rewarding to me. I enjoy the collaborative and inclusive team environment we have to create amazing customer experiences, the ability to partner with the world’s best brands to bring our product assortment to life, and the overall Nordstrom promise of delivering exceptional service.

What are your priorities as Chair of the TFF Consumer Engagement Committee?

Our top priority is to build strong customer relationships in the fragrance category by fostering a sense of community, while also encouraging loyalty and engagement through events like The International Fragrance Day and the Fragrance Foundation Consumer Awards, new launches, marketing, social media, sampling, and more. We want to help build an enduring customer bond by creating positive experiences and meaningful connections by leveraging The Fragrance Foundation as an industry platform and a strong commitment to meeting customer needs and expectations.

What do you personally love most about fragrance?

I love that fragrance can evoke memories, enhance your mood, and express individuality. I love the way a fragrance makes me feel! Every morning I choose my scent based on what I want to accomplish that day. If I have a big presentation or important meeting, I need a scent that gives me an extra boost of confidence, or if it’s a weekend away with my family I might choose a fragrance that is calming. Scents hold a powerful emotional connection for me. It’s the finishing touch of my outfit or my invisible accessory. Fragrance creates a positive atmosphere in my life, and I never leave home without it.

How do you predict people will be shopping for fragrance five years from now?

The fragrance business has evolved so much over the past few years, but what hasn’t changed is how a fragrance makes you feel. I think we will continue to see a rise in experiential in-store activations that offer a multisensory approach to choosing and understanding fragrances. I also think the industry might see advancements in customizable and unique fragrance formulas that provide customers with more tailored and bespoke options. Other potential shifts in fragrance could be around health and wellness integration within products, personalized scent recommendations through AI, and a growing focus on sustainable and eco-friendly options.

How is the mission of #FragranceForwardTFF impactful for consumers as well as companies?

FragranceForwardTFF is a very important pledge prioritizing diversity, equity, and inclusion. The impact of the fragrance industry goes beyond just social responsibility, it positively influences product development, fosters innovation, market reach and the overall customer experience. At Nordstrom, we’ve long believed that we’re all made better by the diversity that exists within our communities. Our values are centered on creating a place where every customer and employee is welcome, respected, appreciated, and able to be themselves.

Dec

SPOTLIGHT: TFF BOARD OF DIRECTORS ON THE POWER OF GRATITUDE

Spotlight

SPOTLIGHT: TFF BOARD OF DIRECTORS ON THE POWER OF GRATITUDE

What have you been most grateful for in 2023, both personally and professionally?

I’ve been fortunate to embark on a new career journey over the past year, taking on the position of Head of Givaudan Fine Fragrance North America that has positively impacted me on both a personal and professional level.

I’m deeply grateful to have had a strong support system of colleagues, clients, friends and family along every step of the journey.

How does taking a moment to reflect on what you are grateful for now help you define your path for the future?

Being grateful allows me to recognize the contribution my partners & teams have every day on the products we create and establishes an environment of trust. It allows us to take even more risks and be bolder in how we bring incrementality & newness through our craft to deliver value to our clients, the brands we work with and ultimately the end consumers.

How does fragrance help you experience or express gratitude?

Fragrance is a highly personal and emotional art where perfumers (or the creators) are completely vulnerable in their craft, putting themselves on total display. The act of releasing a fragrance out into the world is something deeply meaningful. For this reason, it’s my go-to gift when expressing gratitude to my friends and loved ones.

What have you been most grateful for in 2023, both personally and professionally?

Personally, I am grateful for the love and overall health and happiness of my family. Professionally I am so grateful for my amazing team. This group of powerful professionals always sees what is possible and has committed to working with and for each other in order to meet our customers wherever they are. This team is not just smart and dynamic, they are kind and caring and define the true meaning of teamwork!

How does taking a moment to reflect on what you are grateful for now help you define your path for the future?

This reflection reaffirms for me that people are the most important part of the organization—having the right people in the right jobs is only part of the equation. Empowering them, providing opportunities to learn and grow, and creating consistent room for open honest conversations helps to ignite passion and inspire creativity and happiness. Happy teams are the most productive teams.

How does fragrance help you experience or express gratitude?

Fragrance is all about emotion, memories and joy! I am grateful every day to work in a passion filled industry.

What have you been most grateful for in 2023, both personally and professionally?

As I reflect on this past year, I’m deeply humbled, grateful and proud of Ulta Beauty’s The Joy Project – a company-wide, multi-year initiative we introduced in September to help people experience more joy in their lives. With beauty and most importantly, scent, being so closely connected to emotion and self-care, it has been such an honor to be part of a movement that helps our guests silence their inner critic and embrace their most authentic selves through their beauty routines. I am proud and grateful to not only partner with incredible brands every day, but to also celebrate the role beauty plays in spreading more joy and self-expression in our world.

What have you been most grateful for in 2023, both personally and professionally?

In 2023, I am grateful once again for being part of such an amazing Team at IPLB. Building success as a team is the most rewarding experience. 2023 was definitely another remarkable year from that standpoint.

How does taking a moment to reflect on what you are grateful for now help you define your path for the future?

It keeps you alert on the ‘why’. Why are we dedicated to a common goal: it is for the fun, the thrill, and the achievement. A subtle secret recipe for each organization. Never lose that recipe to build the future.

How does fragrance help you experience or express gratitude?

Fragrance is the perfect balance of in surface and in-depth expression. It creates a dialog, echoes personal memories, and delivers the unexpected. It is a bridge from the past, the present and the future. From a volatile whimsical and primal state of being it creates a powerful personal story. It celebrates oneself and/or the person you are gifting with one of the most sensorial experiences. A very authentic expression of gratitude.

What have you been most grateful for in 2023, both personally and professionally?

As I reflect on this year, there is so much I’m grateful for! I’m grateful for my husband, my kids, and our dogs, who are all happy and healthy. Professionally, I’m grateful to be surrounded by such a passionate team of people that bring positivity, collaboration, and hard work to everything they do.

How does taking a moment to reflect on what you are grateful for now help you define your path for the future?

It’s important for me to take these moments to reflect because life can get so busy, but reflection allows me to stop and thank the people around me and enter the next year having learned the lessons of the last year.

How does fragrance help you experience or express gratitude?

Fragrances also help me pause and reflect on the moments I’m grateful for. For me, fragrances are connected to memories and people, and smelling them again allows me to stop, reflect and feel grateful for those memories and people again.

What have you been most grateful for in 2023, both personally and professionally?

I am grateful for friends and family and honestly my colleagues. I find that over 30+ years in this industry, I have been able to connect with some fabulous colleagues that have been incredibly supportive and help me realize some of my dreams.

How does taking a moment to reflect on what you are grateful for now help you define your path for the future?

I think realizing how wonderful and supportive colleagues in my industry are has inspired me to mentor and support not only my colleagues but new talent coming in. I think we are so lucky to be part of this industry.

How does fragrance help you experience or express gratitude?

Actually fragrance is one of my favorite gifts during the holiday season. Fragrance helps uplift our spirits, dream of new places and experiences and elevate our well being.

What have you been most grateful for in 2023, both personally and professionally?

In 2023, both professionally and personally, I have been immensely grateful for the many opportunities that unfolded and the growth that ensued. I joined the Board of Directors for TFF this year and I’m thankful for the meaningful connections and collaborative spirit I have found with other industry peers. It has expanded my skillset and allowed me to dive deeper into the world of fragrance. On a personal note, whether it is the unwavering support of family or bonds forged with friends, these connections have made me realize how truly lucky I am to have amazing people in my life.

How does taking a moment to reflect on what you are grateful for now help you define your path for the future?

By reflecting on what I’m grateful for, I’m able to gain a deeper understanding of what truly matters to me. It allows me to then have a solid foundation for setting meaningful goals and make decisions aligned with my aspirations. Gratitude acts as a guiding force, shaping a future path that is not only purposeful but also rooted in the values and experiences that bring me the most fulfillment.

How does fragrance help you experience or express gratitude?

A familiar scent has the remarkable ability to evoke memories and emotions, grounding me in moments of joy or connection. By associating a particular fragrance with positive experiences, it becomes a sensory trigger for gratitude, allowing me to relive and appreciate those moments. Additionally, sharing fragrances through gifts or using them to create a comforting atmosphere provides a thoughtful and expressive way to convey gratitude to others.

What have you been most grateful for in 2023, both personally and professionally?

I’m immensely grateful for my family’s well-being. Their support has been invaluable. The success of the Parlux business, fueled by the significant growth of brands like Billie Eilish Fragrances and Paris Hilton Fragrances, has been a significant source of professional gratitude. I’m thankful for the collaborative efforts of my teams and our business partners that have contributed to our achievements.

How does taking a moment to reflect on what you are grateful for now help you define your path for the future?

Gratitude allows me to acknowledge the strengths and successes that have brought me to this point. It’s a reminder of the resilience and dedication that underlie these achievements, guiding my decisions and aspirations.

Recognizing the value of partnerships, team efforts, and the impact of successful brand launches helps shape a path that emphasizes collaboration, innovation, and continued growth. It encourages a forward-looking approach rooted in gratitude for past accomplishments. This extends to our expansion into scent-adjacent categories, which presents an opportunity to explore new territories while staying true to our ethos and values.

How does fragrance help you experience or express gratitude?

Fragrance has a unique ability to evoke memories and emotions. Certain scents carry personal significance, triggering memories of special moments or individuals. This aspect of fragrance allows for a tangible expression of gratitude, creating connections to cherished memories and experiences.

In a broader sense, fragrance can serve as a form of self-care and mindfulness. Taking a moment to appreciate and enjoy a favorite scent can promote a sense of gratitude for the simple pleasures in life and elevate one’s mood, fostering a positive mindset.

What have you been most grateful for in 2023, both personally and professionally?

The incredible success of our wonderful clients! It’s been another year of unprecedented growth all around– we’re seeing start-ups turn into global powerhouses, the legitimate return of celebrity, existing clients expand into unexpected categories and more. And to be a part of that is incredibly exciting, always fun, and makes me feel both lucky and of course immensely grateful. On a personal level, I appreciate that I’ve accepted how a consistent rhythm in living & working is no longer possible and not necessarily a bad thing.

How does taking a moment to reflect on what you are grateful for now help you define your path for the future?

Pausing and considering what the work & effort all means is essential, whether that’s through simple contemplation or an overt celebration – does it pay off, is it worth it? And yes, it always does, and the ongoing successes inspire us all to keep moving forward and working hard to find new reasons to celebrate.

How does fragrance help you experience or express gratitude?

Fragrance has always been my escape, never failing to transport and distract and always brings me unadulterated, pure joy. If it can deliver on all this for me, I trust it does the same for others and so expressing gratitude comes by way of gifting fragrance, of course.

Nov

SPOTLIGHT: SCENTS OF SUCCESS: THE CITY COLLEGE OF NEW YORK

SPOTLIGHT: SCENTS OF SUCCESS: THE CITY COLLEGE OF NEW YORK
Spotlight

SPOTLIGHT: SCENTS OF SUCCESS: THE CITY COLLEGE OF NEW YORK

SPOTLIGHT: SCENTS OF SUCCESS: THE CITY COLLEGE OF NEW YORK

Scents of Success is one of the most important and impactful DEI initiatives for #FragranceForwardTFF, sharing guidance and information about careers in fragrance with students at universities across the country through lively panel discussions and workshops. At the return for its 2nd Scents of Success event in October, TFF and The City College of New York welcomed an accomplished duo of L’Oréal Groupe team members (both of whom are also TFF Notables) to talk about their experiences, challenges, and accomplishments with students. Led by Professor Lynne Scott Jackson, Distinguished Lecturer – Ad/PR Program Director of Internships, Industry Relations & Professional Development Media & Communication Arts Program, CCNY, the inspirational duo – Solange Silva, Director of Marketing Lancôme Fragrances and Tripta Holtz, Senior Fragrance Evaluator L’Oréal—gave an in-depth look at L’Oréal’s brands and career opportunities, while also sharing their personal stories.

For this month’s Accords, the participants reflect on what made the event especially meaningful.

What do you think was most valuable about the Scents of Success workshop/ Initiative?

TFF Scents of Success helps students understand how they can be part of the vast fragrance industry. It’s as simple as a class visit, with TFF Members sharing insider experiences that give students “a day in the life of” knowledge about how their skills and interests might apply to the fragrance industry.

Guest speakers provide an important window for CCNY students, helping them Access Excellence, aligned with the CCNY mission. Our students are eager to ask questions and learn about the fragrance industry and how execs have transitioned through different roles that led them to a career in the fragrance industry. The Ad/PR Program applauds TFF & TFF members who are willing to give their time, talent and attention to our students. Once they are turned on to what they can do in the fragrance industry, they’re hooked! We can always count on TFF – Scents of Success to value the essence of our students’ education as they transition to the work world.

This exemplifies the aura of a meaningful partnership, rooted in a willingness to help students build successful careers. We respect and value TFF’s commitment.

In what ways do you think it piqued the interest and inspired CCNY students?

From observing and contributing, students refine skills learned in the classroom and begin to understand how they might fit in the fragrance industry. Nothing can replace 1×1 interactions with Manhattan-NYC, national and fragrance industry executives—opening our students’ minds and hearts to not only what is possible—but what they CAN achieve with persistence, perseverance and resilience.

The opportunity to informally chat with execs from leading L’Oréal brands and other TFF members is transformative. Often, students believe their experience won’t translate to what iconic companies need in their day-to-day operations. While our students are savvy, contemporary New Yorkers or international students, they’re still 20-something college students who are at the start of their careers. This includes the need for a real world, crash course introduction to the hyper-competitive, “heady” world of marketing, fragrance development and multinational businesses in the USA’s largest city.

Scents of Success provides exposure to careers in the fragrance industry and beyond realizing there are a wide range of careers in the fragrance industry that might utilize their skills

What were the students most keen to learn about?

The individual journeys and career growth of executives 5 – 10 – 15 years out of college as well as understanding that it is doable as evidenced by CCNY Alum Erika Cruz-Vasquez’s class of 2023 ascent as an Events Coordinator, LVMH Fragrance Brands.

What did you most enjoy about participating in Scents of Success?

I loved seeing their excitement in discovering that working in the fragrance industry is a possibility for them and their eagerness to learn more about it.

What do you think inspired the students most about your career path?

I hope they were able to see that there is a place for diversity in this industry with me being a foreign woman, with an accent, from a Latin American country. I also believe they could relate to the fact that I was exposed to the possibility of working in the fragrance industry around their age and like many of them I was also working full time while attending college.

What were some of your own takeaways from the CCNY event? 

I came back from the CCNY event so refreshed, it was a wonderful reminder of how exceptional our industry is and a personal reminder of how special it is to be part of it.

What did you most enjoy about participating in Scents of Success?

Solange and I got the unique opportunity to speak with a room full of CCNY students at the Scents of Success event series. We shared with them our identity maps and career paths and talked about the key stakeholders in product development at L’Oreal. We also shared advice on how they could put their best foot forward while applying for such roles and what to expect when they get in. I really enjoyed the Q&A that followed and was fueled by their engagement and active participation. We could have easily made a day of it! Having never had such an opportunity as a student myself, it was most important and rewarding for me to step into that role for the next generation of professionals.

What details about your life and career experiences do you think most resonated with students?

As with most people in our industry, my career path has been quite unique. While our individual journeys are unique, the lessons we learn tend to be the same. I actively sought out this industry when I was in high school. However, I didn’t know anyone in it. Getting my foot in the door was the biggest challenge for me, but I didn’t give up. I have also had my fair share of rejection through the years and have had to advocate for myself at every stage of my life and career. Fighting for what I truly believe in and not giving up are some virtues that truly make me, me. I believe that similar life lessons also resonated with the students we met at CCNY. They all seemed driven by determination and passion, and I believe those are necessary traits to thrive in our industry.

What were some of your own takeaways from the CCNY event?

It was most inspiring to meet the CCNY students who are interested in a career in beauty and fragrance. Our industry is lucky to have so much diverse talent to choose from. The next generation is brimming with potential! I wish the best to every one of them. I am so excited to see them in the industry and to work alongside such brilliant and curious minds in the years to come.

Jun

SPOTLIGHT: NICOLAS HIERONIMUS – HALL OF FAME

SPOTLIGHT: NICOLAS HIERONIMUS – HALL OF FAME
Spotlight

SPOTLIGHT: NICOLAS HIERONIMUS – HALL OF FAME

SPOTLIGHT: NICOLAS HIERONIMUS – HALL OF FAME

At the 2023 Fragrance Foundation Awards on June 15th, The Fragrance Foundation honored Nicolas Hieronimus, L’Oréal’s CEO, with its prestigious Hall of Fame Award. A major player in the fragrance industry for more than a decade—and the 6th CEO of the L’Oréal Groupe in its 113-year history—Hieronimus’s accomplishments cannot be understated.

Beginning in 2011 as President of the L’Oréal Luxe Division, Hieronimus’ unique vision paved the way for L’Oréal to become the world’s fine fragrance leader. Iconic fragrances such as Lancôme’s La Vie Est Belle, Yves Saint Laurent’s Black Opium and Libre, and Si by Armani were introduced with great success under his leadership, and his forward-looking focus on sustainability and technology ensures that L’Oréal will continue to thrive and inspire into the future.

How does it feel to be honored with the TFF Hall of Fame award?

I am personally very honored to receive this prestigious award from The Fragrance Foundation. Fragrance is a very important pillar of our French heritage and L’Oréal has an important role to play as the world leader in fine fragrance.

I humbly believe this award is also a collective recognition of the passion, dedication, and fragrance know-how of our teams, it’s a great tribute to all the fragrance teams at L’Oréal.

What have been the most impactful actions you’ve taken that have resulted in L’Oreal becoming so successful in fragrance?

I chose to bet on 3 important elements: quality, creativity, and experts’ collaboration. I empowered the team to over-invest in the quality of ingredients and concentration. This was also true for bottle designs. I pushed for creativity and uniqueness in all elements of the mix including naming and advertising. A fragrance, even a blockbuster, needs to create emotions and be memorable. It cannot be mainstream. And this could only be achieved with a unique collaboration of all our in-house experts and our external partners. I am referring to our dedicated in-house fragrance team, who orchestrates all our fragrance creations in partnership with the greatest fine fragrance houses, our marketing creative minds, and our in-house industrial teams partnering with the greater glass manufacturers. A magnificent orchestra.

Over the past decade or so we have built an unparalleled portfolio of complementary and aspirational luxury fragrances. I’m very proud to see our iconic launches, like La Vie Est Belle, Black Opium, Si or Libre are such incredible success stories.

What are some of the ways that L’Oreal is leading the fragrance category into the future?

As a leader, L’Oréal has always had a strong ambition to lead the future of fragrance, which like the rest of the beauty industry, is increasingly being driven by sustainability and technology.

We’ve also been exploring the power of cutting-edge technology to enhance the fragrance experience for customers. For example, with Scent Station by Yves Saint Laurent Beauté, which helps customers find their perfect fragrance by analyzing their emotional olfactory profiles.

Why do you think that fragrance is so important in the beauty world as a whole?

Fragrance plays such an important role in fostering individual wellbeing and contributing positively to society and culture.

Throughout history fragrance has had the power to stimulate our senses, our memories and our emotions and it can be linked also to self-confidence and mental wellness. We’re seeing today, post pandemic, that fragrance is perhaps more relevant than ever, because it helps us connect with ourselves and with others.

What is your personal connection with fragrance?

I have a deep love for fragrances – for me, like music, creating a great fragrance is more than just choosing the right combination of notes, or accords. It amazes me how different notes can be combined, like a symphony, to create harmonies that are original, memorable and have the ability to connect with people.

Given the nature of my role, I’m constantly trying new and different fragrances. Yet, I have to admit that I’ve a soft spot for Armani Privé’s Cyprès Pantelleria and the new YSL masculine fragrance to be launched next fall…

How do you personally and professionally stand for Diversity, Equity, and Inclusion?

This is a topic that is very close to my heart. A more inclusive world is also a fairer, more empathic world. A world that is open to more perspectives is awash with creativity. As a leader, I’ve seen first-hand that diverse teams with a range of different perspectives create more interesting products.

But it’s more than just the composition of our teams, we need to ensure that DE&I is reflected in everything we do – from product development through to representation in advertising. That way we can satisfy all beauty needs and desires in their infinite diversity and deliver ‘beauty for each’.

What do you think is the most exciting thing about perfume right now, and what do you predict in the coming years?

I’ve been fascinated to see the rapid regrowth of perfume post-pandemic – it’s a real testament to the social nature of the fragrance category. We can now see fragrance playing an increasing role in boosting both well-being and self-indulgence.

As we look towards the future, I believe that innovation will complement the traditional creative process. Advances in technology such as AI will help us boost creativity, invent new ingredient combinations, build new fragrance experiences in store, and capture new consumers outside of the traditional channels.

I look forward to some exciting times ahead!

May

SPOTLIGHT: VERA WANG – THE TRAILBLAZER

SPOTLIGHT: VERA WANG – THE TRAILBLAZER
Spotlight

SPOTLIGHT: VERA WANG – THE TRAILBLAZER

SPOTLIGHT: VERA WANG – THE TRAILBLAZER

Vera Wang’s impact on American fashion cannot be understated. A former figure skater and Vogue editor, she revolutionized and modernized bridalwear when she opened her first boutique in 1990—and she has since brought her unerring good taste to everything from eyewear to tableware, bedding to jewelry, even to vodka. She has also been prolific in the world of perfume: her beloved fragrances—nearly 30 of which have launched since the first, Vera Wang, debuted in 2002—transcend the Big Day to become lifetime signature scents. Here, the iconic designer, who was recently awarded the National Medal of Arts by President Biden, reflects on her surpassingly successful career, and shares why she believes that perfume is the ultimate accessory.

What did your experience as a skater and early career as an editor bring to your sensibility as a designer?

Skating gave me a physical ability that’s quite rare in the fashion world. And before I ever went into fashion, I was already involved in fashion, because skating is probably the only sport in which your performance involves how you look, how you dress, what the choreography is, and what the music is. That’s not so different from putting together a fashion show.

As a fashion editor, I was exposed to more fashion in one run through at Vogue than most people see in a lifetime. You’re sitting there for eight hours, and there’s clothing from all over the world. It’s tried on, discussed, evaluated. Is it good enough for the magazine? Is it something that’s going to create a story? Is there a trend? Fashion, for me, is so much about line. It’s about the body. Lyricism, sensuality. I’m so connected to my own body because of my history. Every designer brings something from their life to their work. I brought 22 years of using my body for expression, and using my mind.

What do you think it was about your early wedding dress designs that struck such a chord with people?

I was the girl who was never getting married. I got engaged at the ripe old age of 38 and three quarters. We didn’t even have time to arrange a wedding, we were both so busy working. And when I went wedding dress shopping… well, you can imagine. I didn’t intend to wear a traditional wedding gown, which, at that time, was basically a uniform, with all kinds of frilly things and leg of mutton sleeves. I just couldn’t relate to any of it, and most of the other women getting engaged were 15 years younger than me. So I ended up designing something and having it made. That’s how it all started. I realized there was an opportunity to bring an editorial eye, and a real fashion sensibility, to bridal.

You recently received a National Medal of Arts from President Biden. How did it feel to be recognized with such an honor?

The United States has been so prolific in its contribution to all the arts and humanities, and to sports, it’s incredible. And when you think of getting a medal from the President, for the arts, it’s a bit surreal, I thought of all the other people that should have gotten it instead of me. So many American fashion designers have made such great contributions to making American style so influential. I’ll cite two of my friends: Calvin Klein, and Ralph Lauren, my ex-boss. They exported American culture to the world. What’s even more ridiculous is that I was the first one to get an award for fashion, because I presume fashion had never been considered an art.

But have you ever tried to dress a woman’s body, a real, live woman? Have you ever tried to change her life or envision her in a different way? If that’s not an art form, I don’t know what is. I am really proud that I was awarded this medal for that reason, because my whole life has been devoted to, hopefully, making women feel comfortable and not intimidated by fashion.

How has your Chinese American heritage enriched your life and work?

I grew up having to be a blend of cultures. Chinese families have a very distinct culture. It’s based on respect for elders, on discipline, hard work, tenacity, humility, and being grateful for opportunities. You don’t forget that kind of upbringing. And you do bring that along with you, throughout your life. I felt very grateful to have gotten the job at Vogue. And grateful to have gotten a job at Ralph. And grateful for having had the opportunity to create my own company, and to have had people understand what I was trying to do.

What do you love most about fragrance?

First of all, it conjures up memories. There’s a sensuality of fragrance that you feel, and you experience, but so do people around you. It’s a way to communicate. It’s about mood and individuality, and self-expression. In a way, fragrance is the ultimate accessory. And I think that it’s sexy. I remember whenever I used to work really late, and when I had a dinner date or something, I would just put on a bit of fragrance. Some women do lipstick, but for me it was always fragrance. I would just put a bit behind my ears, and I would transition from a frantic workday to feeling feminine, and ready to go out.

What role does it play in your daily life?

It’s an every day, every way type of thing for me. I always put something on in the morning. And when I’m going out at night, I always remember to spritz myself, because it puts me in a different place. That’s what’s so amazing about fragrance. It can do that for you, just like music can.

There are friends of mine who have their scent. And there are friends of mine who like to explore. I think fragrance has evolved. The new generations are a bit more adventurous, and they like to find new things. There’s more flexibility. But it’s also their lifestyle and seasonality, the occasion. Lots of girls like lighter in summer. Many other things start to enter into their choices of scents, I think, from what I have experienced with all the women around me.

What differentiates a bridal fragrance from any other scent?

The enormity of the event. It takes on so much emotion on your wedding day. It takes on a very different symbolism. God knows, I’ve attended enough weddings, and done enough weddings. I don’t know how many thousand I’ve done in 34 years, but I do know that scent plays such a significant role because it’s something that you’ll remember, probably, forever. It immediately conjures up where you were, what you were doing, how you felt. And hopefully, those are wonderful memories.

What is your process when you’re working with perfumes and fragrance?

It’s always different. I’ve done a lot of fragrances. When the first Vera Wang fragrance came out it was a stronger fragrance than what was popular at the time. But I had been brought up and raised in the French fragrance tradition, so I felt that it was more authentic for me to do a fragrance that was a bit stronger. I remember working on it was such an education. It was smelling different trials, testing, having the coffee beans there, spraying it all over your body, your wrist, your finger, your elbow, your arm, your neck. It was a labor of love.

And every perfumer works differently. Of course, I had my own story that was from my past, and from my youth, and from my education. But starting with that first fragrance, I began to learn about top notes, dry downs. I’m always learning. And certainly, fashion changes in fragrance as well. Sometimes women don’t want musky or heavy, they want something very light or they want unisex. Things evolve. That’s what makes it so challenging, but it also gives you a chance to be creative.

Among your Vera Wang fragrances, what’s your favorite?

It’s like asking which is your favorite child! I really did love my first one. And Princess came out of a personal story. I was driving my daughters around West Palm Beach, and they had all their friends with them. I had about five girls in the back seat. I think they must have been eight to 10 years of age. And I’m thinking, at the same time, of a new fragrance concept. And I said, “What do you think about ‘Princess?'” And they started screaming in the car. Because obviously, they all wanted to be Disney princesses. They all wanted to wear crowns. And so we got Vera Wang Princess. It was never meant to be about royalty, per se. It was such a bigger concept. There is no limitation to what the word “Princess” can be. Rock Princess, the next one, was inspired by the movie Almost Famous, and the love of music in this country, young people, garage bands, flannel shirts, guys on skateboards, suburbia. And every single Princess that followed… from Princess Night, about going clubbing, to Preppy Princess, which was about girls in kilt skirts and blazers, like Gossip Girl… was different but touched on something in popular culture.

And now we have Rock Princess 2023.

Yes, a relaunch of Rock. It’s a very different time now. Guys aren’t all running around in flannel shirts on skateboards. There are cell phones, there’s Coachella. I felt it’s got to be much more about the influence of rappers, the star power of the Beyonces and Rihannas of this world. It’s really about being cool, being glamorous, the love of makeup and nails and glitz, and all these things that did not exist 20 years ago. I said, “If we’re going to bring Rock back, it’s got to be a different Rock.”

What are your plans for future scents?

We have another scent in the pipeline. It is not part of the Princess family, and I think it’s incredibly exciting. It has a different price point. It’s higher, with more essential oils. It’s got its place, I think, with the brand, because we really span from accessible to haute couture. So I think that it’s the right time for this to happen. I can’t say any more yet… but it’s coming.

How do you support the Fragrance Foundation’s DEI initiative, #FragranceForwardTFF?

First of all, I think that Linda Levy has done an insane job. I have to give her kudos. She has been nothing but supportive of me, and a very good advisor, as she is to all, in this business. Anything that we can do as a brand, anything I can do as a designer, and a woman, and someone has been lucky enough to work in the fragrance industry—we’re going to do whatever we can to be supportive of Linda and the Fragrance Foundation’s work. Linda is just unstoppable. I say that in the most complimentary way. It was not just a position for her, it’s a calling. And I think every fragrance firm would agree. She has gained enormous respect from the entire industry, because she is someone who believes so passionately in this industry and what can be done to make it better. It’s refreshing. And it’s encouraging, and it’s exciting.

Apr

SPOTLIGHT: INDIE FRAGRANCE OF THE YEAR FINALISTS

SPOTLIGHT: INDIE FRAGRANCE OF THE YEAR FINALISTS
Spotlight

SPOTLIGHT: INDIE FRAGRANCE OF THE YEAR FINALISTS

SPOTLIGHT: INDIE FRAGRANCE OF THE YEAR FINALISTS

On April 5th, TFF celebrated the big reveal of 2023 Award Finalists at a festive lunch at Cipriani 42nd Street, hosted by TFF President Linda G. Levy and Author and TV Personality on Spectrum News NY1, Cheryl Wills. Wills effused about her love of fragrance and the role it plays in her life, and a special moment was reserved to present her inspirational book, Emma, which was given to attendees at the event’s close. Among the many big announcements of the day—Anne Flipo will be receiving the Lifetime Achievement Award at the June Awards ceremony. Previously announced, Nicolas Hieronimous, L’Oréal CEO, will be honored with the Hall of Fame Award. At the luncheon, the Finalists in 19 categories were named, as were the winners in 5 categories. Here, we spotlight Four of the Indie Fragrance of the Year Finalists, intriguing and expressive perfumes that embody the limitless creativity and passion that smaller brands bring to the world of scent.

What does it mean for you to be nominated for the TFF Indie Fragrance of the Year Award?

It is an honor to be nominated, especially among so many other deserving and innovative fragrance brands in the Indie category. We are excited Ink has resonated with so many, just like the art of tattooing this fragrance was inspired by.

What is the philosophy/guiding principle behind Akro as a brand?

Akro began when founder Anaïs Cresp was living in London. She became enraptured by the scents around her; by the flower stalls, coffee houses, charcoal grills, by the whiskey and leather of the grand old Irish pubs and the inescapable haze of weed in the air.

After a long, lost summer of indulging in everything the city had to offer, Anaïs hit on an idea; that these distinctive aromas could be bottled and turned into fragrances. Anaïs turned to her father, Master Perfumer Olivier Cresp at Firmenich, and together they began to share ideas, stories and eventually scents. Soon enough, Akro was born.

What do you believe makes Ink particularly special?

Everyone remembers their first tattoo; the fear, the sensation, the adrenaline rush, the futile attempts to hide it from your parents…

For those who’ve fallen under the spell of this ancient art, it’s much more than a bit of body decoration; it’s a reminder of a time, a place – a fleeting moment that becomes a permanent memento. In many ways, a good fragrance works similarly – something you carry on your skin, to remind you of who you were at a moment in time. At Akro, we’ve always been fascinated by the parallels between tattoos and perfumery, which is why we’ve created Ink.

What does it mean for you to be nominated for the TFF Indie Fragrance of the Year Award?

It is a great pleasure and an honor, all the team involved here is giving its best, so it’s a great reward for us to be recognized again this year.

What was the inspiration behind Santal Calling?

With French perfumer Antoine Maisondieu at Givaudan, we tried to translate our fascination for this precious and almost mystical note.

How to mix contemporary Parisian inspirations with this iconic ingredient to create a bright and soothing scent that leads to an ultimate addiction.

How do you want people to feel when they smell it?

I don’t know if all the addictions are comfortable, but this is what we wanted to create: an ultimate skin fragrance, urban, protective, reinsuring but also very sensual and totally mesmerizing. We want them to feel ultimately comfortable with it, we want people to be addicted to the notes.

What does it mean for you to be nominated for the TFF Indie Fragrance of the Year Award?

Matiere Premiere is still very new to North America, so it is a thrill and privilege to have our newest scent, Crystal Saffron, recognized in this way. We are excited to be included and congratulate all the nominees in the indie category and beyond.

What is the philosophy/guiding principle behind Matiere Premiere?

Our mission is in our name, MATIERE PREMIERE is the French for raw material. The best natural ingredients are selected from around the world, favoring ethical and organic channels. MATIERE PREMIERE perfumes contain between 85% and 92% natural ingredients, and they are vegan and phthalate free.

Aurélien Guichard, Founder and Perfumer at Takasago, also produces the house’s own roses and tuberoses at an organic farm in the Grasse region of France.

What inspired Crystal Saffron?

“I wanted to create a fragrance built around an overdose of natural Saffron, like never before.” – Aurélien Guichard, Founder and Perfumer of the House

Saffron Oil Greece is the main and extremely precious ingredient of Crystal Saffron. It is obtained from the dried stigmas of hundreds of thousands of crocus flowers, grown under the unique sun and light of Greece in the Kozani region, and is considered to be the most qualitative saffron in the world.

What does it mean for you to be nominated for the TFF Indie Fragrance of the Year Award?

It is a great honor to be nominated. I’ve been wearing Le Gris for years before bringing it to market and it’s fulfilling to see it received by the community with the same enthusiasm I feel for it.

What do you believe makes Le Gris particularly special?

Pascal Gaurin at IFF is a brilliant perfumer, and with Le Gris, he has managed to make something so complex and distinguishable; There’s a single-pointedness I find really addicting in it. It lifts me up.

What is its place in the Taffin collection as a whole?

It’s a widely appealing scent. The freshness is attractive to many, and the woods and bergamot notes connect with those who prefer stronger scents. It’s well rounded both olfactively and in terms of who is drawn to it.

Mar

SPOTLIGHT: INSPIRING WOMEN LEADERS

SPOTLIGHT: INSPIRING WOMEN LEADERS
Spotlight

SPOTLIGHT: INSPIRING WOMEN LEADERS

SPOTLIGHT: INSPIRING WOMEN LEADERS

March brings us the joy of Fragrance Day, and it is also International Women’s History Month. To celebrate this important recognition of women’s contribution across all fields, and in keeping with #FragranceForwardTFF, TFF President Linda G. Levy spoke to two very inspiring leaders in the fragrance industry: Sabrya Meflah, President, Fine Fragrance IFF, and Tricia Butler, President, Givenchy and Kenzo, North America LVMH. In video segments that made their debut as part of TFF’s Fragrance Day Virtual Event on March 21st, Levy joined Meflah and Butler to discuss their career trajectories, accomplishments, and goals for the future. For this month’s ACCORDS, they take the time to reflect upon team building, mentorship, and the future of women in the fragrance industry (spoiler alert: it smells bright!).

You have been at IFF for 27 years in different roles. What are the biggest changes you’ve seen in the company and industry?

When I started at IFF, I was impressed to see so many empowered women who were making the industry: Mrs Lauder first and foremost, and in Europe women like Vera Strubi, Chantal Roos, Patricia Turcq Paquelier… These women deeply transformed the perfume industry. On the fragrance creation side, while the industry was mostly made up of male perfumers, IFF had a very different position from that of its competitors: perfumers like Josephine Catapano had shaped the American perfume industry, working with Mrs Lauder to create Youth Dew. Sophia Grojsman had created some of the blockbusters of the 80’s and 90’s, from Beautiful and Trésor to Eternity and Paris, paving the way for a new generation of empowered female perfumers who then joined our ranks as I started into IFF.  

These young female perfumers are now master perfumers, VP perfumers, and continue to be a role model for the next generation. We also have a strong corporate commitment, heralded by Franc Clyburn, IFF CEO: by 2030, 50% of our senior executives across IFF will be women. 

How do you foster an environment with your team so that they feel that anything is possible?

This is how I was brought up, by a mother who taught me that indeed, anything is possible, if you will it. That is my almost obsessional message to my team: if you will it, if you really will it, it is in your hands to make it happen. And I trust them completely, to make anything happen. 

What challenges do you think that women in the fragrance industry specifically face?

I don’t see specific challenges relating to our industry for women. I believe this is an industry where they have been empowered for a while now. However, there is still a glass ceiling, when I look at the small number of female CEOs. 

The beauty industry seems to be a very fertile ground when it comes to equality and diversity, if only because it is dedicated to beauty, men as much as women. It is a rallying industry and not a dividing one. Fragrance knows no borders, no race, no gender: its inclusive powers are limitless. 

Fragrance creation mirrors society, its evolution, much faster than many other industries: so let’s embrace its full diversity!

How would you describe your leadership style?

I believe everyone on our team is there because they add value and their voice matters. Communication – open, honest, thoughtful and kind, is critical and necessary to get the best out of everyone. Leadership and ownership from every chair builds a sense of belonging and commitment to the brand and to the team at large. We have been working hard to remove the standard hierarchical approach so often found in office settings in order to help us be nimble and develop skills and strategic thought processes at every level. Trust is critical and no one wins alone. I believe success is a team sport.

How do you help people find their voice and feel empowered in your team?

The short answer is you have to level the playing field. Actually accomplishing this though, really takes a lot of effort and requires the whole team to be on board in order for the forum to be a true “safe” space for EVERYONE. For me this goes back to building a culture of honest communication and feedback, in real time, on the spot. We encourage everyone on the team to have conversations with the teammate that is the subject matter expert (or can solve or remove the roadblock), this means ideas, concerns and even tough conversations. We created a Call to Courage, together as a group – we have it printed and shared it with everyone. We committed to: Leading ourselves and others with empathy, curiosity and from a place of learning (not judging). We agreed that we would have tough conversations (or provide feedback), in real time with Kindness and Clarity. And we committed to consistent collaborations and communication in order to foster a Culture of Trust. We are a work in progress but have all identified accountability partners to keep us focused and honest with ourselves as well as the others.

What is your advice for women who are embarking on careers in the fragrance industry?

I think that the path for everyone may look a little bit different but first, you need to have real clarity of what is important to you – the values that light you up and find a company/team that is similar in those focuses. This is the single best way to guarantee you look forward to getting up in the morning and going to work. Then I would say identify 1-2 people that you want to learn from and ask them to be a mentor (I believe peer mentorship is as important as having someone in that Sponsorship role) and spend scheduled quality time with them. I believe we are incredibly lucky to be in this industry, for the fact that the majority of the leaders want to share, want to build for the future and truly believe in investing in talent!

Feb

SPOTLIGHT: NEW YORK URBAN LEAGUE: TFF CATALYST AWARD

SPOTLIGHT: NEW YORK URBAN LEAGUE: TFF CATALYST AWARD NEW YORK, NEW YORK – FEBRUARY 15: (L-R) Jerry Vittoria, Linda Levy, Arva R. Rice, and Helen Shelton attend a luncheon hosted by the New York Urban League to honor Linda G. Levy and The Fragrance Foundation @ Champions 2023 on February 15, 2023 in New York City. (Photo by Rob Kim/Getty Images for The Fragrance Foundation)
Spotlight

SPOTLIGHT: NEW YORK URBAN LEAGUE: TFF CATALYST AWARD

SPOTLIGHT: NEW YORK URBAN LEAGUE: TFF CATALYST AWARD NEW YORK, NEW YORK – FEBRUARY 15: (L-R) Jerry Vittoria, Linda Levy, Arva R. Rice, and Helen Shelton attend a luncheon hosted by the New York Urban League to honor Linda G. Levy and The Fragrance Foundation @ Champions 2023 on February 15, 2023 in New York City. (Photo by Rob Kim/Getty Images for The Fragrance Foundation)

On February 15th, The Fragrance Foundation President Linda G. Levy was honored with the first-ever Catalyst Award from the New York Urban League. Presented at New York City’s Plaza Hotel during the NYUL 2023 Champions of Diversity Event, it was a thrilling moment for Levy and a momentous recognition of her leadership in advancing Diversity, Equity and Inclusion within the fragrance industry.

The New York Urban League is one of the nation’s oldest civil rights organizations, dedicated to furthering economic empowerment, career development, job training, education, mentorship and health advocacy for New York’s underserved BIPOC communities. This year’s Champions of Diversity celebration kicked off with a breakfast and morning Symposium that included insightful sessions on Leading While Black and Brown, with Chris Collins of World of Chris Collins among the panelists, and Emerging Trends in DEI, for which TFF’s Executive Director Sharné C. Jackson shared her knowledge and expertise alongside Corey Smith from LVMH, Sharon Foretia from Blackrock, and Chris Metzler from National Urban League.

Joined by more than 250 leaders from the fragrance industry and beyond, the Champions Awards presentations took place over a lunch hosted by Arva Rice, President and CEO of New York Urban League, emceed by WNBC-TV anchor David Ushery, and chaired by Helen C. Shelton, Global Chief Diversity Officer at FINN Partners and NYUL Board Member. Levy’s Catalyst Award was accompanied with a video tribute in which friends and colleagues praised her vision and commitment to galvanizing DEI within the fragrance industry, including Fragrance Society Founder Tiff Benson; Tricia Butler, President, Givenchy and Kenzo, North America, LVMH; Chris Collins, Founder World of Chris Collins; Ann Gottlieb, President, Anne Gottlieb Associates; Sharné Jackson, Executive Director, TFF; Nicole Monson, Senior Vice President, Estée Lauder Companies; Giancarlo Pérez and Bernardo Möller, founders, House of Bō; Linda Song, senior perfumer, Givaudan; and, Jerry Vittoria, TFF’s Board Chairman and President, Fine Fragrance Worldwide, Firmenich.

Levy’s TFF presidency has been defined by her tenacious drive to equalize and democratize the industry, expanding TFF membership and spearheading #FragranceForwardTFF, the sweeping initiative that launched in October 2021. Just as she has reshaped the goals of TFF to direct the organization towards an equitable future in which all voices are heard, she has inspired the industry to take a pledge to increase workplace diversity and create career and educational opportunities through mentorships, scholarships, proactive recruitment and allyship. As Vittoria states in his tribute, “Linda has always been a catalyst of change, a catalyst of courage and a catalyst of doing the right thing. She puts DEI at the forefront of all TFF activities and is dedicated to bringing people together and opening the door for the exciting possibilities that the fragrance industry offers.”

The day was a triumph and inspiration for attendees as well as for Levy’s fellow Champions Awards recipients: Kim Davis, Senior Executive Vice President, National Hockey League, who was named Leadership Champion; HR&A Advisors, named Champion in Recruitment, Retention & Belonging; Clarissa Moses-Washington, Manager of DEI, JetBlue Airways, named Rising Star Champion; and Kenneth Ebie, Executive Director, Black Entrepreneurs NYC, named Equity & Inclusion Ambassador. And, in keeping with TFF’s ongoing drive to forge new initiatives that create lasting change, the NYUL 2023 Champions of Diversity Event introduced the Fragrance Foundation Catalyst Initiative, a partnership that will benefit NYUL’s Diversity Lab and provide training, career development, mentorship, and job opportunities for professionals of color interested in careers in the fragrance industry. The initiative is supported by all 200+ TFF member companies in a focused effort, including Fragrance Houses, Brands, Retailers and related businesses.

Jan

SPOTLIGHT: NEW BOARD MEMBERS: VERANE de MARFFY, LORI SINGER & AGNES LANDAU

SPOTLIGHT: NEW BOARD MEMBERS: VERANE de MARFFY, LORI SINGER & AGNES LANDAU
Spotlight

SPOTLIGHT: NEW BOARD MEMBERS: VERANE de MARFFY, LORI SINGER & AGNES LANDAU

SPOTLIGHT: NEW BOARD MEMBERS: VERANE de MARFFY, LORI SINGER & AGNES LANDAU

TFF is hitting the ground running in 2023, planning the year’s exciting events (stay tuned) and kicking off another 12 months of community, communication and commitment to #FragranceForwardTFF. We are also welcoming new faces to the TFF Board of Directors, a group of esteemed individuals whose experience, ideas and talent are vital to TFF and all we hope to achieve. For the January Spotlight of ACCORDS, three new board members—Agnes Landau, Lori Singer, and Verane de Marffy–each of whom oversee multiple brands and unite multiple voices, take a moment to share their thoughts on being newly elected to represent their company and how they intend to drive TFF’s vision and DEI mission forward in the coming year.

Why are you most excited to represent your company on the TFF board?

L’Oréal is now the #1 luxury fragrance company in the US and I am extremely proud to be celebrating my 20th year with the group. Having worked on some of the top brands in our industry like Ralph Lauren and Yves Saint Laurent Fragrances, L’Oréal has always commanded the highest standards for our fragrances, from sourcing responsibly to deeply respecting each perfumer, to ensuring the quintessential essence of each brand. Our teams at L’Oréal are profoundly committed to creating Fragrances that engage, educate and bring joy to consumers. Now, L’Oréal is putting sustainability at the heart of its vision. TFF is the premiere representative of our community and shares the same values as L’Oréal. By joining the board, I can work with other amazing leaders to help create programs and actions that help advance both L’Oréal’s and the TFF’s missions.

How does your business align with TFF’s mission to inspire the world to discover the artistry and passion of fragrance?

First of all, we have the credibility, the scale, the resources and the responsibility to drive TFF’s mission. From Lifestyle brands like Ralph Lauren, to Couture brands like Prada to the Collection brands like Maison Margiela, L’Oréal’s extremely wide portfolio allows us to drive that passion and engagement for people from all backgrounds. Fragrance is a luxury but it should be inclusive and make everyone dream. With our retail partners especially, we work together to bring the best quality and experience of fragrances to all.

In what ways can you commit & take action for positive advances for DEI with #FragranceForwardTFF?

I am particularly excited about supporting TFF’s mission to break barriers for people of all backgrounds to launch, grow and sustain careers in fragrances. This is probably the biggest opportunity for our industry today. DEI also happens to be a key priority for the L’Oréal group. Personally, I have already committed to recruiting even more diversity in my team, which is particularly key as we look to ensure that our fragrances respect the needs and perspectives of our end consumer. Another way to take action is to ensure that our campaigns have diverse representation. A recent example is the renovation of the Ralph Lauren Romance campaign, which has traditionally featured a Caucasian straight couple and now stars a bi-racial lesbian couple. I feel extremely proud of this move, especially since the Ralph Lauren brand has always been a very active supporter of LGBTQA+ rights. Finally, I have volunteered to participate in the DEI initiative at TFF as well as join the education committee. This is the one that I am most excited about. I am very passionate about helping young adults to discover our industry and hopefully support to educate the next generation of Fragrance professionals.

Why are you most excited to represent your company on the TFF board?

At Parlux, I work with an incredible roster of multi-faceted brands and talent, which gives me first hand insights to pop culture, sustainable practices and futuristic web 3 metaverse opportunities and more!  I am extremely passionate about the fragrance industry and want to share my experience with the TFF board and bring new ideas to the table. I am so excited to be amongst my industry peers to continue the art of fragrance storytelling, to a wider audience. 

How does your business align with TFF’s mission to inspire the world to discover the artistry and passion of fragrance?

Parlux fosters a culture of excellence and creativity, and this discipline is in lock step with TFF’s mission to inspire the world to discover the artistry and passion of fragrance. My team and I create the most compelling fragrances and brand campaigns that spark connection and emotions. Our fragrances evoke memories such as feeling joy, falling in love, getting married or re-living a dreamy vacation.

We are committed to putting the customer first, creating new and evocative fragrances to be an affordable luxury that brings a spark of je ne sais quoi to the world.

In what ways can you commit & take action for positive advances for DEI with #FragranceForwardTFF?

The Parlux portfolio consists of diverse fashion brands and talent who have been on our roster for decades. I am committed to increasing our DEI roster with new brands and am already having some amazing conversations (shhhh!). I am very proud of the talented and diverse team that I have built at Parlux. With this experience, I am already taking action and committed to help the advancement of DEI with #FragranceForwardTFF.

Why are you most excited to represent your company on the TFF board?

First of all, I have a deep passion for fragrance and its power to transform. I am also very excited to be the first Latina in The Fragrance Foundation Board of Directors. Latina consumers are very sophisticated and highly involved in the fragrance category. As the population in the US shifts and the proportions of people of color increases, I believe this bodes well for the category overall.

How does your business align with TFF’s mission to inspire the world to discover the artistry and passion of fragrance?

I think the Shiseido fragrance business perfectly aligns with The Fragrance Foundation mission to inspire the world to discover the artistry and passion of fragrance. The Shiseido fragrance stable is composed of some of the most notable and iconic names in the fragrance industry; Hermes, Narciso Rodriguez, Issey Miyake, Tory Burch, to name a few. We at Shiseido share a deep passion and respect for the artistry and craftsmanship involved in creating a fragrance.

In what ways can you commit & take action for positive advances for DEI with #FragranceForwardTFF?

I believe that we always start with what we can immediately impact. Therefore, bringing more people of color into the organization in my case, Shiseido is a top priority for me. We need those voices at the table if we want to really address their needs. Being the first Hispanic in the Board of Directors of TFF, I think it is also my duty to use my voice and position to bring others along.